Tak terasa kita sudah berada di penghujung tahun. Prestasi di masa lalu kiranya dapat menjadi mod... more Tak terasa kita sudah berada di penghujung tahun. Prestasi di masa lalu kiranya dapat menjadi modal untuk menyambut tahun yang baru dengan visi dan semangat baru untuk menghasilkan karyakarya inovatif dan terkini. Maka dalam rangka memasuki lembaran baru tersebut izinkan kami mempersembahkan edisi akhir tahun Jurnal InterAct di bulan November ini. Pada edisi ini kami menyuguhkan enam tulisan baru yang kiranya dapat memberi inspirasi dan mendorong sudut pandang yang berbeda terkait beberapa isu komunikasi. Tulisan pertama diawali oleh Prof. Andre Hardjana dengan judul Audit Komunikasi Internal, kemudian disusul oleh tulisan Salvatore Simarmata dengan judul Media Baru,
INTERACT Journal on Communication hadir kembali di hadapan anda untuk kedua kalinya di tahun 2012... more INTERACT Journal on Communication hadir kembali di hadapan anda untuk kedua kalinya di tahun 2012 ini. Sebagai jurnal yang masih hijau, tantangan utama yang dihadapi adalah meyakinkan para penulis, peneliti, dan pengamat untuk mengisi sehingga kontinuitas jurnal dapat terjadi. Walaupun terdapat beberapa hambatan dalam perjalanan, akhirnya INTERACT dapat terbit sesuai rencana, dua kali dalam setahun. Untuk penerbitan kali ini kami menghadirkan tulisan dari para peneliti muda dari universitas di luar Atma Jaya:
Penerbitan perdana ini merupakan upaya kami untuk memberi kesempatan bagi para peneliti dan penga... more Penerbitan perdana ini merupakan upaya kami untuk memberi kesempatan bagi para peneliti dan pengamat ilmu komunikasi sebuah wadah berkarya yang berkualitas dengan masukan-masukan dari mitra bestari independen. Nama-nama yang sudah tidak asing lagi dalam dunia ilmu komunikasi memberikan sumbangsih waktu dan ilmu mereka adalah: Prof.
Advertising and other kinds of promotional strategies are no longer able to stand individually. T... more Advertising and other kinds of promotional strategies are no longer able to stand individually. There is one important essence: 'Trust'. Marketing Public Relations (MPR) is believed to be the strong key of credibility and capable of becoming the main driver for promotional strategies and advertising. This paper strongly emphasizes the power of marketing public relations which not merely aims awareness as its goal, but using awareness to penetrate into the consumer decision-making process. Chevrolet Spin is a new high-involvement product, manufactured by Indonesian for Indonesian. It has been a legendary product which brought PT General Motors (GM) Indonesia into the list of Top 10 car makers in Indonesia. Regardless the 'new' status, consumers were brave enough to choose Chevrolet Spin as their vehicle. This qualitative research was done through analysis of news and online journals and interviews with consumers. The conclusion shows that marketing public relations certainly has a strong role in consumer decision-making process, but still need to be complemented with other strategies, using elements in the Integrated Marketing Communication mix.
Women at rural area should be empowered in order to help family income. In some cases, they have ... more Women at rural area should be empowered in order to help family income. In some cases, they have a productive activity to help in increasing the family income; such as having a small home industry, etc. Therefore, in supporting their economic activity, media or Information Communication Technology (ICT) is not significantly becoming a point to raise the family income or to improve the quality of society development. While in some countries, ICT is part of poverty reduction program, could help in increasing the family economy and also is used by women for their productive activities. Thus, it is also needed the women's role, while so far, it is not calculated in. This paper is to explore about how media ICT could be part of women empowerment in helping to improve their family income especially for rural area. The result shown that in some developing countries, ICT has benefit for women in improving the family income.
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