NOBILIS GROUP

Our answer is clear: Stick together. Have courage. At our Summer Conference, our Co-Owner and CEO Udo Heuser put it plainly: the world will keep shifting over the next five years. Nothing stays the same. We call it the New Normal. And it's not a phase, it's the new status quo. The old world is gone. Since COVID, everything has changed. Covid, the war in Ukraine, the oil crisis, tensions in Iran: it all reaches us, and it reaches us all at once. As Udo put it: "We're not pretending otherwise. Things won't go back to how they were." There are two ways to respond, he said. We could meet this moment with fear, with sleepless nights, with uncertainty. A lot of people feel that way right now. Or we can move forward with confidence. With belief in ourselves, in our own strength, in staying positive. "Yes, it will be challenging. Yes, it will be hard," Udo said. "But we don't doubt." "Our goal is simple," he continued. "NOBILIS GROUP is a safe place to be. A place where our brand partners and our people can count on stability, no matter what's happening in the world. We never react out of panic. We always have a plan: Plan A, and a Plan B." In times like these, it matters to have a safe harbor. To be part of a company built on reliability and long-term thinking. That's exactly why we didn't cancel our Summer Party this year. We chose to set a counterpoint, especially now. For Udo, our people are Asset No. 1. "They are the most important thing we have. A team that wins together. A team that carries the company through challenging market conditions. A team that wins together and loses together." He's confident NOBILIS belongs among the long-term winners in this market, because the team is motivated, gives everything, and believes in itself. One line from our conference has stuck with him. Roman Weidenfeller said it best: "Winners don't doubt. And those who doubt don't win." "I've never doubted the power of NOBILIS GROUP," Udo says. "And I believe in a strong future ahead." #WeMakeBeautyPerform

Every great fragrance tells a story. Today, we're excited to begin a new chapter in ours:   We are proud to announce that NOBILIS GROUP has become the exclusive distribution partner for Xerjoff Group S.p.A. and Casamorati in the BENELUX REGION.   As an expression of modern excellence, Xerjoff Group S.p.A. is renowned for combining exquisite, rare ingredients with unique composition techniques to create multifaceted and expressive Extrait de Parfums. Its unwavering commitment to craftsmanship, creativity, and exclusivity makes the brand a perfect fit for our luxury niche portfolio.   As Sergio Momo, Founder & CEO of Xerjoff Group S.p.A, shares: "We are delighted to partner with the NOBILIS GROUP, a highly established company that shares our vision and values. This collaboration marks a significant milestone in further strengthening our position in Europe and advancing our vision of exclusive, contemporary fragrance creations."   For us, this partnership represents more than an expansion of our portfolio. It reflects a shared passion for excellence and a common ambition to bring exceptional fragrance experiences to consumers across Europe.   “Xerjoff and Casamorati perfectly complement our portfolio through its uncompromising commitment to quality, creativity, and exclusivity. We are confident that, together, we can further strengthen the brand's presence in the market and expand the reach of its distinctive fragrance creations." Udo Heuser, CEO and Co-Owner NOBILIS GROUP   The addition of Xerjoff and Casamorati further strengthens NOBILIS GROUP's position as the leading European distribution and service partner for international prestige and luxury fragrance brands.   We look forward to shaping the future of this remarkable brand together and to bringing the artistry of Xerjoff and Casamorati to even more fragrance lovers throughout the BENELUX REGION. #NOBILISGROUP #Xerjoff #Casamorati1888 #LuxuryFragrance #NicheFragrance #Perfumery #BENELUX #BrandDistribution #LuxuryBrands  

🖤 It is with deep sadness that we share news we have just received: Jörg Degener, one of the three founders of the NOBILIS GROUP, has passed away at the age of 83 following a short illness. Jörg was an exceptional figure in our industry. Without him, there would be no NOBILIS GROUP. Throughout the 1980s and 1990s, he was a defining presence in the sector, and his connections to the leading decision-makers in retail were what made the founding of the NOBILIS GROUP possible in the first place. We bow our heads in his memory, and we will always honour his legacy.

Some thoughts worth sharing: after our summer conference, CEO and Co-Owner Udo Heuser reflects on what football World Champion Roman Weidenfeller's words mean for leadership, teams and mindset. Doubters don't win. And winners don't doubt. Two sentences I haven't been able to get out of my head. Roman Weidenfeller said them at our summer conference of the NOBILIS GROUP in Wiesbaden. The man himself: a football legend, 16 years at Borussia Dortmund, World Champion, two-time German champion, cup winner. Someone who has celebrated the greatest victories, but also knows the most brutal defeats. What he shows us: that the goal always has to be in your mind. You have to keep it in sight at all times. And when you lose? Shift your focus to the next possible win straight away. In the Champions League final at Wembley Stadium, Roman lost 1:2 with Dortmund against FC Bayern München. A few months later, he became World Champion in Rio. Winning: it's a question of mindset. Something important for Roman Weidenfeller: finding role models. For him, that was Jens Lehmann. It was a fierce rivalry. But that was exactly what motivated him so much. A competitor as a role model? Intriguing to think about it that way. Also important, especially these days: don't see everything negatively. Focus on the things that are going well. And: in the end, the best team wins. Why did Germany actually become World Champions in 2014? Roman's answer: the Campo Bahia. That's where the national team withdrew during the World Cup. The players weren't best buddies. But in that seclusion, they grew together into a team. That's something I say within our company too: you don't have to be best friends with everyone. But you shouldn't avoid one another either. Everyone on the team has to be glad to see the others succeed. It was a real mark of character that Roman said Manuel Neuer had been the clear choice for him as well at the 2014 World Cup. That Manu is the best goalkeeper in the world. But being number two in an international ensemble like that is already something. And knowing: if he goes down, I'm ready. Roman Weidenfeller says: "I lived my dream. I did what I had dreamed of as a child." That's a great approach for anyone in business. Asking yourself: am I living my dream? Or is this just a job? Thank you, dear Roman, for tossing us these balls to think about. No doubt about it: a great goalkeeper and a great guy.

