Bridgestone EMEA

This month, we’ve reached two major milestones on our journey to decarbonise our manufacturing operations across EMEA. First, we completed our carbon footprint assessment for 2025, with our latest data showing that our EMEA manufacturing sites achieved an overall 71% reduction in Scope 1 and 2 emissions* compared with 2019. Once again these results were fully audited and independently verified by LRQA. Our 2025 reporting also saw us transition to a new digital Carbon Footprint Calculator for the first time – significantly enhancing our carbon tracking and reporting processes and giving us the ability to conduct even more extensive analyses at an individual plant level. *Refers to emissions from our own operations.

Bridgestone is the exclusive tyre supplier for Lamborghini’s complete supercar range. From the Lamborghini Huracán STO to the Revuelto, Temerario, Fenomeno and many more incredible models, our custom-engineered Bridgestone tyres have proudly helped Lamborghini drivers experience phenomenal performance across six years of partnership. And this year we announced the latest chapter in our collaboration with the Lamborghini Fenomeno Roadster. The fastest-ever open-top Lamborghini is fitted with two custom-engineered Bridgestone Potenza tyres, designed to maximise its capabilities on both road and track.

The newly published Bridgestone Integrated Report reveals that we reached 40% ratio of recycled and renewable materials globally in 2025. That’s a significant step towards making tyres with fewer new raw materials and keeping resources in use for longer. We’ve made this possible by focusing our efforts on three key areas: making our tyres lighter, extending how long they last and increasing the amount of recycled and renewable materials we use over time. And we’re not stopping here. We’ll continue building on this progress as we work towards a more circular future for mobility. Discover more about our sustainability progress in the latest Bridgestone Integrated Report: https://lnkd.in/gGKQ5sfs

At Bridgestone, we have a strong belief that road safety is not just something learned once, it’s a lifelong responsibility every time we hit the roads, for whatever reason – whether as a daily commuter, an occasional weekend motorist or something in between. As the Summer holiday season approaches and the roads of Europe see more of us than ever, now is a good time to refresh your road safety knowledge with our fun, interactive road safety training and quiz. Incorporating a special module about the role of tyres in road safety, we invite you to try it out before you head off to enjoy the sunshine – safely! Life is a journey. Let’s make it a safe one. https://lnkd.in/eVU5T8sK

We've just launched our first-ever motorhome tyre. The Bridgestone Duravis Camper All Season is engineered to give motorhome users safety, durability and peace of mind all year round. Providing outstanding safety and control across all seasons, the tyre delivers best-in-class EU label A-grade wet grip, excellent dry braking and full winter-readiness, with 3PMSF and M+S certifications. The tyre brings low rolling resistance and impressive energy efficiency to motorhome owners, with an EU label B-grade in rolling resistance, plus enhanced comfort on the road through best-in-class EU label A-grade exterior noise performance. From solo travellers to families, and weekend getaways to once-in-a-lifetime road trips, the Duravis Camper All Season enables camper users to live memorable adventures across the seasons. Learn more: https://lnkd.in/enqhbQ-T

Planning a summer road trip? Before you pack the car and hit the road, please take a few minutes to check your tyres. Long journeys, hot weather, heavy luggage and sudden summer rain can all put them under extra strain – so here are five simple tyre checks to help make your journey safer, smoother and more comfortable: 1. Check tyre pressure when your tyres are cold Tyre pressure should ideally be checked before your journey begins, when your tyres have not yet warmed up. If your car is heavier than usual – with extra passengers and luggage – check the manufacturer’s guidance, as higher pressure recommendations often apply. 2. Check tread depth Even in summer, tread depth matters – especially in sudden heavy rain. Sufficient tread helps tyres drain water more effectively, improving control on wet roads and reducing the risk of aquaplaning. It’s also a legal requirement in many countries, so it’s worth checking the rules before you travel. 3. Look for visible damage Small cracks, bulges or embedded objects can easily go unnoticed, but may affect tyre stability and safety. A quick visual check before a long journey can help spot issues early. 4. Avoid overloading your car A heavier vehicle increases the load on your tyres and can contribute to greater heat build-up, increased wear and longer braking distances. With that in mind, it’s always good to know your vehicle’s maximum permitted weight – and pack carefully! 5. Drive smoothly in hot weather High temperatures, high speeds, roof boxes and towing can all place extra strain on tyres. Smooth driving and regular breaks can help reduce that strain – making the journey safer and more comfortable for everyone on board. Life is a journey. Let’s make it a safe one.

This past weekend saw the 2026 Coca-Cola Suzuka 8 Hours – one of the toughest tests in motorcycle endurance racing, and the third round of the 2026 FIM Endurance World Championship. This year’s edition saw heavy rain hit the technically demanding Suzuka circuit – and Honda HRC eventually claiming victory for the fifth consecutive year, with the entire top 13 finishing on Bridgestone tyres. With Bridgestone supporting several Japanese teams exclusively for Suzuka – in addition to the seven permanent teams we’re backing in the 2026 championship – the race became another powerful showcase of performance, durability and consistency in some of the toughest conditions of the season. As the championship moves toward the final round, Bridgestone-supported teams remain firmly in the fight, carrying momentum from another standout performance on home soil.

Our advanced fleet management solution, Webfleet, recently received three industry awards – recognising its innovation across fleet management and artificial intelligence, as well as its contribution to road safety. At the sixth edition of the IoMobility Awards 2026 in Italy, held as part of Next Mobility Exhibition alongside Transpotec Logitec, Webfleet was named among the top three companies in the Fleet Management Software & Services category. Webfleet also received the special AI NOW Award for its use of artificial intelligence in transport and logistics. In Poland, Webfleet Video, which combines connected vehicle cameras with artificial intelligence to detect potential road and driving risks in real time, won the Technologies Enhancing Road Safety category at Fleet Derby 2026. This win marked the third time Webfleet has secured the title and continuing its six-year run of recognition at the awards. Congratulations to our Webfleet teammates for their award-winning work!

In 2021, Maserati introduced its first super sportscar, the MC20, with Bridgestone its exclusive tyre partner. In 2026, the new Maserati MCPURA is unveiled as successor to the acclaimed MC20, with Bridgestone sole tyre partner once again. Two incredible vehicles, five years apart. Both unleashed by custom-engineered Bridgestone Potenza Sport tyres.

We’ve published the 2026 Bridgestone Integrated Report, outlining our key results and highlights as a global business in 2025. The report shares our strategies and initiatives for achieving growth with quality under our mission of ‘Serving Society with Superior Quality’. It also highlights how we are working in harmony with our diverse stakeholders to create long-term corporate value. This year’s edition marks the fifth time we have combined our annual financial and sustainability reports into a single integrated report, after first doing so in 2022. This reflects our view that sustainability is the foundation of our business, with our financial strategies and environmental goals working together to support lasting value creation. Keep an eye on LinkedIn as we share highlights from this latest report. https://lnkd.in/e9N9C4YN