hummel

TRIUMPH OF '37 IS HERE🐝⚽ Today we are proud to launch Sunderland AFC's 2026/27 home kit. The shirt pays tribute to one of the club's proudest moments: the 1937 FA Cup Final victory over Preston North End, when three second-half goals brought Sunderland its first-ever domestic Cup success in front of thousands of fans at Wembley. 𝐀𝐥𝐦𝐨𝐬𝐭 90 𝐲𝐞𝐚𝐫𝐬 𝐨𝐧, 𝐭𝐡𝐚𝐭 𝐬𝐭𝐨𝐫𝐲 𝐥𝐢𝐯𝐞𝐬 𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬. The original city crest from the 1937 shirt, hidden on the back of the neck. The Wembley final starting XI printed inside the neck. A jacquard pattern forming an S - inspired by the handles of the FA Cup itself. Red hummel chevrons on the shoulders. This is north-east England pride and tradition, carried through generations, arriving as the Club prepares for its first season of European football in 53 years. Available in-store and online now⚽ Ha'way the Lads! 

Green and white. For life. 💚🤍 Some colours are more than colours. They represent identity, tradition and a community that stretches far beyond the pitch. Together with SV Werder Bremen GmbH & Co KG aA, we're proud to unveil the club's new 2026/27 home kit – a jersey that honours Werder's iconic green-and-white heritage while bringing a modern expression to the next chapter of the club's story. From football to handball, athletics, table tennis, chess and breakdancing, the launch celebrates the entire Werder family and the shared spirit that defines the club. Here's to another season, united in green and white. 💚

🍒 𝐓𝐇𝐄 𝐖𝐀𝐈𝐓 𝐈𝐒 𝐎𝐕𝐄𝐑 🍒   Today, hummel and AFC Bournemouth reveal the new home kit - our first as the club's official kit partner.   A month ago, we announced the partnership. Today, the shirt speaks for itself🐝   Designed with the Cherries. Made for the fans who'll wear it. This is what a challenger brand and a Premier League club look like when they do things properly.   Welcome to the pitch. What do you think of the new home kit?🐝

Last month, we were thrilled to welcome Ersin Arslan as our new Commercial Director for Türkiye. He arrives with a clear vision - and the drive to make it happen🐝 For Ersin, Türkiye is both an opportunity and an exciting challenge in equal measure. “Türkiye is one of the most dynamic and competitive markets in the region. Young, energetic, and driven by consumers who want brands that offer both newness and authenticity. hummel has the heritage and the recognition - and now, our ambition to match it.  I'm excited to contribute to hummel's next phase of growth in Türkiye. And I believe that with the right focus and execution, hummel can achieve sustainable and profitable growth here,” Ersin explains. That belief is grounded in something real - and backed by a hunger to deliver. hummel means something in Türkiye. The brand has earned its place, and Ersin is here to build on it boldly and at pace. He measures success by what his team becomes. With colleagues, strong partners, and the Turkish consumers who have supported hummel for years, our goal is clear: stronger products, sharper experiences, and results that speak for themselves. “What drew me to hummel was also the people-first culture and the challenger mindset that runs through everything the brand does. That combination of heritage and hunger - it's rare. And it's the kind of environment where I know I can do my best work,” Ersin adds. Outside of work, he's a family man, a gardener, and a motorcycle rider who believes the best routes are rarely the straightest ones. That warmth, patience, and restless curiosity? Exactly the kind of person you want leading the charge - and the kind of leader who pushes hard, builds the right team, and brings everyone with him. We are glad to have you on our team, Ersin🐝

Something's coming from hummel and the Cherries this week 🐝🔥 A few months back, some of our colleagues sat down with AFC Bournemouth to put into words what this partnership is about - not just fabric and logos - but understanding a fanbase and designing something they'll be proud to wear on the biggest stage in football. Stay tuned!!!

The digging has begun🐝 - and so has the transformation of our Distribution Centre (hDC) in Padborg.   Since breaking ground, 39,000 m3 of soil has been moved, clearing the way for our expansion to come to life. The displaced soil is getting a second life as it's being used to shape a new on-site football pitch⚽   At the entrance, the administration area is being expanded too, with a new kitchen for the canteen and a meeting room/showroom on the 1st floor, creating better everyday spaces for the team that keeps hummel moving. The drone photos capture the progress so far - from the first shovels in the ground to where we stand today🚀

