mCaffeine

Building mCaffeine was never a straight line. There were bets that didn't pay off, decisions we'd take back, and moments we questioned everything. But looking back, those very mistakes are what shaped the brand you know today. Every lesson we learned started with listening to you. Thank you for growing with us. Our founder, Tarun Sharma, got candid with Ganeshprasad S at the set of Think School ® about all of it - the failures, the lessons, and the community that stuck with us through both. Watch the full conversation on YouTube 🎥 https://lnkd.in/g9ixkP4j Vaishali Gupta Tarun Sharma

It’s weird how one fragrance can make you feel like a kid again 🍬 One sniff, and suddenly all the little memories come back, those school breaks, candy shops & stuffed pockets. Those memories stayed with us for years, and somehow turned into one thought: “What if your mornings could feel this nostalgic too?” We spent months perfecting the fragrance, texture & formula to create this. But the packaging honestly took us the longest, almost 3-4 months, because we didn’t want it to just smell like a candy, we wanted it to look like one too 🤎 And that’s how the Caramel Eclairs Coffee Body Scrub came to life 🍮✨ A rich caramel-coffee treat powered with coffee particles, AHA blend & dual exfoliation for silky soft skin. Try this when you’re feeling a little nostalgic 💭 Tarun Sharma Vaishali Gupta

We lost a lot in retail! We tried to go offline, but it didn't work out the way we planned. And that's okay. Our CEO and Co-founder Tarun Sharma shared about what happened; the decisions, the gaps, and the key takeaways we're carrying forward. Vaishali Gupta Tarun Sharma

We failed 8 times. That’s how many attempts it took while we were trying to formulate this haircare range. Hair in India goes through a lot - heat, humidity, pollution, hard water, long days. So every time something didn’t feel right, we went back to the lab. We changed textures, adjusted fragrances & kept improving how the product performed on real hair. We asked 400+ people to actually try it and tell us what they thought. Their feedback helped us refine it again and again until it finally felt right. And today, we’re excited to share it. Introducing Hair by mCaffeine — the High-Shine Haircare Range built around our Shine-Complex 3-step routine: • High Shine Glossing Shampoo • Shine Intensifier Conditioner • Anti-Frizz Hair Spray Made for real hair and real conditions. It took 8 failed versions to get here. But we’re glad we didn’t stop at the first one. ✨ Vaishali Gupta Tarun Sharma

Delhi, you made this escape so sweet 😉 we finally hosted our first Delhi winter escape, and wow, everyone really showed up. from finding your perfect lotion partner, playing around with all our winter faves, decorating, laughing through trivia, to stealing cute moments at the photo booth, you made it impossible for us not to fall a little 😌❤️ thank you for coming and making our day warmer than any winter lotion ever could. next escape very soon? 💫 #mCaffeine #PerfumeBodyLotion #Delhi Tarun Sharma Vaishali Gupta Mohit Jain Vikas Lachhwani Saurabh Singhal

It started with a question, a very important one. What if we didn’t let strawberry season end this winter? We thought, what if strawberries weren’t just for eating, but for your skin too? So we got to work. Notes were taken. Formulas were tested. Textures were crafted. Months of exploring, tweaking, and perfecting later, we were ready with something new. Introducing mCaffeine Skin Smoothening Strawberry Body Lotion with 11% AHA-BHA. A gentle exfoliating formula that smoothens dry and bumpy skin, evens out uneven texture, and helps reduce strawberry skin. It wraps the skin in a juicy strawberry fragrance that keeps the strawberry mood alive long after winter’s gone. The strawberry season shouldn’t feel temporary, so we made it permanent. You’re gonna want to keep this one forever 🍓✨ Vaishali Gupta Tarun Sharma Saurabh Singhal Vikas Lachhwani Mohit Jain

Mumbai, you really showed up. And how. 🫶🏻 Three days. Thousands of people. One crazy-fun zone at Sunburn Mumbai, and honestly, we’re still not over it. From stepping into our Shower Zone Ball pit to strike poses, to getting body art done, playing games, and cooling off with strawberry popsicles, you turned our booth into the happiest little pit-stop of Sunburn. So much laughter, so many selfies, so many new mCaffeine besties. We loved every second of having you around. Mumbai, you made it special.❤️ Tarun Sharma Vaishali Gupta Saurabh Singhal Vikas Lachhwani Mohit Jain

Returning to campus always reminds us where ambition begins. Yesterday, our senior team visited IIT Dhanbad for a hiring drive and were met with the same spark that once shaped mCaffeine. Across 40+ interviews, they met bright young minds interviewing for roles in Growth, Product Development, Business Analysis, and Operations, each bringing fresh ideas and contagious enthusiasm. By the end of the day, we welcomed newly brewed talent into our family and wrapped up with a simple, heart-warming meet up that made the long day feel truly worth it. Here’s to new beginnings, bold ambitions, and the next generation of leaders. 🚀🤍 #mCaffeine #CampusHiring Vaishali Gupta Tarun Sharma Mohit Jain Saurabh Singhal Vikas Lachhwani

It’s amazing to look back at how far we’ve come ☕✨ Our Co-founder & CGO, Vaishali Gupta, celebrates this milestone and shares the story of how mCaffeine was brewed at the Flipkart podcast - One in a Billion with Kapil Thirani. From a niche concept to a household favorite, she talks about the journey, the hustle, and how platforms like Flipkart have been such an integral part of our growth ✨ Thank you for having us 🫶🏻 Watch the journey unfold - https://lnkd.in/dgWvzhQ9 Tarun Sharma Vikas Lachhwani Mohit Jain Saurabh Singhal

Before you judge the team chat for being dry, take a look at your skin. Hydrate both - one with memes, one with lotion 👀✅ #mCaffeine Vaishali Gupta Tarun Sharma Saurabh Singhal Mohit Jain Vikas Lachhwani