Jami Fullerton

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Would I go? US citizens react to a Cuban tourism campaign

Place Branding and Public Diplomacy, Oct 16, 2015

Before the announcement of the easing of a decades-long US embargo, this study captured US citize... more Before the announcement of the easing of a decades-long US embargo, this study captured US citizens’ interest in traveling to Cuba before and after exposure to a Cuban tourism television commercial. Online measures of attitudes toward travel to Cuba and toward the Cuban government and people were taken. Results showed Americans’ travel interest improved significantly and also showed improved attitudes toward both the Cuban government and its people, demonstrating the ‘bleedover effect’ of tourism advertising.

An Update on the JAE Strategic Plan

Journal of Advertising Education, Nov 1, 2012

Job Satisfaction Among Minority Advertising Professionals

International Student Reaction to the Shared Values Initiative: The First US Advertising Campaign to the Muslim World

An analysis of role portrayal in US Spanish-language television promotional announcements

Advertising’s war on terrorism

Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements

Sex in consumer culture: The erotic content of media …, 2006

Country Reputation, Place Branding and ethnocentricity: South Africa and the 2010 FIFA World Cup

AEJMC Midwinter Live and In-Person

Journalism & Mass Communication Educator

Australia tourism advertising: A test of the bleed-over effect among US travelers

Place Branding and Public Diplomacy, Oct 28, 2011

ABSTRACT A new commercial promoting Australia tourism provides a recent example of nation brandin... more ABSTRACT A new commercial promoting Australia tourism provides a recent example of nation branding. The study reported here measured the commercial&#39;s effectiveness on traditional measures of travel interest, as well as public diplomacy. A sample of 261 US adults participated in an online pre–post experiment evaluating the country before and after exposure to the commercial. Results showed that overall, evaluations of Australia as both a tourist destination and a country improved after viewing the commercial. Results demonstrated the bleed-over effect of tourism advertising in that the commercial worked to improve overall attitudes toward the country in addition to interest in visiting.

We are the future: A Special Topic Session from the Students of the World

International Attitudes Toward America: Relationship Status – It’s Complicated

The Concept of Strategy

Principles of Strategic Communication, 2021

Introduction to the Theory of Strategic Communication

Principles of Strategic Communication, 2021

Branding

Principles of Strategic Communication, 2021

Twenty Years Ago, The Ad Division Had a Big Idea

Journal of Advertising Education, 2016

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Advertising Student Interns: Career Preferences and Ethical Issues

Journal of Advertising Education, 2010

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Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test

Journal of Marketing Communications, 2019

A national sample of US advertising students participated in a study that included a test of thei... more A national sample of US advertising students participated in a study that included a test of their ability to differentiate between editorial and advertising content on a news website. Almost all of the students identified a standard banner promotion as an advertisement. More than one in five misidentified a journalist-bylined article as an advertisement, and about one in four did not classify a story prominently labeled 'sponsored content' as an advertisement. Open-ended explanations indicated source confusion around the terms 'sponsored content,' 'native advertising' and 'advertising.' Results are viewed within the theory and measurement of effects of disclosure on persuasive knowledge activation. Professional and ethical implications for publishers, researchers and educators are discussed, including a proposal for the establishment of a threshold for Native Advertising Origin Confusion.

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Job Satisfaction Among Minority Advertising Professionals: An Update

We are the future: insights from the students of the world: special topic session

Jami Fullerton

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