The dynamics of brand equity, co-branding and sponsorship in professional sports
International Journal of Sport Management and Marketing, 2010
Globalisation has been one of the most significant determinants of growth in the sports industry ... more Globalisation has been one of the most significant determinants of growth in the sports industry worldwide, especially with the increasing importance of brand creation, brand awareness, brand image, brand identity and brand equity. Professional sports teams have ...
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Papers by Sandeep Patil