Papers by vladimir burakov
International Journal of Architectural Engineering Technology
Information about the lime composition used for the restoration of limestone is given. It has bee... more Information about the lime composition used for the restoration of limestone is given. It has been shown that using a polysilicate mortar to formulate a lime composition contributes to an increase in water resistance, adhesion strength of the composition to the base, and acceleration of curing. A primer composition is proposed, including liquid sodium glass and calcium chloride.
In this dissertation, the problem of differentiation of service offerings to corporate clients is... more In this dissertation, the problem of differentiation of service offerings to corporate clients is considered from the marketing perspective where the main focus put on understanding of customers’ needs. Those issues are researched and analysed for the case of a medium-sized Belarusian bank pursuing focus differentiation strategy in the segment of corporate customers actively involved in foreign trade. The key questions addressed in this work (with reference to the case context) are: • What is valued by customers from the targeted segment? • What the most important factors that influence their bank selection decisions? • In what areas changes in the bank’s activities are necessary to assure the best service quality and customer satisfaction as a way to improve the strategy effectiveness? In order to address the suggested research questions the literature review has been performed to identify range of relevant frameworks and concepts. The results of the review were later used to conce...
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Papers by vladimir burakov