Church, Communication and Culture
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Objectivity revisited
Objectivity in Journalism, by Steven Maras
Norberto González Gaitano
To cite this article: Norberto González Gaitano (2019) Objectivity revisited, Church,
Communication and Culture, 4:3, 372-375, DOI: 10.1080/23753234.2019.1664924
To link to this article: https://doi.org/10.1080/23753234.2019.1664924
© 2019 The Author(s). Published by Informa
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Published online: 13 Nov 2019.
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CHURCH, COMMUNICATION AND CULTURE
2019, VOL. 4, NO. 3, 372–375
BOOK REVIEW
Objectivity revisited
Objectivity in Journalism, by Steven Maras, Cambridge, Polity Press, 2013, 260
pp., $16.25 (hbk), ISBN 978-0745647340
‘Objectivity weakly revisited’ could be the synthesis of this huge effort to rehabilitate object-
ivity; an effort made by Steven Maras, Senior Lecturer in Media and Communications at
the University of Sidney on 2013, a very few years before the now almost burned-out debate
on fake news and post-truth had ignited. The book has been published in the collection of
‘Key Concepts in Journalism’ of Polity Press, a well-known publisher of valuable and crit-
ical books regarding journalistic and media issues.
The structure of Maras’ book is very clear, especially in its first part. I will summarize
it briefly:
It opens with the history of objectivity as a journalistic paradigm and/or ethical rule,
until it was attacked and rejected in the 90s – for example, by Mindich in 1998 – and later
on (Chapter 1).
Then, in Chapter 2, the author presents the main objections to the notion of objectivity,
objections well-articulated and displayed in an apparently irrefutable way.
In Chapter 3, the author goes into to the philosophical sources of the debate, that is to
the diverse epistemologies underlying the contrasting versions of the problem and their
correlative answers: the model of correspondence and coherence, empiricism, positivism,
pragmatism, realism, naturalism and postmodernism. Although Maras’ book is not a book
on the history of epistemology, his account is good enough … for the theories of knowledge
of the Enlightenment.
This is, in my view, the main objection to the book, as it is the missing point of any
Modern attempt to establish a sound basis for connecting journalists’ work with the world
outside, if those attempts want to avoid arbitrarily falling into limitless subjective points of
view, or even into more limited overarching ‘narratives’, or on the other hand to giving up
to the changeable consensual truth imposed by the tyranny of the majority. Maras goes
back no further than the Enlightenment. Moreover, he even forgets to present the origin of
the fact/value divide: it was Hume’s epistemology, whose defining division is between is-
judgments and ought-judgments that shaped the terms of the debate from then on.
Needless to say, the great father of the Modern objective-subjective epistemological break—
for there are other pre-Modern versions of the break, such as medieval nominalism against
realism—is also missing: Descartes, whose cogito ergo sum is the turning point in the
Copernican revolution in the theory of knowledge of Modern times.
Chapter 4 offers the grounds on which objectivity has been defended, poorly defended
as the title clearly shows: ‘has been defended’. The chapter mirrors the previous one and
echoes also the very same deficiencies. In my view, the conclusion of this chapter could
have also been the conclusion of the book: ‘What is evident [this is after his account of the
arguments in favor of objectivity, arguments whose effectiveness the author does not meas-
ure] is that any simple dismissal of objectivity as impossible has been complicated.
Objectivity needs not to be tied to an idea of a reality that exists independent of our mind’
(emphasis is mine). Right, objectivity needs not to be tied so; truth does need it, desper-
ately. The point is that objectivity was (and is) a poor surrogate in the place of truth. After
CHURCH, COMMUNICATION AND CULTURE 373
so many years of deconstructionism, we have learned this. The question is whether we will
have the courage to go further, that is to go back to the sources: Aristotle and the recover-
ing of Aristotelian epistemology in twentieth-century authors, departing from analytical
philosophy, missing in Maras’ account: Anscombe, Searle, McIntyre, etc. McIntyre in par-
ticular cannot be ignored, since he is the first one in the English tradition to strongly con-
fute from the inside the Humean is/ought epistemological divide.
The rest of the chapters, from 5 to 8, in my view, add erudition and bring the debate up to
date, yet with some unavoidable reiterations. An example would be the falling back into histor-
ical arguments in chapter five, where the author presents some journalistic attempts to over-
come the simplistic view of the primitive objectivist model, such as the interpretative reporting
formula of Markel and others. Chapter six presents more recent attempts to overcome the lim-
itations put on a committed journalism by the objectivist model: the countercultural move-
ment of the sixties, civic journalism, peace journalism and other attempts. Chapter seven
offers an overview of the objectivity issue in a professionally and technologically changed
environment, where 24/7 news and blogs shape the context, and where other international
news influences, such as Al-Jazeera, have presented new voices to the old ‘news order’.
Finally, chapter eight puts the final and relevant question: is objectivity a universal jour-
nalistic norm? And it does so while broadly exploring other non-Western cultural contexts
(which Maras calls ‘Asian’ values). But, to say it all, it relapses again into the well charted
territories apart from the US: Europe, BBC and Australia, which show no real difference in
the understanding of objectivity and the always innominate and lurking truth issue.
