Papers by Sagini Thomas Mathai
Social pressure - Its impact on impulse buying behaviour among the retail customers in Cochin City
International Journal of Research in Arts and Science, May 31, 2017
The study was intended to find out the impulse buying behavior of children in snacks on a parent'... more The study was intended to find out the impulse buying behavior of children in snacks on a parent's perspective. Children are having more independent decisions in purchasing snacks, confectioneries and other items related to them as compared to the earlier generations. Marketers are trying to attract the attention of the children by various means like advertisements, sales promotions, attractive packaging, free offers etc. The Children are also attracted by TV advertisements. The study also tried to analyze the impulse behaviour of children and the impact of it on the age and income of their parents. It was found out that the age of mother has an impact on the impulse buying behaviour. The study also shows that TV advertisement has an impact on the impulse buying behaviour of children.
IOSR Journal of Business and Management, 2014
The proliferance of organised retail in the form of malls & brand outlets has brought in a sea ch... more The proliferance of organised retail in the form of malls & brand outlets has brought in a sea change in the shopping habits of Indian customers, who considers this as an entertainment. This trend was accentuated with the buying capacity of customers. This has led to the rapid increase in impulse buying behaviour. Majority of the customers are deciding their purchases inside the store due to in store stimuli, availability of credit cards and the influence of the sales staff or the fellow customers and sometimes because of customer's personality traits. This study investigates on the influence of /relations between the impulse buying on different personality traits among the retail customers in Kochin city. Big Five Personality test has been used as an instrument to reveal the relationship between these two factors.
Uploads
Papers by Sagini Thomas Mathai