Softchoice

Waiting for a PC to boot up might seem minor—until it adds up to a full work week. According to Intel research, PCs four years or older can result in about 21 hours of lost productivity per year. In the latest episode of The Catalyst, we unpack the true cost of waiting. Listen now – link in the first comment 👇

ICYMI, we're proud to welcome Adobe as our newest Diamond Partner! This is our first new Diamond Partner addition in seven years — our highest tier reserved for the partners who make an exceptional, sustained impact across our business. It builds on 25+ years of strategic partnership between our two organizations, representing the trust, momentum, and shared vision that will define what's next. Together, we're helping organizations embrace creativity, productivity, and AI to drive meaningful business outcomes. Thank you, Adobe, for an incredible partnership. 📰 Read the full announcement: http://ms.spr.ly/6045a6czR Watch the recap of our logo unveiling ceremony below 👇

On July 10, our teams stepped away from their desks for a different kind of workday. Softchoice Cares Day brings our people together each year to give back to the communities where we live and work. Across the organization, we supported local initiatives—from planting trees and restoring green spaces to mentoring newcomers, serving meals and spending time with older adults in care. Thank you to the organizations who welcomed us in and do this work every day. We're grateful for the chance to lend a hand.

The biggest #AI risk isn't the AI you know about, it's the AI you don't. From shadow AI usage to sensitive data exposure, organizations need more than policies to govern AI effectively. This new learning path demonstrates how Microsoft Security solutions help security and business leaders discover, govern and protect AI-driven workflows while supporting responsible innovation. 🚀 Launch now and start learning: http://ms.spr.ly/6045vfrUt #MSPartner

What does Copilot success actually look like? For IGM Financial Inc., it wasn’t just about turning on a new tool. It was about helping people feel confident using it. Working with our experts on their Copilot implementation, IGM focused on curiosity, skill-building, and creating space to learn. Kimberley Messer, VP of AI Enablement and Inclusion, shares how that mindset shift helped build real momentum in their AI journey. Ready to build your own Copilot success story? Let's make it happen 👉 http://ms.spr.ly/6040vg0f8

We're proud to share that Softchoice has been named a Best Workplace for Inclusion! This recognition celebrates our commitment to building a space where every voice is heard, every individual is valued, and belonging is part of our culture. Inclusion isn’t just a principle - it’s how we grow, innovate, and thrive together. #BestWorkplaces #Inclusion #Equity #Softchoice #Belonging Thank you, Great Place To Work® Canada.

We’ve officially welcomed Adobe to our Diamond Partner Program – our highest level of partnership and the first new organization to achieve Diamond status in seven years. We celebrated the occasion in Toronto with the unveiling of Adobe on our Diamond Partner wall. More than a memorable moment, this celebration reflects years of partnership, shared success, and a joint commitment to helping customers achieve meaningful business outcomes through creativity, productivity, digital experiences, and #AI. A huge thank you to our teams and partners who have helped build this relationship. We're excited for what's ahead and the impact we'll continue to create together. #BetterTogether #CustomerSuccess Chehade Semaan | Sara Onyschuk | Alex Abernathy | Luke Black | Giannina Meyer | Jamie Galsim | Jenny Oliveira

Read the headlines, and you'd think every major employer has gone 5-days-a-week in office. The data says otherwise. So do the people living it. In this episode of The Catalyst, Work Forward CEO Brian Elliott joins an anonymous 30-year IT veteran and former Marine, plus our own Sr. Manager of Workplace Experience, Lisa Walkden, to unpack what RTO mandates are really about — and the hidden cost to the leaders enforcing them. 🎧 Listen to The Mandate Episode: http://ms.spr.ly/6049vIOrH

We’ve always believed in growth powered by people, partnerships and possibility—and right now, that momentum is accelerating. Our President and CEO Andrew Caprara sat down with CRN's Mark Haranas to discuss what's fueling it: a surging Microsoft practice, strategic technical hiring, and powerful synergies with World Wide Technology. Fifteen months since joining WWT, we’ve been scaling its enterprise playbook into the midmarket and SMB space, bringing bigger technical benches and deeper capabilities to over 5,000 customers. Read the full conversation here 👉 http://ms.spr.ly/6041v0UwJ

Most organizations are sitting on software data they’ve never fully used. The hard part isn’t collecting it—it's knowing what to do with it. With the Discover your Data assessment, you can upload the data you have and walk away with insights, spend breakdowns, and recommendations tailored to your software portfolio.