Join us for the first session in our Workforce Wednesday webinar series, where HR and communication leaders come together to learn from peers and share real-world strategies for engaging today’s workforce.

About this session:

If you've ever built three versions of the same campaign just to make sure the right people got the right information, you know how quickly that gets complicated, and how much can go wrong.

Alexis Ebsworth, Marketing Communications Manager at Brightview Senior Living, leaned into new features in their Firstup platform and found a better way forward. Using Audience Block Targeting inside Firstup, her team can control exactly what each associate sees inside a single campaign. No duplicates, no back-and-forth, no wrong sends.

She'll walk through how this completely changed the way Brightview runs their annual leadership conference, and how she's now applying the same approach across HR resources, payroll, and associate engagement. She'll also share what she and her team are excited to tackle next with Journeys, open enrollment use cases, and more.