Modeling the Impact of Social Media Influencers on Intention to Visit Ecotourism Destinations in the Global South
Advances in religious and cultural studies (ARCS) book series, Jun 30, 2023
Exploring the critical nexus between authoritarian leadership, project team member's silence and multi-dimensional success in a state-owned mega construction project
International Journal of Project Management, Nov 1, 2021
Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Cogent Business & Management, 2021
Abstract The difference in purchase behavior between male and female consumers is a well-establis... more Abstract The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however, beyond certain generic assumptions, very little is known about the consumer behavior patterns, satisfaction, and positive word of mouth (WOM) of women customers related to financial products. Targeting a serving woman as a financial service customer necessitates an understanding of the factors contributing to satisfaction level leading to the positive WOM of female customers. Therefore, this paper is an effort to explore the role of the responsiveness component of service quality and sincerity dimension of brand personality on WOM via customer satisfaction. Using the partial least square method in structural equation modeling (PLS-SEM) on 183 working women respondents in India, the research results highlighted some interesting findings. Results revealed that brand sincerity directly impacts the WOM of the women customers where achieving satisfaction is not necessary; however, the responsiveness of a financial product does not directly lead to a positive WOM, rather through satisfaction. The research is novel in empirically testing and comparing the role of brand sincerity and responsiveness in generating satisfaction and positive WOM. This study provides insights for the financial product designers and marketers intending to target women-customers, by focusing on the specific consumer behavioral dimensions leading to satisfaction and positive WOM to ensure the product success.
Making of rebel talent through workplace ostracism: A moderated-mediation model involving emotional intelligence, organizational conflict and knowledge sharing behavior
Cogent Business & Management, 2021
Abstract Workplace deviant behavior (WDB) and workplace ostracism (WO) have emerged as one of the... more Abstract Workplace deviant behavior (WDB) and workplace ostracism (WO) have emerged as one of the most toxic behaviors that breed self-protection and self-interest in today’s organizations. However, limited evidence is available on the underlying factors, such as organizational conflict (OC), knowledge-sharing behavior (KSB) and emotional intelligence (EI), in explaining the WO-WDB relationship. Hence, the present study aims to introduce and empirically validate a moderated-mediation model of workplace deviant behavior, involving WO, OC, KSB and EI, respectively. Drawing on study data from 250 officials in the higher education public sector institutions in Pakistan, and employing structural equation modeling with partial least squares, the findings revealed a significant positive effect of WO on WDB. Besides the validation of the mediating roles of OC and KSB, the findings also confirmed a significant moderating influence of EI. The study implications provide theoretical and practical insights to better interpret KSB, OI and EI in organizations that can generate effective deterrence towards WO and WDB.
Asymmetric impact of information and communication technologies on environmental quality: analyzing the role of financial development and energy consumption
Environment, Development and Sustainability, May 12, 2021
The development of information and communication technologies (ICT) positively contributes to eco... more The development of information and communication technologies (ICT) positively contributes to economic growth; however, their environmental implications cannot be ignored. Therefore, it is imperative to investigate the impact of ICT, energy consumption, economic growth, and financial development on the air quality in Pakistan. Drawing on the data set from 1976 to 2018, we employed Nonlinear Autoregressive Distributed Lag model. The results revealed that there is a substantial presence of asymmetric cointegration between ICT and CO2 emissions. The empirical results unfold that positive shocks in ICT negatively affect CO2 emissions, implying that an increase in ICT brings a decrease in CO2 emission; negative shocks in ICT publicized a negative association with CO2 emissions, inferring that a decrease in ICT will bring an upsurge in CO2 emissions. Moreover, on the dark side, energy consumption and financial development degrade the environmental quality by increasing the CO2 emissions in Pakistan. Additionally, the existence of the Environmental Kuznets Curve hypothesis in Pakistan was confirmed. Our key findings emphasize the importance of ICT development and several environmental implications in attaining the sustainable development goal.
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