Join a panel of marketing, revenue, and analytics leaders as we discuss how to measure growth when much of the buyer journey is hidden.

B2B buying behavior is moving further out of view. Buyers are researching independently, engaging vendors later, and forming preferences before entering formal sales cycles. As AI accelerates these shifts, traditional measurement approaches are becoming less effective. 

Topics will include:

• The impact of AI on buyer behavior and intent signals
• Measuring demand, preference, and brand influence beyond attribution
• Identifying hidden signals across the customer journey
• Connecting brand, demand generation, sales, and customer experience in a unified measurement strategy
• Making investment decisions when attribution provides only part of the picture
• Preparing for a future where customer journeys are increasingly inferred rather than directly observed

To ensure productive conversation, attendance will be capped at 30 leaders. Filling out the form does not guarantee you are on the guestlist; please wait for a confirmation email.