Constructing Leadership:
From Plans to Profit

Built for the current & future leaders of Michigan's construction industry.

CAM brings you our newest resource, a 10-week, fully virtual training and networking program with a curriculum based on an executive MBA.

Key takeaways from Constructing Leadership:

Master Team Management

Refine Your Leadership

Grow Your Bottom Line

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Terell Weg

President & CEO - MSNW Group

"Each team member walked away with something that they did not know before and actually implemented right away in our business. It's worth your time; it's worth your team's time!"

Michael J. Vance

Manager - Hundley, Batts, & Associates

“Many of the tools & resources you can implement immediately in your work life. The combination of online learning & group breakout sessions was very valuable to me. If you are a learning leader, I recommend checking out the next session."

HOLIDAY Van ErEM

Corporate Marketing Strategist - T&A Supply

"I loved the self-based timeline and bi-weekly check-in discussions. I met new people that I can learn from outside of the program and feel confident in sharing my new knowledge with others. This program is worthwhile and I learned so much."

Chase Keller

President - Granite

"Two Words: Do It!
This program offers a time-efficient, streamlined format and relevant real-world content. Take this opportunity to position your company for success."

Bill Warnecki

President - SERVPRO® Alexandria


"The program is spectacular. 
The beauty of this is that it could be attributed to anybody at any level of your organization, even us old dogs got something new out of it!"


September 10
PROGRAM KICK-OFF

$995

solo Learner

$895

for teams 3+
Lifetime Access
after the 10-week program

Want a full debrief of the program?

The Transformation

Constructing Leadership: From Plans to Profit is a 10-week, fully virtual program for current & future leaders in the commercial, industrial, and residential construction industry to master organizational leadership,
people management, and business finance.
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An interactive, virtual, peer-based learning program.

At Your Own Pace eLearning

Asynchronous eLearning allows you to work at your own pace, around your schedule, with an interactive eLearning portal accessible on both web & mobile.

Live Interactive Conversations

Join bi-weekly live facilitations with our the experts to discuss the learning and work in breakout rooms to implement & gain feedback from your peers.

Your New Professional Credentials

By the end of the program you will have new knowledge, resources, and skills -- so share that with the world with your new digital badge and certificate!
⭐️⭐️⭐️⭐️⭐️ Loved by Learners!

CAM Member Exclusive Pricing

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Solo Price

$995

Team Pricing

$895

Teams of 3 save $300+!

  Secure Checkout Process

Save These Dates!

Within the program, there will be live sessions to network and learn in real-time with your cohort.
All live sessions will be held on Thursdays, from 3:30 - 5:00 PM ET

PROGRAM
KICK-OFF AND
ONBOARDING

September
10

VISION, GOALS & PLANNING PROCESS

September
24

THE RIGHT TEAM AND CUSTOMER

October
8

AN EMPOWERED SYSTEM OF MANAGEMENT

October
22

DEMYSTIFYING THE FINANCIALS

November
5

APPLYING
THE FINANCIALS

November
19

Can't make one of the live sessions? No worries, all are recorded for you to review later!
W h a t ' s   I n c l u d e d   I n   .  .  . 

Constructing Leadership: From Plans to Profit

With over 20 hours of video, a private learning community, and an arsenal of templates, resources, and knowledge, it's one of the most comprehensive programs for the commercial, industrial, and residential construction industry leaders in the market.

When you join, you'll receive lifetime access to –
  • 9+ hours of live facilitated expert coaching
  • 350+ learning modules within the self-paced online learning
  • A cohort of your fellow business leaders to connect & network
  • Downloadable companion worksheets & materials
  • 20 interactive tools to implement the learning 
  • Knowledge checks to build competency
  • A printable learner handbook to organize it all
  • Lifetime access to the eLearning portal and resources
  • and a LinkedIn badge and certificate to share with the world!
Share your certificate with the world!

Meet Your Experts & Facilitators

Lou Goldhaber

Organizational Leadership & Team Management

Lou Goldhaber serves as Chief of Staff for The Enterprise, where he acts as an in-house adviser, connector, and strategic partner across the organization’s five companies. In this role, Lou helps ideate, develop, and execute key initiatives that strengthen internal operations, elevate customer service, and create greater alignment among teams.

A significant part of Lou’s work centers on team chemistry: helping people, departments, and company leaders work better together. He provides strategic oversight and support to stakeholders across the enterprise, developing processes, communication structures, and initiatives that improve collaboration, accountability, and the overall experience for both employees and customers. Lou is especially focused on identifying opportunities where improved systems, stronger relationships, and clearer execution can raise the standard not only within The Enterprise, but also across the real estate and construction industries.

