Understanding consumer decision making: the means-end approach to marketing and advertising strategy
This edition published in the Taylor & Francis e-Library, 2008. To purchase your own copy of this... more This edition published in the Taylor & Francis e-Library, 2008. To purchase your own copy of this or any of Taylor & Francis or Routledge's collection of thousands of eBooks please go to http://www. ebookstore. tandf. co. uk/. Copyright© 2001 by Lawrence Erlbaum ...
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