Versprochen: Das wird ein Abend, den niemand so schnell vergisst. Ein echer Money-can’t-buy Moment. Die erste Kino-Parfum-Masterclass der Beauty-Branche. Mit einer der prägendsten Persönlichkeiten der modernen Parfümerie-Kunst: Francis Kurkdjian höchstpersönlich. Und das Beste: Ihr, liebe LinkedIn-Community, könnt live dabei sein. Kostenlos! Am 8. Juni in Berlin. Mit diesem innovativen Eventformat wollen wir Inspiration, Wissen und Begegnung auf einzigartige Weise verbinden. Gemeinsam mit Maison Francis Kurkdjian laden wir zur außergewöhnlichen Premiere ein. Unter dem Titel „Parfum, die Skulptur des Unsichtbaren“ gibt Francis seine einzigartige Live-Masterclass. Er gewährt persönliche Einblicke in seinen kreativen Prozess, seine Inspirationen und die Entstehung ikonischer Duftkreationen wie Baccarat Rouge 540. Im Anschluss feiern wir die private Premiere der Dokumentation „ICON(S): Maison Francis Kurkdjian“. Der Film beleuchtet die Geschichte hinter Baccarat Rouge 540, die Vision von „The Alchemy of Senses“ und die faszinierende Verbindung von Duft, Kunst, Handwerk und Kultur. 3 außergewöhnliche Erlebnisse in einem Format: + Exklusive Masterclass + Private Kinopremiere + Persönliche Begegnung mit einer Ikone Kino International, Berlin 8. Juni 18:00 Uhr Die Teilnahme ist kostenfrei. Die Plätze sind limitiert. Jetzt Platz sichern: Der Link dazu in den Kommentaren. #WeMakeBeautyPerform

We are proud to share that our Co-Owner & CEO, Udo Heuser, has been re-elected as President of the Fragrance Foundation Deutschland e.V. unanimously. This renewed mandate is a strong testament to the trust placed in his leadership and vision for the future of the fragrance industry. In his words, this appointment is not a title, it is a responsibility. Here is his message in full: “The trust is there. Now comes the responsibility. Thank you for re-electing me as President of the Fragrance Foundation Germany. Unanimously. But let me be clear: This is not a moment to sit back. We are at a point where it will be decided how much our industry will still be worth tomorrow. And that is exactly why this mandate is not a title for me, but a clear obligation: An obligation to take a stand. An obligation to speak plainly. An obligation to actively defend our industry. Especially against one issue many still underestimate: dupes. This is not a trend. This is not the ‘democratization of fragrance.’ It is the systematic copying of creativity, brands, and entrepreneurial risk. And with that, a direct attack on what defines our industry. If we allow this, we lose more than revenue. We lose our identity. Not with us. Our agenda is clear and non-negotiable: To strengthen originality and authenticity without compromise. To make the value of brands and creative achievement visible. To establish perfume as a cultural asset in society. And yes: We will continue to evolve DUFTSTARS. More modern. More focused. More relevant. Continuity on the board gives us stability. But stability is not a comfort zone. It is the foundation for clear decisions. And for the courage to address uncomfortable issues. My thanks to all board members for their trust. Now it is not about words. Now it is about action.” Congratulations, Udo, on your re-election and thank you for your continued leadership in shaping the future of fragrance. We are proud to stand behind your vision. #WeMakeBeautyPerform