Lou joined The Enterprise in 2013 as the company’s first Special Projects Leader, with responsibilities spanning owner’s representation, project management, and client service. In that role, he successfully oversaw the development of several major Detroit projects, including The Albert – Capitol Park, a 127-unit mixed-use historic redevelopment, and The Scott at Brush Park, a 350,000-square-foot, 199-unit ground-up development.
Today, Lou continues to bring a people-first approach to leadership, combining operational strategy with a deep commitment to service, culture, and execution. He also serves on multiple boards focused on real estate development in Detroit and the Jewish community.

Lou resides in Franklin with his wife, Amye, their son, Ray, and their daughter, Stevie Jane. Born and raised in Pittsburgh, Lou remains a die-hard Pittsburgh Steelers fan.

Craig Walden

Financial Management

Craig Walden joined AUCH in 2012 and serves as the company’s CFO and Treasurer, a role he has held since 2017. He oversees the firm’s finance, accounting, treasury, and risk management functions, providing strategic financial and operational leadership that supports informed decision-making, strengthens financial controls, and helps align project execution with the company’s long-term business objectives. His practical approach to financial management focuses on delivering meaningful business insights that drive growth, profitability, and operational excellence.

Prior to joining AUCH, Craig spent 11 years in public accounting, advancing to Audit Manager. During that time, he worked with a diverse client base across the construction, manufacturing, and nonprofit sectors, providing audit and advisory services to organizations of varying size and complexity. This experience provided a strong foundation in financial reporting, internal controls, regulatory compliance, and business operations. Today, Craig combines his public accounting background with nearly two decades of experience in the construction industry to help organizations strengthen financial performance, manage risk, and make informed strategic decisions.

Jeremy Wall

Program Facilitator

Jeremy has a passion for simplifying the complex. As you will see in both the self-paced learning & live sessions, he will support your learning journey, bringing these concepts from theory to practical implementation within your business. Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to create a lasting impact on building a better culture, healthier balance sheets, and a stronger bottom line.

John Cioffi

Program Creator

John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s from Dartmouth.

A blend of self-paced eLearning with interactive live sessions!

Self-Paced Learning

The content is engaging and approachable built to suit all different learning styles helping to simplify concepts into practical application within your business.

Printable Workbook

Along with the digital learning, engage with the physical workbook which can be printed out as your physical companion to guide your time in the program.

Bi-Weekly Zoom Calls

Participate in our live bi-weekly facilitations, as well as  the community forum, to share thoughts and ideas, increase connection, get help implementing the learning.

What is the Constructing Leadership: From
Plans to Profit curriculum?

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Set Goals All the Time

We begin by crafting a vision for the company, our long-term goal 3-5-years from now. This will be the North Star for our entire team. Then we learn what makes a 'good goal' and create company-wide, department-level, & individual goals that align with our vision. 

Learning Outcomes of this Section

  • Set a company-wide vision.
  • Learn how to create good goals.
  • Create goals for the company, departments & each employee.
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Focus On The Process Not a Plan

We’ll get a baseline of our company's current status by collecting valuable information. Using that as a baseline we will adopt a planning process so our company can adapt to today’s ever-changing conditions.

Learning Outcomes of this Section

  • Measure current company state.
  • Replace the business plan.
  • Create strategies for a constant planning process.
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Coach the Right People

We’ll clearly define positions at our business, and create position descriptions for ourselves and key roles within the organization. Then we identify the right natural abilities needed for these roles, and if we have our people in the best place for success currently.

Learning Outcomes of this Section

  • How to build the right team.
  • Learn to identify natural abilities.
  • Create position descriptions for yourself and every employee.
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Serve the Right Customer

We begin by identifying our right customers, then determine how we find more of these right customers, building a sales process to serve them, streamlining our operations processes around them, and finally fostering a culture & strategies necessary to serve the right customer.

Learning Outcomes of this Section

  • Identify your good customers.
  • Define your generic strategy.
  • Create a sales process & refine your operations processes.
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Empower Your Entire Team

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way, through our system of “wide boulevards, high curbs”. We determine if our team members meet the criteria required to work in an environment of empowerment and how to coach them in they can.

Learning Outcomes of this Section

  • Learn the life-cycle of a manager.
  • Build an empowerment culture.
  • Create an organization of 'Wide Boulevards, High Curbs'.
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Do the Right Things Right

We will use six tools to monitor and manage our company’s performance and build our own System of Managing—a clear and effective means of providing clarity and purpose to team members while steering everyone to accomplish their individual goals, as well as the company’s goals. 