What does it actually feel like to do an internship - one where your ideas land, your skills grow, and you find your footing in a new city? 🐝☀️ Henrike Hofemann has been living that answer since joining hummel as a Design Intern in the X-Category team💥 Henrike studies textile and clothing technology in southern Germany, and when her fifth semester called for an industry internship, hummel felt like the natural choice - a brand she'd followed through sport for years. A few months in, she knows the stakeholders, understands the workflows, and moves across categories with confidence - linking into specific design tasks, supporting garment tech or product development when needed, and pitching her own concepts. Day to day, that means sharpening her skills on real briefs and exploring the full arc from design concept to how a product is communicated and presented. Being part of the X-Category team, Henrike says, means living between creativity and complexity. Supported by Creative Lead x-category, Janine Block, Henrike has had the space to bring her own ideas, ask questions, and grow at her own pace. "I think it’s important to keep evolving, stay open to learning and not be afraid of failure. Things do not have to be perfect from the beginning. What matters is staying curious, putting in the work, and genuinely loving what you do. That’s exactly the kind of motivation Henrike brings to our team, and it’s been a real joy working with her and moving things forward together,” adds Janine. "It's really eye-levelled, even though I'm the intern. Janine and other colleagues ask honest questions. We figure it out along the way, and when I share a promising idea, my colleagues are like, ' Yeah, let's do it," Henrike adds with a smile. hummel's culture taught her that great work and strong products matter - but so does the being-together. And she took that seriously from day one. “Being new to hummel and the City, I thought sports always connect, so I started joining hummel CrossFit sessions, our knitting club and a local Volleyball Team in the city. By now, I have made lovely friends and switched to Beach Volley for the summer. Maybe take it as a reminder that it’s worth it to overcome the initial fear of being new and just give it a try," Henrieke explains. Which brings it back to where it all started. Her main driver? "Curiosity! I'm interested in good solutions and in people. I really enjoy exploring both at hummel, the side of creating something, but also the people behind it."

𝐉𝐨𝐛 𝐚𝐥𝐞𝐫𝐭🔥⚽ Do you have a sharp eye for what makes a footwear collection come together, and a passion for turning trends into products that actually sell? Join our Footwear team in the Danish city of Aarhus and take ownership of the full development cycle, from concept to confirmation, working closely with Design, Buying, Sourcing and suppliers. Explore the job posting and apply via the link below👏 https://lnkd.in/eNECB3Fj We're interviewing on an ongoing basis🐝

𝐍𝐨 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 𝐜𝐥𝐮𝐛 𝐡𝐚𝐬 𝐝𝐨𝐧𝐞 𝐭𝐡𝐢𝐬 𝐛𝐞𝐟𝐨𝐫𝐞🔥 For nearly five decades, Sunderland supporters have sung 'Can't Help Falling in Love' before every match – home and away. Together with Sunderland AFC and The Elvis Presley Estate, we've created something that honours that story: 𝑻𝒉𝒆 𝑬𝒍𝒗𝒊𝒔 𝑲𝒊𝒕🖤🩷 Inspired by Elvis Presley's breakthrough performances on the Louisiana Hayride, the away kit for the 2026/27 season carries a pink and black colourway, 1950s-influenced embossed detailing – and inside the neck tape, the words 'Can't Help Falling in Love With You', the Club crest, and Elvis' own signature. It launches tomorrow, June 26th - the anniversary of Elvis' final ever performance, which he closed with that very song. As Lars Stentebjerg, hummel CEO, explains "No Premier League club has ever collaborated with the Elvis Presley Estate before, and we are proud that hummel and Sunderland are the first. 'Can't Help Falling in Love' has been sung on those terraces for nearly five decades. Together, we have created a kit that reflects something real." Available from 8 am, Friday 26 June at the Official Sunderland Club Shops located at Black Cat House, Stadium of Light & The Bridges and SAFCSTORE.com Some kits are meant to be🐝

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐚𝐭 𝐡𝐮𝐦𝐦𝐞𝐥 𝐡𝐞𝐚𝐝𝐪𝐮𝐚𝐫𝐭𝐞𝐫𝐬⚽🎉 Last Friday, the energy was electric at our headquarters in Aarhus. Colleagues across Denmark celebrated Denmark's Women's National Team securing their spot at the FIFA Women's World Cup 2027 in Brazil - at our distribution center and in our retail stores across the country, too. And we could not be prouder. A team that was being written off, finishing top of their group. Players who show up - on the pitch, for each other, and for every young girl watching from the stands, wondering if there is space for her in this game. At hummel, we don't only support women's sport when the spotlight is on. It is core to who we are - every kit, every season, every game. We are proud to stand alongside Dansk Boldspil-Union (DBU) and Denmark's Women's National Team, which continues to inspire far beyond the final whistle. Brazil 2027 - we cannot wait.⚽🔥