Pop quiz for our fragrance community: How long does it take for the very first product to be sold at a new luxury beauty opening? A) 30 minutes B) 15 minutes C) 5 minutes D) 2 minutes and 57 seconds If you guessed D: You’re right. Just 2 minutes and 57 seconds after opening, the first customer had already found their favorite fragrance – in this case, AMOUAGE – and made their way to the cashier. That’s the power of true brand desire. We are proud to celebrate the opening of this exceptional beauty destination together with ALINA Cosmetics, one of Austria’s leading private beauty retailers, setting a new benchmark at Steffl, the only department store in Vienna. Built around niche brands and extraordinary scent experiences, this space is more than retail: it’s a fragrance universe. Featuring standout houses such as Creed, Maison Francis Kurkdjian, Escentric Molecules, BDK Parfums, Goldfield & Banks Australia, Born To Stand Out London, and FUGAZZI Fragrances. Top-selling fragrance since opening: 1. Amouage 2. Creed 3. Maison Francis Kurkdjian A big congratulations to owner Bernd Hösele, Managing Director Alina Hösele, and Markus Reichenspurner (Finance & Operations) for bringing this vision to life with precision and true entrepreneurial spirit. And once again, a strong execution by our NOBILIS GROUP Udo Heuser team: Hosain Honarmamd, Judith Amelie Löchle, Hannah Selke and Melissa Lawrenz making excellence look easy. From the soft opening to the exclusive client event, supported by high-impact activations like MFK floral installations and engraving services, this launch has already made waves across Vienna. So next time you walk into a beauty store, ask yourself: How long would it take you? #WeMakeBeautyPerform

A clear statement. A new milestone. At a time when many are talking about crisis and German retail is reporting declining sales, we have consciously chosen to set a different signal. We have opened the first Creed store in Germany, one of the most iconic luxury perfume houses in the world. Right in the heart of Berlin, on Neue Schönhauser Straße, just a few steps away from the famous Hackesche Höfe. This neighborhood represents what brick-and-mortar retail should truly be about: No discount chains. No one-dollar shops. Instead, a vibrant ecosystem of high-quality boutiques and true specialty retailers. Our new home is located in the famous Mädchenkopf-Haus, a listed historic building known for its delicate sculpted female heads in the window supports. Built in 1763. Simply beautiful. And a perfect match for CREED: one of the most heritage-rich fragrance houses in the beauty industry, founded in the early 1760s. Heritage meets heritage. As NOBILIS GROUP, we have invested consciously, intensively and for the long term in this store. Why? Because luxury requires more than a product. Luxury requires experience. Atmosphere. And, of course, exceptional consultation. With this opening we are sending a strong signal: for the power of true luxury brands, for CREED, and for our long-standing and trusted partnership with Kering and the new brand owner L'Oréal. The first days already confirm our belief. The opening event with influencers and creators was a great success. Since Saturday, the CREED store is officially open with strong footfall and many curious and fascinated visitors. The store has quickly become a highlight in the area. Passers-by stop. Take selfies. Our neighbors are delighted to see such a high level of quality added to the neighborhood. And one thing is clear: This will not be the last project we realize around the Hackesche Höfe. We strongly believe in this district. In the future, it will host many more mono-brand stores from the fragrance industry. A clear counterpoint to the dupes and fakes that believe they can conquer this market. Our special thanks go to the House of Creed and our outstanding partners at Kering Nathalie BERGER DUQUENE, Thibault Tétrel, Eléonore de Longueville and Karolina Hein-Tixier. Thank you as well to Erwin Creed for coming in person. And finally, our sincere thanks to our incredible team Hannah Selke, Pierre Schwank and Kayhan Ertüren as well as our IT colleagues Manuel Kamm and Jens-Eric Gamer and all of whom drove this fantastic project forward. #WeMakeBeautyPerform

The unconditional will to succeed. Today, we proudly share a powerful statement from our Co-owner and CEO Udo Heuser. On the political talk show "Meinungsfreiheit" WELT, hosted by Nena Brockhaus, he spoke about what truly defines leadership. His message was clear: Success is not something you discuss. It is something you live. At NOBILIS GROUP, this mindset is not a debate. It is our DNA. We bring the unconditional will for success to every brand, every launch, every partnership. #WeMakeBeautyPerform

A New Chapter in Luxury Niche: New Notes Joins NOBILIS GROUP We are proud to announce that the NOBILIS GROUP will take over the exclusive distribution of New Notes, a visionary creation of HIC Beauty, in Germany, Austria, and Switzerland starting May 2026. This partnership marks a powerful new chapter in our Luxury Niche portfolio. New Notes represents a new generation of Extrait de Parfum, boldly moving beyond traditional fragrance conventions, exploring unknown olfactory territories, and embracing daring creative expression. By blending the finest natural raw materials with refined high-tech molecules, the brand creates intense, multi-layered compositions that redefine modern perfumery. Gender-neutral. Subversive. Timelessly innovative. As Cindy Guillemant, CEO of HIC Beauty, shares: "This collaboration marks a turning point for our brand and a decisive step on our journey to becoming a global success story, strengthened by NOBILIS GROUP’s support and our shared vision." Erik Minati, Creative Director of HIC Beauty, adds: "We are convinced that the NOBILIS GROUP team, with its proven expertise, is the right partner to consistently and sustainably implement this holistic approach." At NOBILIS, we see ourselves not just as a distributor, but as a strategic growth partner. For over 30 years, we have been building brands with precision, passion, and performance across Europe. Independent. Owner-managed. Future-focused. With New Notes, we further strengthen our role as a leading partner for international luxury fragrance brands in Europe, driving sustainable growth and creating impact at every touchpoint. To our retail partners: Get ready for a new wave of olfactory artistry. To ambitious talent in the beauty industry: This is what growth looks like. This is where innovation lives. #WeMakeBeautyPerform