Sojern

That's a wrap on an incredible week at Destinations International Annual Convention! This year was especially meaningful. Sojern and Adara attended our first major industry event as one team. Together, we're building a travel marketing and measurement platform designed for destinations. Here's what that means for you. You get one partner, one workflow, and one source of truth for multichannel media activation, multivendor measurement, and co-op solutions. Hundreds of exclusive travel data partnerships add 300 million+ travel searches and bookings a month, sharpening your view of traveler demand. Real-time traveler audiences, powered by more than 50 behavioral and travel intent signals, help you reach the right travelers at the right moment. And every campaign includes a complimentary Economic Impact Report, giving you a clear picture of hotel and flight searches, bookings, estimated economic impact, visitation, foot traffic, and more. Behind all of it is a team built for this work: 65 data scientists, engineers, and analysts alongside 10 former destination marketing professionals, pairing deep travel expertise with advanced technology. A special congratulations to Brenda Armstrong, CDME, on earning her CDME at the conference. A well-deserved milestone. Thank you to everyone who stopped by. We're just getting started. #DestinationMarketing #TravelMarketing #TourismIndustry

Half of DMOs say they can't tie campaigns to clear results, even as stakeholders expect proof of economic impact. Our latest guide explains which metrics matter, how to strengthen attribution, and how to build a reporting framework that connects marketing performance to business outcomes. Read the guide: https://sojern.cc/3Rp9zfM #DestinationMarketing #TravelMarketing #DestinationMarketingROI

Media costs keep climbing, and audience signals are worth more than ever. So where you make buying decisions matters as much as what you buy. Emma Blackshaw breaks down why buying path quality is programmatic's next performance advantage, and how you can put supply, data, and quality controls to work between bid request and impression delivery. Read her piece in The Drum: https://sojern.cc/4f3qldk #TravelMarketing #Programmatic

We’re thrilled to welcome Discover Newport as our newest Sojern Co-Op Program host. Through this co-op, local tourism stakeholders can collaborate to maximize marketing spend and expand their reach to drive revenue for this iconic coastal destination. Excited to work together! #DestinationMarketing #TourismMarketing #DestinationManagement

The linear travel funnel is gone. 78% of AI users have booked travel primarily based on an AI recommendation, and discovery, planning, and booking now happen in a single conversation. Eric Zaner breaks down what the AI-driven traveler journey means for your strategy and why first-party data alone won't get you there. Read his latest in The Drum: https://sojern.cc/4fEDHNe #TravelMarketing #TravelTrends

Great ideas start with great conversations, and we’re looking forward to having plenty of them at the Destinations International Annual Convention 2026. Visit us at table #104 to talk about the latest trends in destination marketing, connect over shared challenges, and explore new ways to inspire travelers. We can’t wait to meet you. Book a meeting: https://sojern.cc/4aVnQaA #DIAnnualConvention #DestinationMarketing #Tourism

Run the math on a $200-per-night booking: at a 20% OTA commission, you net $160. At a five percent direct acquisition cost, you net $190. Across 500 bookings, that's up to $15,000 in revenue you keep. Our latest blog breaks down how to improve your OTA performance and why your direct channel deserves a bigger share of your attention. Read it here: https://sojern.cc/4aV8nqY #HotelMarketing #DirectBookings

A flight booking no longer guarantees a hotel booking will follow at the same pace. Travelers are locking in transportation while leaving accommodations flexible, creating a longer and less predictable window for hotels to influence the decision. Hospitality Technology breaks down what this means for the industry. Read more: https://sojern.cc/4vpWFvR #TravelMarketing #HotelMarketing #TravelInsights

"The World Cup has driven meaningful demand into host cities in the U.S. and Canada, but its real effect has been to redistribute demand rather than simply amplify it." That's our CEO Mark Rabe in Travolution.com, on why this summer doesn't behave like past ones. His read: the marketers who see where intent is building, and where it's softening, capture what's left of the season. Read more: https://sojern.cc/4f5pKYN #TravelMarketing #TravelTrends

Major events create demand, but understanding how that demand shifts in real time helps travel marketers stay ahead. CNBC’s latest story features insights from Bhanu Chopra on how traveler behavior is shifting as the World Cup enters the semifinals. Read the article: https://sojern.cc/4w5cYQ0 #TravelMarketing #TravelIntelligence #WorldCup2026