Trendtracker

Two-thirds of foresight practitioners now use AI, according to a 2025 OECD - OCDE / World Economic Forum survey of 167 experts across 55 countries. Adoption isn't the open question anymore. A 2025 European Parliamentary Research Service briefing found AI catches about 95% of the signals a human analyst would flag. What remains open is where AI adds value and where human judgment has to lead. Our blog breaks down how to design a foresight process that balances the two. Read more in the comments 👇 #StrategicForesight #HorizonScanning #StrategicDecision

"We believe uncertainty should become an advantage, and that the ability to see it coming, and shape it, should be accessible to every team.” That's the gap our founder Vincent Defour kept running into across years of consulting: turning scattered insights into a leadership-ready strategic intelligence took weeks of manual consolidation from fragmented sources. Trendtracker's Strategy Brief is what we built to close this gap, so a current, consolidated strategic narrative is always the picture every team works from. See Strategy Brief in action → https://lnkd.in/g6YK4uEi #StrategicIntelligence #StrategicForesight #EnterpriseStrategy

We're hiring a Senior Expert, Strategy and Foresight! Do you know someone who could be a great fit? The Senior Expert will be leading delivery on foresight and strategy engagements, own key client relationships, and act as an expert voice shaping our platform's roadmap: - Guide clients on methodology and getting value from horizon scanning, foresight-based strategy, and scenario-building - Lead strategic projects (transformation roadmaps, innovation portfolios, market-entry strategies) from scope to delivery - Co-own key accounts with Customer Success and Sales - Represent client needs in product feedback and feature development We'll be reviewing applications until August 5. Full details and how to apply on our website: https://lnkd.in/d8ypz4Dx #Hiring #StrategyJobs #ForesightConsulting

How is Agentic Commerce hitting Retail and Consumer Goods? It's just one of 9 forces we scored in our latest report, and it doesn't hit both the same way. Megashifts Moving Consumer Goods and Retail reads the two industries as one connected system. Nine forces compound into four calls most teams are already feeling: fit over demographics, machines in the buying decision, resilience over lowest cost, and physical operations that adjust on their own. Dive into the insights in the comments👇 #Megashifts #ConsumerGoods #Retail

Gentse Feesten took over the city this week. 💃 We used the moment to mark a milestone of our own. It's been a genuinely busy stretch, a full events calendar, and a team pushing hard on all fronts. 🚀 Felt like the right moment to slow down for a bit and actually enjoy it. Proud of this team, and grateful to everyone who helped get us here.

It's out! Megashifts Moving Consumer Goods and Retail just went live, and it reads the two as one connected system instead of two separate reports bolted together. Nine forces are already reshaping both sectors. Most teams track them one at a time. Almost none are reading what happens when they hit together. Here's what's inside: 👉Still pricing agentic commerce as a Retail problem? Morgan Stanley projects 10 to 20 percent of US commerce spend, 190 to 385 billion dollars, moving through agentic channels by 2030. 👉Who owns the liability when an AI agent gets a transaction wrong? 58 percent of UK online retailers already call this a serious concern. 👉Is your AI roadmap built to survive contact with reality? Salesforce found more than 80 percent of enterprise AI projects fail to deliver. This report shows what separates the ones that do. Most intelligence still treats FMCG and Retail as two separate scans on two separate timelines. This report reads them as one system, because the same force often lands at both doors, just on different shoulders. Download the report now : https://lnkd.in/epj498hG #Megashifts #ConsumerGoods #Retail

There is a moment most intelligence-driven teams know well: the data is all there, the trends are tracked, and building a coherent narrative from all of it is still a project in itself. Strategy Brief was built for that moment. Open it and instead of working through individual trends, you get a single page that turns everything you are tracking into one decision-grade narrative, what actually shifted, why it matters, and where to focus next. The biggest movements. The fastest-growing signals worth your attention. Startup activity and competitive moves sitting right alongside them. Ask a follow-up in the chat bar and get a specific answer grounded in what you are already tracking. Ready every week. Built around your context, your priorities. See it in action —> https://lnkd.in/e7F98WHt #StrategicIntelligence #StrategicForesight #EnterpriseStrategy

Our Customer Success and Professional Services team is growing, and we're looking for a (Junior) Business and Foresight Analyst to grow with it. 🚀 You will be researching industry trends, helping build the client reports and playbooks that senior teams actually make decisions from, and supporting onboarding, with mentorship from people who've been doing foresight for years. Know someone who'd fit, or is it you? Details and how to apply here: https://lnkd.in/gZ9YGzyG

Electricity took decades to reach nearly every US household. Social media matched that same level of everyday use in about fifteen years. ChatGPT hit 100 million users in two months, the fastest any consumer application has ever moved. Every wave lands faster than the one before it. That means whatever assumptions got built into this year's strategy have less runway before something outside the plan makes them obsolete. Novo Nordisk's early bet on GLP-1 treatments shows what catching that shift in time actually looks like: the opportunity was visible well before competitors moved, and the value wasn't in predicting how big the category would get. It was in seeing it early enough to still have a real choice on the table. That's the actual argument for strategic foresight, and it's the subject of our latest article, What Is Strategic Foresight? The Complete Enterprise Guide Full piece here: https://lnkd.in/eXmFx7mK #StrategicForesight #StrategicIntelligence #EnterpriseStrategy

Lidl now accounts for 12.5% of all EV charging in Portugal. A grocery retailer, running national energy infrastructure alongside its stores. For FMCG and Retail, it means the store itself is turning into energy infrastructure, something competitors now need to budget and plan around. It's one of nine megashifts moving through the industry right now. We explain each shift, score the subtrends driving it, and map where they collide. Register early and get full report the moment it drops: https://lnkd.in/eHtT6eGY #FMCGAndRetail #StrategicForesight #Megashifts