World Surf League

Flexfit is proud to announce its official partnership with the World Surf League for the Lexus US Open of Surfing Presented by Pacifico. As the event’s official headwear partner, Flexfit® introduces exclusive collections that celebrate the heritage of competitive surfing while supporting the next generation of the sport. Read more here: https://lnkd.in/dmnaBQn8

The 2026 Lexus US Open of Surfing Presented by Pacifico will feature special activations and experiences from title partner Lexus, presenting partner Pacifico, and event partners: Red Bull, Hoag Health System, 805 Beer (Firestone Walker Brewing Company), Sun Cruiser, Go RVing, Best Western Hotels & Resorts, Board & Brew, Coco Love, California Life, Flexfit, goodr, i-Heart, Kamello, LA Golf Club, LUKi LAB, ORGANIC GORILLA, Rocket, Sandcloud, Seaglass, Surf City El Salvador, Sun Ninja, Surf Dating, Sweet James, Jack's Surfboards, HSS (Huntington Surf & Sport), The Surfrider Foundation, Open Water, and Visit Huntington Beach. Partners' activations will offer a wide range of fan engagement opportunities, including special viewing spaces, athlete signings, and entertainment. More information available at: https://lnkd.in/gxSkUV_7

We have announced the addition of Cloud 9, Siargao, Philippines, to the 2026 Championship Tour from October 31 to November 10. The Philippines Pro presented by the Philippine Sports Commission has been upgraded from a QS 6,000 International to a CT stop for the 2026 and 2027 seasons. For 2026, we have added an additional location to the CT schedule to ensure a minimum of 12 events can be delivered this season should the Surf Abu Dhabi Pro be unable to run as scheduled. This new event ensures that the WSL can protect the integrity of the new CT format and calendar. "We're excited to welcome the Philippines to the Tour thanks to the support of the Philippines Government," said WSL CEO Ryan Crosby. "Elevating Cloud 9 to CT status reflects both the quality of the wave and the strength of our partnership. It's a deserving addition to the schedule that will challenge the world's best surfers as the World Title race enters its final stages." Read more: https://bit.ly/3QRSDy0

We have expanded our collaboration with Apple, building on a relationship that began in 2023 to provide athletes with access to real-time competition and performance insights. This season, the partnership sees athlete performance data into WSL broadcasts and supports content creation across our digital, social, and broadcast platforms. Read the full Sports Business Journal article here: https://lnkd.in/gsXJCX5Y Rob Schaefer

Apple and World Surf League Launch New Apple at Play Content Series Through behind-the-scenes access and athlete perspectives, we explore how surfers use Apple Watch during competition, how they analyze performance data after heats, and how the technology is helping them perform at their best in one of the most dynamic and demanding sporting environments. Watch the film here: https://lnkd.in/gYCPsDW9

We have partnered with Surf Dating as the Official Dating App of the Lexus US Open of Surfing Presented by Pacifico. SURF, a dating app redefining modern dating, offering users community and interest based match potential directly within the app. “We’re excited to partner with SURF as our first-ever official dating app of the Lexus US Open,” said Nicole Metzger, WSL Chief Revenue Officer. “We love how SURF focuses on shared passions and real-world connections.” “With the World Surf League, we're applying a model we already know works—giving a highly aligned community the ability to find each other quickly, without the friction of traditional dating apps. When you remove the noise and focus on a shared lifestyle, better outcomes follow,” said Rob Long, CEO, SURF Dating. READ MORE: https://lnkd.in/gBsvv8ZQ

We just wrapped the Australian leg of our 2026 Championship Tour at the Bonsoy Gold Coast Pro pres. by GWM. What a way to finish! Thank you to all of our partners and the talented WSL team who made it happen. https://lnkd.in/gbvyKjRK Experience Gold Coast Tourism and Events Queensland GWM Australia & New Zealand

Thanks for coming down to the Bonsoy #GoldCoastPro, Chris Hemsworth! GWM Australia & New Zealand | Experience Gold Coast | Queensland Government Vaughan Blakey

It's looking like tomorrow, May 4, will be Finals Day at the Bonsoy #GoldCoastPro. Watch live at worldsurfleague.com GWM Australia & New Zealand | Experience Gold Coast | Queensland Government

The WSL is looking for a Sponsorships Account Manager to join the LATAM team! This position will be responsible for identifying, developing, and closing new partnerships to expand the league’s commercial footprint and brand ecosystem. This is a full-time position based out of the São Paulo, Brazil office. Click here to learn more and apply! https://lnkd.in/gF8wVVVp