Douglas

𝗔 𝗻𝗲𝘄 𝗶𝗰𝗼𝗻 𝗷𝗼𝗶𝗻𝘀 𝗗𝗢𝗨𝗚𝗟𝗔𝗦  🩵 A strong assortment is shaped by brands that set the tone in their category. That's why we are excited to welcome 𝗙𝗘𝗡𝗧𝗬 𝗯𝘆 𝗥𝗶𝗵𝗮𝗻𝗻𝗮 to DOUGLAS across DACH, the Netherlands and Belgium. From makeup and skincare to haircare, FENTY has built a global reputation through its inclusive philosophy and category-spanning product universe. As one of beauty's most influential brands, it is a strong addition to our portfolio and further enriches our assortment. Supported by a comprehensive 360° activation campaign, including in-store experiences, and exclusive events in Amsterdam and Munich, the rollout introduced the full FENTY universe across multiple markets and touchpoints. 💡In the Netherlands, Belgium and Austria, FENTY is exclusively available at DOUGLAS.

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝘁𝗵𝗶𝗻𝗸 𝗶𝗻 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮? A beauty customer might discover a product on social media, research it online, see it again while passing a store, and make the purchase minutes later. The customer journey is connected – and Retail Media should be too. At DOUGLAS Group, we've been building our Retail Media business around exactly this reality, connecting first-party data, digital reach, and Europe's leading premium beauty store network into one omnichannel ecosystem.🌐 With the expansion of our Digital Screens In-Store offering to Belgium and the Netherlands, we're taking the next step in bringing Retail Media closer to where purchase decisions are made – extending digital brand experiences into the physical store environment. Because Retail Media may have started online, but its future lies wherever the customer journey unfolds. Congratulations to the DOUGLAS Marketing Solutions team on this milestone. 🚀 #RetailMedia #DOUGLASMarketingSolutions

𝗟𝗘𝗔𝗗 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝘅 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗚𝗿𝗼𝘂𝗽: 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗮𝗹𝗲𝗻𝘁𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗯𝗼𝗿𝗱𝗲𝗿𝘀 We are a people company. Identifying and fostering talent is at the heart of our culture. That’s why we partnered with the LEAD Network Europe in 2023. Through this partnership, our employees connect with peers and leaders across the retail and FMCG industries, gaining valuable perspectives beyond our own organization. Through three LEAD programs, we actively support the development of future-ready talent: ➡️BOOST – a cross-company mentoring programme that broadens participants’ understanding of the industry and provides new perspectives for personal and professional growth. ➡️IMPACT NextGen – a programme that promotes hands-on innovation, collaboration, and knowledge exchange among emerging talents from different organizations. ➡️All In: THRIVE – equips participants with the skills needed to foster inclusive leadership and build strong collaboration across diverse teams. The result: stronger networks, broader mindsets, and meaningful development opportunities at every career stage. By investing in people and unlocking individual potential, we grow stronger together. Swipe through the slider to read our participants’ perspectives. Gwen-Ellen Schwarz, Viktoria C. Kranz, Anissa Breuer, Ricarda Gallas

⚽𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝗮𝗻𝗱 𝗯𝗲𝗮𝘂𝘁𝘆 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻? 𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂'𝗱 𝗲𝘅𝗽𝗲𝗰𝘁. At DOUGLAS, hydration has never been a trend. We've been serious about it since 1910. This World Cup also proved that great hair can be just as memorable as a great goal. Sometimes, a bold hairstyle is all it takes to win hearts around the world. So after careful review, there's only one decision: Red Card. (Or Mint. We don't judge.) And to our colleagues at Douglas Spain: Congratulations on bringing home the trophy!🏆

𝗧𝗶𝗺𝗲 𝘁𝗼 𝗽𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗯𝗲𝗮𝘂𝘁𝘆 𝗯𝗲𝗮𝗰𝗵 𝗯𝗮𝗴 – 𝗯𝘂𝘁 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗽𝗹𝗮𝘆𝗳𝘂𝗹!🏖️   What if online shopping felt a little more like a game? To bring some summer fun to our app and online shop in Germany, we've launched a gamified experience where customers fill a virtual beach bag with DOUGLAS Collection favorites and can win attractive discounts. #Retailtainment   Why are we doing this? Because great online shopping is about more than transactions. Through playful formats like this, we test new ways to inspire product discovery, increase engagement, and create memorable shopping experiences. After all, in a crowded digital world, it's often those small moments of surprise and delight that make the difference.   Ready to pack your own beach bag? Give it a try (until July 17) and let us know what you think! But watch out – a few surprises might get in the way.😉 👉https://lnkd.in/enqXDmQR

