CJ CheilJedang님이 퍼감
K-food continues to shape global dining culture, creating new opportunities for people around the world to experience Korean flavors, traditions, and ways of gathering. Building on that momentum, CJ Foods has launched jari, a premium Korean spirits brand created to help Korean spirits find their place at the global table. Following its launch in Korea on July 15, jari is preparing for its U.S. rollout in mid-September 2026. The name jari comes from the Korean word for a place, seat, or gathering space, reflecting the moments when people come together over food, drinks, and conversation. Working with Korean partner distilleries, jari selects high-quality base spirits and creates aged Korean spirits that retain the distinctive character, craftsmanship, and origin stories behind them while offering balanced flavors suited to contemporary dining. Beyond its own spirits, jari also serves as a broader platform that connects Korean distilleries with chefs, bartenders, restaurants, and bars. Through pairing, mixology, and collaboration, we aim to create new ways for global audiences to discover Korean spirits and experience them as a natural part of dining culture. At jari’s recent launch event at the Korea Furniture Museum in Seoul, guests experienced jari Munbaeju and jari Gamuchi through cocktails crafted by award-winning mixologist Hong Duui and a curated Korean dining course by Chef Kim Hee-eun. Set against the backdrop of traditional Korean architecture, the event highlighted how Korean spirits can remain rooted in tradition while being introduced through contemporary dining experiences. As we prepare to bring jari to the U.S. this September, we are proud to continue expanding the ways global audiences experience Korean culture through food, hospitality, and meaningful moments shared around the table. #CJAmerica #CJFoods #jari #KSpirits #KFood #KCulture #DiningCulture CJ CheilJedang Schwan's Company
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