Arity IQ℠
Driving data delivered on demand
Improve pricing sophistication with access to actual driving behavior insights on tens of millions of drivers.
Learn more about Arity IQ
Industries we serve
No other data company has our historical understanding of driving behaviors, risk, and outcomes. We leverage that expertise to offer insights, strategies, and solutions to transform transportation and create better experiences for everyone.
Industries we serve
Auto insurance
Enterprise-scale solutions for auto insurers
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Retail
Use mobility insights to power repeat visits
Explore our retail solutions
Public sector
Because one traffic fatality is too many
Explore mobility intelligence solutions
Marketing and advertising
Reach your best customers based on how, when, and where they drive
Explore our marketing solutions
Mobile apps
Becoming an essential app starts with essential data
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Our top insights and reports
Arity’s annual driving behavior report
How have driving behaviors shifted, and what does that mean for your organization?
Read our Annual Driving Behavior Report
Arity’s annual holiday driving behavior report
How do driving patterns shift before, during, and after major holidays?
Read our holiday driving trends report
How QSRs can use driving data to win during the holiday retail season
How can mobility data help you turn holiday retail shoppers into loyal QSR diners?
Read our QSR driving data report
Case studies
Quincy Mutual
Geosight by Arity helps improve territorial ratemaking
Read the Quincy Mutual case study
National General
Arity helped National General get to market quickly with the most predictive model for pricing risk
Read the National General case study
Life 360
Crash Detection by Arity helped Life360 improve driving program precision and protect their customers
Read the Life360 case study
Southern Farm Bureau
Arity helped launch an innovative telematics program to encourage safer driving
Read the case study
Fuel retailer
See how one retailer achieved a 22% conversion within seven days.
Read the fuel retail case study
Arity Marketing Platform
Millions of validated drivers segmented by driving behaviors
Display customized ads to the customers you seek across the entire customer journey using targeting based on actual driving behavior.
Explore our platform
Trusted by companies large and small
Discover mobility data insights across industries
News & insights
news
Q&A: How ZIP level mobility data can improve insurance losses
A recent analysis from Arity across multiple insurance carriers shows that the Zone Improvement Plan (ZIP) codes with th…
Digital Journal
blog post
Arity named a 2026 Insurance Luminaries finalist by PropertyCasualty…
We’re proud to announce that Arity is a finalist in PropertyCasualty360’s Insurance Luminaries Awards for Geosight…
blog post
As gas prices rise, driving behavior data can reveal the economic im…
Driving behavior data shows early signs of changing consumer behavior – which can impact auto insurance, retail, finan…
news
More complex risk landscape as AVs hit the road
Henry Kowal, Arity's director of insurance product, shared with Digital Insurance about new car technology and how locat…
Digital Insurance