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Creativity without strategy is art. Strategy without creativity is noise. You need…
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Articles by Pierre-Olivier
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Déverrouiller de Nouveaux Horizons Commerciaux
Déverrouiller de Nouveaux Horizons Commerciaux
Dans le paysage en évolution rapide du commerce numérique, la fusion des technologies pilotées par l'IA avec les…
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Fashion & Footwear Digital Wholesale Report - A Windy Road
Fashion & Footwear Digital Wholesale Report - A Windy Road
The aim of this article is to share the outcomes of my discussions with 100+ brands during my visit at three major…
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The rise of the Innovation Specialist to accelerate Open Innovation
The rise of the Innovation Specialist to accelerate Open Innovation
The aim of this article is to encourage businesses to adopt an open innovation mindset and reduce the development of…
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Why taking the time to choose the right B2B fashion-tech partner is important?
Why taking the time to choose the right B2B fashion-tech partner is important?
The aim of this article is to highlight the importance of taking the time to scout the right software for your…
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Kantar just did something I didn't think possible. They published a sustainability ranking I actually trust. Your typical "most sustainable brand"…
Kantar just did something I didn't think possible. They published a sustainability ranking I actually trust. Your typical "most sustainable brand"…
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𝗧𝗵𝗲 𝗼𝗻𝗲-𝗽𝗲𝗿𝘀𝗼𝗻 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 🔥 The one-person billion-dollar company could soon stop being a thought…
𝗧𝗵𝗲 𝗼𝗻𝗲-𝗽𝗲𝗿𝘀𝗼𝗻 𝗯𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 🔥 The one-person billion-dollar company could soon stop being a thought…
Liked by Pierre-Olivier Goffin
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Io continuo a chiedermi: che cosa succederà quando l’essere umano dal quale l’AI dovrebbe apprendere non svilupperà più, o svilupperà in modo…
Io continuo a chiedermi: che cosa succederà quando l’essere umano dal quale l’AI dovrebbe apprendere non svilupperà più, o svilupperà in modo…
Liked by Pierre-Olivier Goffin
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Education
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Licenses & Certifications
Projects
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Social Media Communication & Web Marketing Plan for Microsoft Italy
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Languages
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English
Full professional proficiency
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French
Native or bilingual proficiency
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Italian
Full professional proficiency
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Spagnolo
Elementary proficiency
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Join now to viewMore activity by Pierre-Olivier
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Concept: NIVEA Kids "Spray & Play" What if the packaging was the incentive? Getting kids to apply sunscreen is one of summer's smallest but most…
Concept: NIVEA Kids "Spray & Play" What if the packaging was the incentive? Getting kids to apply sunscreen is one of summer's smallest but most…
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Ce beau projet a pour but de récolter des fonds afin d’offrir un espace plus adapté aux enfants autistes du Bois de Marcelle 🦋 Bravo Pierre-Olivier…
Ce beau projet a pour but de récolter des fonds afin d’offrir un espace plus adapté aux enfants autistes du Bois de Marcelle 🦋 Bravo Pierre-Olivier…
Liked by Pierre-Olivier Goffin
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The answers you're looking for are already there. They're hidden in every customer conversation. Learn how to capture them, structure them and turn…
The answers you're looking for are already there. They're hidden in every customer conversation. Learn how to capture them, structure them and turn…
Liked by Pierre-Olivier Goffin
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Le nouveau TGV INOUI arrive très prochainement, et il embarque son lot de nouvelles innovations. 🚄 Avec Damien WATTEZ, nous avons eu la chance d'y…
Le nouveau TGV INOUI arrive très prochainement, et il embarque son lot de nouvelles innovations. 🚄 Avec Damien WATTEZ, nous avons eu la chance d'y…
Liked by Pierre-Olivier Goffin
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Constance Zaborov
You’ve been wondering why your competitor with the ugly website is outranking you. You’ve spent thousands on a beautiful website. Clean design. Nice colours. Smooth animations. Professional photos. And yet… The business down the road with the 2012-looking website is sitting above you on Google. Frustrating, right? Here’s the truth most agencies won’t tell you: Google doesn’t rank the prettiest website. It ranks the most useful and trustworthy one. Your competitor might have: • More pages targeting real search terms • Content that actually answers customer questions • Local backlinks and citations • A stronger Google Business Profile • Years of consistent SEO work behind the scenes Meanwhile, your new website might: • Look amazing • Load fast • Be “SEO-friendly” • Have perfect fonts and spacing …but only have 5 pages and zero authority. That’s like opening a beautiful new shop on a street nobody walks down. Design builds trust with humans. SEO builds trust with Google. You need both. The pretty website is the foundation. The ongoing SEO strategy is what actually brings the enquiries. And that’s usually the missing piece.
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