adidas

Where football meets lifestyle – welcome to Shinjuku ⚽ Opening on July 31, adidas Brand Core Store Shinjuku Football Culture is Japan’s first adidas concept store dedicated to the intersection of football and lifestyle.  Located just steps from Shinjuku Station, the new two-floor destination brings together football and adidas Originals – celebrating how the game continues to shape style and culture far beyond the pitch. Here is what you’ll find:  ⚽ Football meets fashion: Jerseys, track tops and iconic adidas Originals styles for matchdays and every day. 👕 Make it your own: Personalize Japan National Team and selected club jerseys in store with your preferred name and number.  🔥 Exclusive drops: Limited-edition football boots, collaboration items and more for fans of the game and its culture. More than a football store, this is a new home for the culture, creativity and style surrounding the game.  Shinjuku, let’s go! 📍 1F & 2F, Anyo Building, 3-37-11 Shinjuku, Shinjuku-ku, Tokyo  #YouGotThis #adidasFootball #FootballCulture #Shinjuku #Tokyo #Japan 

Music, motorsport, and street culture – all in One Universe🎵🏁      What an incredible weekend at ONE UNIVERSE FESTIVAL 2026 (OUF 2026), where adidas Originals proudly joined as the main sponsor of one of Korea’s most exciting music festivals. 🇰🇷✨      Held at Paradise City in Incheon, OUF 2026 brought together world-class artists, passionate fans, and a vibrant community around this year’s theme, "Driving Music." 🎶      Our goal was to create more than a brand presence. We wanted to bring music, fashion, and lifestyle together through immersive experiences that celebrated creativity and self-expression.       Highlights from the weekend included:       🎤 The exclusive adidas Time stage, featuring unforgettable performances by The Rose and AKMU, both wearing the newly launched Adistar line-up and adidas Originals apparel.       📦 A shoebox-inspired adidas Originals booth that became a must-visit destination.       🤝 The debut of the second adidas Originals x Peaches. collaboration collection.       ️👖 Dedicated spaces showcasing Adistar line-up, the Originals denim collection, FW26 Peaches. collaboration and our motorsport partnerships with Mercedes-AMG Petronas F1 Team and Audi Revolut F1 Team.    🎁 Interactive experiences, giveaways, and refreshing treats that helped create memorable festival moments.      Most importantly, OUF 2026 reinforced the power of music, sport, fashion, and culture to bring communities together and create authentic consumer connections. 🖤      A huge thank you to Peaches., the artists, our partners, and everyone who joined us throughout the weekend. We look forward to creating even more cultural moments that inspire originality and celebrate creativity. ✨      #adidasOriginals #AdistarXLG #OneUniverseFestival2026 #OUF2026 #Originals #Peaches #adidasKorea  

Record revenues, a World Cup to remember, and much more In Q2, we achieved record revenues of € 6.7 billion, with currency-neutral sales up 14%. This brings our first-half growth to 14% as well - a strong result that mirrors the growing popularity of the Three Stripes around the globe. The World Cup was a huge success for adidas. But growth was much broader: double-digit DTC growth in all regions shows the strong consumer demand across many product categories and franchises. Despite significant investments into marketing and distribution, H1 operating profit increased to € 1.3 billion, with an operating margin of 9.6%. We also returned more than € 1 billion of cash to shareholders through dividends and buybacks. Following this strong first half, we upgraded our full-year top-line outlook and now expect currency-neutral revenues to grow between 9% and 10% in 2026. Thank you to our teams and partners around the world for making this World Cup - and this first half - one to remember. Check out the press release here: https://lnkd.in/eqEZfnec

Representing more than 100 nations and territories on the global esports stage 🎮🌍 For decades, we have outfitted athletes competing at the world’s biggest sporting events. Today, we are proud to bring that experience to esports globally. 👕    Together with the Esports Foundation, we are becoming the Official Kit Partner of the inaugural Esports Nations Cup, outfitting every national team competing at the event in Riyadh starting November 2, 2026. 🏆    More than 100 countries and territories – representing 2,000 athletes and coaches across 16 of the world’s most popular esports titles – will wear custom adidas competition apparel designed to celebrate both national identity and the global spirit of competition. 🌐    As esports continues to converge with sport, culture, and entertainment, we see an exciting opportunity to support a new generation of athletes and fans on the world stage. 🎵    We look forward to unveiling the national team jerseys in the coming weeks. 👀    #adidas #EsportsNationsCup #Esports #Gaming #SportMeetsCulture #Teamadidas 

The story behind one of running’s biggest moments: The sub-2 London Marathon 🏃➡️    When Sebastian Sawe crossed the finish line in London – the first to run an official marathon in under two hours – the accomplishment came as an utter surprise to many.    In fact, this moment was years in the making – involving strategic, meticulous, and collaborative innovation among runners, developers, designers, our athlete performance and solutions team, sports marketing professionals, and more.     Two key participants in this process recently sat down to talk about what went into this record-breaking achievement. In the latest episode of Pioneers, adidas SVP of Innovation, Marc Makowski, and GM of Running, Patrick Nava, met with Sam Browne from Let’s Do This to discuss:    🔹How we worked with Sebastian for more than a year as he prepared for his sub-2 marathon attempt    🔹 The testing, athlete feedback, and product innovation that help athletes perform at their best    🔹 How we decide which athletes, races, and partners to back    🔹 How adidas rebuilt momentum in running and strengthened its position in performance sport    One theme runs throughout the conversation: progress never stops. Less than 48 hours after one of the biggest results in our running journey, our teams were already back at work on what comes next.    🎧 Listen to Pioneers for a behind-the-scenes look at the ambition, teamwork, and innovation that help move the sport forward: https://adidas.pub/4fylAYc    #adidas #adidasRunning #Running #Innovation #PerformanceRunning #ProductInnovation 