Yes, ‘objectivity is a key concept in journalism, media and communications studies’
(p. 2), even after it was cancelled from the code of the Society of Professional Journalist
in the US in 1996; even if it does not appear in the 2006 Charter of the BBC, and even
if it is no longer shared by professionals as a consequence of such a lengthy
‘deconstruction’ in media scholarship. That scholarship, originally written in English, is
well presented by Maras. Unfortunately, he ignores most non-English scholars who have
dealt with the issue long before, and even contemporary ones, such as Bettetini (1984,
1985) and Fumagalli and Bettetini (1998) in Italian; and Brajnovic (1978, 1979), Garcıa-
Noblejas (2000, 1996), Gald on Lopez (1994), Gonzalez Gaitano (1989) and Mu~ noz-Torres
(2002) in Spanish, the last is also available in English, in an article of Journalism Studies
(Mu~ noz-Torres 2007).
Overall, Maras is right. Objectivity matters, it still matters for professionals: more than
80% of journalists from the US, Australia, UK, Germany and Italy said that ‘it was very
important to them being as objective as possible’ according to surveys carried out under
the Media and Democracy project of the 90s (p. 206–7), although they do not have a clear
picture or definition of what objectivity is. And it matters also for scholars, as Maras him-
self points out: ‘[Objectivity, nevertheless, is] an unpopular ethical touchstone’.
In the last 60 years, we have witnessed heavy and persistent academic dissembling of the
notion of objectivity, in the wake of Nietzsche’s breaking down of the great narrative of the
Enlightenment accomplished by the heirs of the German genius for suspicion (constructi-
vists, deconstructionists and various relativisms … ). Nevertheless, after that huge undertak-
ing, something pointing out to the ‘world outside’ is still longed for by journalists, as former
BBC director Thompson, quoted by Maras, says:
critical (objectivity is needed) because we accept that the facts come to us mediated
through complex narrative and assumptions and that each of us need to use both
sophisticated analysis and individual judgment to make sense of them, but realists
because we believe that it is still possible –indeed it is our duty- to get to the facts and
to form as objective and accurate view of the world as possible. (p. 182)
374 N. G. GAITANO
Now, I think that the problem with objectivity is that the traditional account of it is so
loaded with positivistic epistemology, meaning the ‘experimental science paradigm’, that we
are no longer able to recognize its correct epistemological dimension: in order to get to the
core of the facts, the truth, one must first be impartial, fair, honest, which is quite different
from being neutral, that is presuming that one is ‘speaking from nowhere’. In other words,
we have to distinguish objectivity from objectivism (Gald on L
opez 1994, 1999). In fact,
Maras admits it and recognizes that there are, broadly speaking, two traditions of under-
standing objectivity as a professional practice or as a prescriptive guideline: one American-
British version more linked to the scientific paradigm, and another more continental
European one linked to the fairness model (see chapter 8: ‘Is objectivity a universal journal-
istic norm?’). Nevertheless, I do not think he arrives at the core of the debate, which is the
unsolved issue of the articulation between theoretical and pragmatical dimensions of truth
(in my reading of the truth question) for he assumes ‘as a starting point, to decline at the
outset of his work any simplistic binary of objectivity and subjectivity’ (p. 18) (his reading
of the truth question). For sure, the person who knows and the thing known are not a sim-
plistic binomial pair, but they are related, intertwined, mutually influencing each other …
and can be differentiated. In fact, we do differentiate them constantly in everyday life, espe-
cially when judging others’ grasp of facts, or even our own grasp whenever we correct our
supposed certitudes that were based on lack of evidence. Good journalists usually do it
without too much seeking for epistemological rules or guidelines: it is the spontaneous
grammar of journalism.
Going back to my previous criticism, the debate on objectivity is, after all, a problem
within the boundaries of positivism, in the Enlightenment matrix that has characterized
journalism from its birth until today. Gald on Lopez (1994, 1999) had already demonstrated
this before the dawn of the Internet, and the diagnosis is valid still, since technology has
simply limitlessly multiplied the holders of power to inform … or misinform.
Maddalena and Gili (2017) have sufficiently proved that the recent post-truth and fake
news debate, having arisen as a result of unexpected events (Brexit, Trump’s election, the
Colombia referendum on the peace process, etc.) is but a new disguise of the very same
problem. The debate on fake news and post-truth, like the debate about objectivity, if it
wants to be serious and fruitful, and not a simple instrumental weapon to delegitimize the
adversary with ad hominem arguments, must return to focus on truth, on our ability to
reach it and tell it, whether we speak of philosophical or religious truth or of the more
minute and humble journalistic truth.
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Norberto Gonzalez Gaitano
Communications, Pontifical University of the Holy Cross, Piazza di Sant’Apollinare, 49,
Rome 00186, Italy
[email protected]
Received 2 September 2019; accepted 2 September 2019
ß 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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https://doi.org/10.1080/23753234.2019.1664924