Learning Outcomes of this Section

  • Learn the six tools to measure & manage goal achievement.
  • Create a system of management for your team.
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Demystifying the Financials

Using a case study, we will understand how to read and use financial statements. With the case study as real-world context, we will also learn about projections, inventory, accounts receivable, and cash flow and how to use this information to build stronger businesses.

Learning Outcomes of this Section

  • Using a real-life case study we will:
  • Learn how to properly read the financial documents.
  • Further understand the benefits of accurate projections. 
  • Build out your own financial models of success.
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Applying the Financials

With a new understanding of the basics, we will focus on specific elements that grow the bottom line. We start by calculating our own financial ratios, and how to set realistic goals for your business with them. From there we learn how to easily use break-even analysis to inform everyday decisions. 

Learning Outcomes of this Section

  • Dive deep into how to calculate the important financial ratios and set realistic goals for each of these ratios.
  • Understand the cash flows (in and out) of your business.
  • Calculate your break-even to inform every decision. 


Don't just take our word for it


Hear what learners have to say

KAREN GONZALEZ

"The resources provided in this course are well developed and explained. I will begin using them immediately and will put into practice this new way of setting and reaching goals for our office.

 I have been in business for many years and have learned on the job. This course has provided me the tools with which to measure and manage based on industry standards.

My goal in taking the course was to be able to better understand and use our financial statements to understand and manage the business. I will continue to put in the work and become more comfortable with the process."

CINDY CADACIO-CHAN

"The program was a great personal development opportunity.

I loved the scenarios and stories. The training gave me the opportunity to think about our organization, how things currently are and how we can grow as a company.

I would definitely recommend the class and look forward to more educational training!"

HEATHER BAKER

partner - skidmore law group
"I thought the program was really helpful in reframing how we approach business goals and managing employees. The first several sections have helped me review and refine how our firm develops goals, and how we go about hiring and training associates. I used a lot of the specific program material when developing position descriptions for our associates.

Where the distinction between a service-based business like practicing law differs from other businesses and industries was obvious. Nevertheless, having the context and more detailed information to refer back to will likely useful when things come up.

Overall, I really enjoyed the program and thought it was practical and well thought out. I liked how the program catered to different learning styles by having videos and written information, and how it was broken up into smaller bite-sized pieces. The click through nature of the written materials with the time estimate on the front end helped make the large amount of information seem more manageable.

It's a great value-add and was a good experience. "

TOM REINBOLD

"It has been an incredible learning experience for me. The comprehensive curriculum, expert instructors and the very interactive format have transformed my approach to management. 

I really enjoyed the approach to creating a management style. This program provided so many great tools that I shouldn't have any issues finding many new and great ideas to further my sales management career. 

The program's flexibility allowed me to balance learning with my busy schedule. The practical exercises allowed me to learn in real world scenarios. Thanks to this program I have grown both personally and professionally!

I highly recommend it to anyone seeking to elevate their managerial skills and make a lasting impact in their organization. "

KYLE BEERBOHM

"My objective with taking the course was really to dive deeper into the financials and metrics. However, the goal setting and management side of the course really caught my attention in the way it was presented.

It was much more practical than your standard "management style". It really focused on being dynamic and how to adapt to the changes that occur in the real world and not what some textbook says should happen. The financial tools were also great because it gave me the resources to really dive in deep and understand my numbers in relation to industry benchmarks.

I thoroughly enjoyed connecting with others during the live sessions because you could have real conversations with other people in your exact situation to help each other solve problems. This program was not just some textbook/pie in the sky management course. It really focused on the real world and more importantly, how to adapt to the changing world we face and how to manage those changes."

DARYL RICHARDSON

"In all my years working in sales or management, I have never experienced a session that taught me as much as this one.

I strongly believe that it is absolutely essential for anyone entering the business world or getting involved in the sales aspect.

I thoroughly enjoyed watching both John's and Jeremy's videos, and the virtual conversations we had were equally enriching."

What makes this program different?

The real key is a blended learning experience -- pairing self-paced, online learning with live facilitated session to learn with your peers and from the experts themselves in real-time. 
Live Sessions
Self-Paced eLearning
Professional Networking
facilitations

Expert-Led Live Coaching Sessions

Beyond the online learning we come together with a cohort of your peers for bi-weekly facilitations allowing you to be coached in real-time by masters of the craft.

Save the Date for Our Live Program Kick-Off

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Grab Your Seat
Learning

Interactive Self-
Paced Online Learning

The program is designed to provide you with impactful knowledge & resources that will guide you, step-by-step to put into practice immediately.

Want to test-drive the self-paced learning yourself?