𝗼𝗻𝗲.𝘁𝘄𝗼.𝗳𝗿𝗲𝗲! 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗵𝗮𝗽𝗽𝗲𝗻: 𝗯𝗲𝗮𝘂𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝘂𝘆. Brand building in beauty starts long before the purchase. It begins with understanding where audiences spend their time, what inspires them and how brands become part of the cultural moments that shape everyday beauty routines. 𝗕𝗮𝗱 𝗕𝘂𝗻𝗻𝘆 𝗶𝗻 𝗠𝗮𝗱𝗿𝗶𝗱. As one of the world's biggest artists and the defining voice in Latin music, Bad Bunny is shaping global pop culture. His record-breaking Debí Tirar Más Fotos World Tour - his biggest to date, with over 2.4 million tickets sold - turns every tour stop into one of this summer's most influential cultural hotspots. Together with 40 creators from 10 European markets, our own exclusive brand one.two.free! became part of that moment in Madrid, creating authentic content where beauty, music and culture naturally intersect. 𝗣𝗥 & 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗣𝗮𝗱𝗲𝗹 𝗶𝗻 𝗛𝗮𝗺𝗯𝘂𝗿𝗴. As one of Europe's fastest-growing lifestyle sports, padel has evolved into a community-driven phenomenon that perfectly reflects one.two.free!'s values: effortless beauty, wellbeing and connection. The #SkinUp Masterclass brought together beauty editors and creators for product education, shared experiences and content creation - turning a lifestyle trend into an authentic brand experience.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹. 🛍️ As Europe’s leading omnichannel beauty destination, our ambition is to create a seamless experience across every customer touchpoint - from online inspiration and app engagement to cross-channel services and in-store advice.   This ambition was at the heart of the International Retail All-Hands Meeting 2026 in Düsseldorf, where Retail leaders from all 22 countries came together to exchange ideas, share best practices, and align on the priorities that will drive our business forward.   Hosted by the Group Retail Excellence team, the event provided a platform to connect markets, discuss key initiatives, and learn from one another. From connecting digital and physical experiences and empowering store teams to exploring how AI can support everyday store operations, the discussions focused on both the challenges of today and the opportunities of tomorrow.   Participants also received updates from our Omnichannel, Corporate Brands, and Store Format teams, helping ensure alignment across markets and valuable feedback in return. Above all, it was great to see everyone reinforcing the collaborative spirit that continues to drive our retail transformation. A big thank you to everyone who contributed their expertise, energy, and commitment. 🙌🏻

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝘁𝗼 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 ✨   In today’s social media landscape, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 in authentic ways. Our two-day K-Pop experience in London around the BTS concert is a great example of how we bring this approach to life at the DOUGLAS Group. Inspired by BTS’ spirit of self-expression and connection, we brought our community together to celebrate shared passions. Together with 20 creators and two members of our community, we created an experience that brought together culture, community, and K-Beauty in an authentic and engaging way. From a dancing class with K-Pop dancer Alyssa Santos and Korean cuisine to 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗯𝗲𝗮𝘂𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 𝗘𝗿𝗯𝗼𝗿𝗶𝗮𝗻, 𝗞𝗜𝗞𝗢 𝗠𝗶𝗹𝗮𝗻𝗼 𝗮𝗻𝗱 𝗴𝗵𝗱. The highlight: the BTS concert in London. 🎶 More than a one-off event, this activation kicks off a month-long focus on K-Beauty content, further strengthening the connection between beauty, culture and community.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗺𝗼𝗿𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲? 💄 To drive meaningful change, we first needed to understand where our impact occurs. That's why we’ve analyzed more than 1,600 products across our Corporate Brands portfolio, assessing their environmental footprint throughout the entire product lifecycle – from raw materials and ingredients to packaging and end-of-life. The findings are clear: the largest share of emissions comes from ingredients and packaging. Based on these results, we have developed targeted strategies to address these hotspots and continuously improve our products. In this video, Oriane Deroissart (ESG Senior Manager DOUGLAS Corporate Brands), Raffaela Amiot (Head of Quality DOUGLAS Corporate Brands), and Pauline Vanhove (ESG Manager DOUGLAS Corporate Brands) take you behind the scenes of our sustainability journey, sharing what we're doing to reduce emissions across our Corporate Brands portfolio.

𝗠𝗶𝗻𝘁 𝗶𝘀 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗺𝗮𝗶𝗻 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝗺𝗼𝗺𝗲𝗻𝘁. From the runways to beauty editorials and social feeds, mint is everywhere right now. After seasons dominated by butter yellow, tomato red and pistachio green, fashion has once again fallen for cool, fresh shades of mint – a color associated with modern elegance, premium brands and timeless appeal. Let's just say: we've always had a spot for it. 😉 Mint is part of our DNA, a visual signature that has connected customers with our brand for decades and continues to make us instantly recognizable across every touchpoint. Of course, brands, design and the way we speak to consumers evolve. But the strongest brands know which elements should never lose their relevance. For us, mint is one of them. Seeing mint become the color of the moment is a nice reminder that some things stand the test of time. While trends come and go, mint has remained a constant for DOUGLAS – distinctive, recognizable and as relevant today as ever. #MakeLifeMoreBeautiful