Papers by Amrita Chatterjee
International Journal of Information Technology & Management Information System, 2025
This article presents a comprehensive framework for strategic systems integration during mergers ... more This article presents a comprehensive framework for strategic systems integration during mergers and acquisitions (M&A), focusing on the critical intersection of
International Journal of Advanced Research in Engineering and Technology, 2025
Modern pricing and packaging strategies have undergone a significant transformation driven by art... more Modern pricing and packaging strategies have undergone a significant transformation driven by artificial intelligence, data analytics, and personalized customer engagement. Organizations are increasingly adopting dynamic pricing systems that leverage real-time market intelligence and automated decision-making capabilities. These advancements enable businesses to optimize revenue through sophisticated data integration layers, analytics engines, and price optimization algorithms. The integration of modular service architectures with customer data platforms has revolutionized how companies approach pricing strategies, while recommendation systems enhance customer experience through personalized offerings.
International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 2025
This article presents a comprehensive framework for strategic systems integration during mergers ... more This article presents a comprehensive framework for strategic systems integration during mergers and acquisitions (M&A), focusing on the critical intersection of technology infrastructure harmonization and enterprise value creation. By examining the complexities of post-merger systems integration, it introduces a structured approach that encompasses data platform unification, operational alignment, and value optimization strategies. The framework addresses key challenges in technology stack evaluation, data governance, and integration methodology while providing practical insights for maximizing synergy realization. Through an analysis of successful M&A cases and industry
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Papers by Amrita Chatterjee