Sajna Ibrahim

Binghamton University, Business Administration - marketing, Graduate Student

Followers

Following

Public Views

Interests

Uploads

Papers by Sajna Ibrahim

An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

In order to increase productivity and efficiency during new product development (NPD), innovation... more In order to increase productivity and efficiency during new product development (NPD), innovation managers are often faced with the question of adopting new technologies (Barczak et al. 2007). This could range from adopting newer physical systems used for product development (e.g. rapid prototyping systems, CRM software, etc.) to the adoption of quality methodologies (e.g. Six Sigma or Lean) in order to optimize productivity across different phases of product development. The benefits of integrating new technology into the NPD process appear obvious as previous literature has found that the adoption of new technologies can drastically impact innovation processes and services (Lyytinen and Rose 2003). However, as employees tend to meet procedural changes with reluctance, technology adoption can be risky (Morgan and Inks 2001; Lyytinen and Rose 2003). Further complicating this dilemma is the disruptiveness of the technology. By definition, disruptive technologies differ drastically from a preceding generation’s technologies, leading to a steeper learning curve, more short-term sacrifices, and increased reluctance from employees and end users (Morgan and Inks 2001; Sherif et al. 2006).

Entrepreneurship research in management and organizational studies: A contribution-based assessment of the literature

New England Journal of Entrepreneurship

Entrepreneurship-related research in management and organizational journals has experienced rapid... more Entrepreneurship-related research in management and organizational journals has experienced rapid growth, particularly in the last several years. The purpose of this study is to identify the researchers and universities that have had the greatest influence on entrepreneurship research since the turn of the century. Using a systematic and comprehensive study identification protocol, the authors delve into the individual and institutional actors contributing to scholarship in entrepreneurial studies for the period from 2000 to 2015. Examination of top-tier management and organizational journals revealed that a total of 371 entrepreneurship-related articles were published during this period by 618 authors from 303 different institutions. Rankings for the most prolific individuals as well as institutions, adjusted and unadjusted for journal quality, are presented. The article concludes with a discussion of the limitations and implications of the research undertaken here.

format_quoteThe 'Matthew effect' observed in publishing dominance suggests influential scholars skew academic visibility and resource distribution in entrepreneurship.format_quote

Download

Investigating the Impact of Radical Technology Adoption Into the New Product Development Process

International Journal of Innovation Management

Product developers are increasingly often faced with the decision of whether or not to adopt new ... more Product developers are increasingly often faced with the decision of whether or not to adopt new technologies into their own new product development (NPD) processes. Adopting a resource-based perspective, we posit that the adoption of radical technologies into the NPD process, such as remote collaborative design, virtual reality, and simulation systems, can help improve NPD performance. At the same time, these adoptions are likely to slow down product launch. Just as consumers struggle to integrate radical technologies during the short-term, we propose that new product developers will face a similar learning curve. Therefore, we investigate potential moderators that could help product developers quickly integrate radical technologies and lessen their negative influence on product launch timeliness. A wide-ranging survey of 249 product managers sponsored by an international product development organisation is used in this study. The results reveal that while the adoption of radical t...

Sajna Ibrahim

Uploads

Papers by Sajna Ibrahim

Log In