Welcome to the adidas family, Bali United!⚽🤝    Bali United's story is inseparable from the island itself, and we are excited to embark on a partnership that celebrates the unique culture, character and spirit of the club.    From the breathtaking coastline surrounding its world-class training center to the cultural symbols embedded throughout the new kits, every detail reflects a deep sense of place and identity.     The home kit features the Barong Ket, a traditional Balinese motif embodying strength and fighting spirit.     The away kit pays tribute to Hanoman, a revered figure in Balinese culture symbolizing strength, loyalty, and perseverance, and is complemented by the iconic adidas Trefoil for a retro-inspired look that bridges past and present.     Every detail is a tribute to the island, its culture, and the unwavering passion that binds Bali United to its community.    Here's to the beginning of an exciting new chapter – rooted in Bali, united by football. 🫶    #adidasFootball #BaliUnited #Partnership #FootballCulture #Community #Indonesia 

A week that showed the true power of inclusion❤️🏅 Last month, the Special Olympics Germany National Games Saarland 2026 brought together athletes, volunteers and supporters from across the country.🙌 Over six incredible days, 4,300 athletes and Unified Partners, 3,100 volunteers, and more than 100,000 spectators came together to celebrate what sport looks like when everyone belongs.🤝 As a proud Main Sponsor, adidas was honored to play its part. More than 50 adidas volunteers stepped away from their day jobs to support competitions, cheer on athletes, and help create an unforgettable experience both on and off the field. 👏 At the Special Olympics Festival, our Future Talents welcomed thousands of visitors, while the Supernova Rise 3 Adaptive, developed with the Down syndrome community, sparked inspiring conversations about inclusive innovation.✨ The impact of the Games continues. Athletes are now looking ahead to the Special Olympics World Games Santiago 2027, volunteers have returned home with new perspectives, and communities across Germany have seen first-hand how sport can break down barriers and bring people together. 🌎 Thank you to every athlete, volunteer, coach, family member and organizer who made this week so special. Together, we proved once again that through sport, we have the power to change lives. 🫶 #inside3stripes #SpecialOlympics #Inclusion #ThroughSport #EmployeeVolunteering #ItStartsWithYou

Recognized for disability inclusion in North America ✨    We're proud to be recognized in North America as a World's Top Disability Inclusive Business through the Disability Index®, the leading independent benchmark for disability inclusion in business.    This recognition reflects our ongoing work to remove barriers and create greater access – for athletes, consumers, and employees alike.      From adaptive products and services to more inclusive experiences and opportunities, we're committed to building alongside the disability community and learning from the perspectives that help move us forward.     While we celebrate this milestone, we remain focused on the work ahead continuing to listen, learn, and create an environment where everyone can thrive. 💙    #DisabilityInclusion #Accessibility #adidas 

Originals Sport collection launched with a vertical runway at Hudson Yards’s Edge 🗽✨      In New York City, we celebrated the launch of Originals Sport – our new women’s training collection that blends the iconic style of adidas Originals with performance technologies designed for training.      We transformed the skyline into a first-of-its-kind vertical runway experience at Edge NYC. Models descended the side of the building in key looks from the collection, turning an architectural landmark into a stage for confidence, self-expression, athletic style, and workouts.🏋️♀️      The experience brought together leaders across sport, fashion, and culture, including Anna Hall, Camila Morrone, Ciara Miller, Coco Jones, Loreto Peralta, Lori Harvey, and Sarah Jane Nader. Guests entered through a workout-inspired activation before the evening culminated in a high-energy live performance.💪      Inspired by the iconic adidas Superstar tracksuit, Originals Sport is designed for women who want to express their personal style in the gym and beyond, featuring bras, leggings, layering pieces, and statement silhouettes. Fronted by Tate McRae, Emilia Mernes, and Harper Murray, Originals Sport celebrates a new generation of women shaping sport, fashion, and culture.      From the gym to the streets, we continue to redefine the intersection of sport and style.     🛒Originals Sport is now available on adidas.com and at select adidas retail locations.     #adidas #OriginalsSport #YouGotThis #SportStyle #Originals #NYC #WomenInSport    

The mindset behind the match – Olympique Lyonnais at the World of Sport⚽🔴🔵 As Olympique Lyonnais prepares for the new season at the World of Sport, Pavel Šulc and Noah Nartey took a break from training to connect with adidas employees for an intimate poolside conversation. From pre-match rituals to mindset and personal ambitions, the discussion offered a glimpse into the dedication behind elite performance. 🎵 Music plays an important role in match preparation for both players. Noah draws inspiration from a variety of artists, while Pavel relies on a 30-minute Czech rap playlist to get game-ready. 💪In terms of their current development goals, both are working on winning more duels. Noah is adapting to the physicality of French football, and Pavel is focused on becoming more powerful when standing with the ball.  🧠 When it comes to mindset, both emphasized the importance of continuous learning. Noah sees every moment as an opportunity to show what he’s capable of, while Pavel highlighted how understanding teammates' playing styles helps create better split-second decision-making on the pitch. 👟 The two represent the perfect balance between chaos and control: Noah sports F50s and Pavel relies on his Predators. 🏆 The Champions League qualifiers are on the horizon, bringing additional motivation. For Noah, qualification could mean the chance to face his older brother – a player he describes as both a role model and a constant source of support. To wrap up the visit, participants received Olympique Lyonnais jerseys signed by Pavel and Noah. Best of luck to Pavel, Noah, and the entire Olympique Lyonnais squad. We're cheering you on every step of the way.🎉🙌 #inside3stripes #adidas #OlympiqueLyonnais #adidasFootball