Under Armour

Last week marked our first 𝙃𝙍 𝙎𝙮𝙨𝙩𝙚𝙢𝙨 𝙭 𝙄𝙏 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝘿𝙖𝙮, bringing cross-functional teammates together for connection, collaboration and big-picture thinking. Throughout the day, teammates explored practical ways to use AI, automation, Microsoft Copilot, virtual reality and other emerging technologies to make work easier, smarter and more connected across UA. The goal: help teammates spend less time navigating systems and more time focused on the work that moves us forward. To close out the day, the group headed to a Baltimore Orioles game, a reminder that strong partnerships aren’t just built in meetings. They’re built through time together, trust and a little team spirit. The ideas started in the room. The impact continues in the work ahead. #LifeatUA #UnderArmour #HRTechnology #HRInnovation

Some moments show the impact of a program better than any stat could. We recently welcomed 35 graduating seniors from the 2025-2026 Student Athlete Leadership Council to our Baltimore HQ for the Project Rampart Senior Luncheon. For many of these student-athletes, this moment was years in the making. Since their sophomore and junior years, they have helped shape Project Rampart by opening our Flagship Brand House store, unveiling new uniforms, naming and modeling the No Weigh Backpack, and inspiring the first Rampart Invitational Track Meet. Project Rampart is our commitment to eliminating barriers to access in youth sports across 23 Baltimore City Schools. We’re proud to celebrate this milestone with young leaders who have helped shape this work, challenged us to think bigger, and reminded us what impact looks like when it is built through real relationships. Congratulations, seniors. We’re proud to be part of your story and can’t wait to see what you do next.   

9 years. One journey built on growth, grit, and an underdog mindset. For Anthony Rotay, leadership at Under Armour has never been about titles; it’s about people. From starting as an Assistant Store Manager to now leading teams across Germany, Austria, the Netherlands, and Belgium, his path reflects what’s possible when you stay curious, trust the process, and keep showing up. Developing leaders across four countries.  Creating stores where athletes feel understood, not just sold to.  Building a culture where teammates take ownership, grow in confidence, and celebrate every win.  What drives him most? Seeing that growth in others. A first sale. A new leader stepping up. A team finding its rhythm and raising the bar together. Anthony’s story is a reminder that in retail, every moment matters. Every interaction. Every challenge. Every step forward.  #LifeAtUA #UAretailEMEA #UAEMEA 

What's better than one Rookie class? TWO! Our second cohort of 2026 Summer interns has landed in Baltimore, and we couldn't be more excited. The roster is stacked and a summer full of learning, growing, and innovating awaits.    Welcome to the SqUAd!  #LifeAtUA #UARookie #RookieProgram #Internship

As Mental Health Awareness Month comes to a close, we’re reminded of something that matters year-round: performance starts with people. At Under Armour, 𝙥𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙣𝙜 𝙤𝙪𝙧 𝙝𝙤𝙪𝙨𝙚 means taking care of the teammates who make peak performance possible, every day. Across our global teammate community, we continue to evolve resources that support mental health, wellbeing and recovery, including confidential 24/7 Employee Assistance Program (EAP) support for teammates and their families, the continued growth of our Balance Mental Health and Wellbeing Teammate Resource Group, and wellness spaces at our global offices, designed for counseling, movement, recovery and recharge. These are just a few of the many ways we’re supporting the whole person, during Mental Health Awareness Month and beyond. #LifeatUA #MentalHealthAwarenessMonth #Wellbeing #MentalHealthMatters

Last week, our Value Everyone Through Service (VETS) Teammate Resource Group welcomed recruits from the Baltimore Police Department and Baltimore County Police Department Academies to the UA Stadium for our third annual Strength and Service workout in recognition of Police Week. The morning began with guest speakers and a ceremonial helicopter flyover, creating space to reflect on the lives and legacies of those lost in the line of duty. Together, more than 225 recruits, law enforcement leaders, and Under Armour teammates moved through a workout rooted in connection, resilience, and a shared commitment to service, with energy and purpose felt across the turf. #LifeatUA #PoliceWeek #Baltimore

Our first UnderDog Adoption Day at UA Global Headquarters, hosted in partnership with Baltimore Animal Rescue and Care Shelter (BARCS), was a meaningful (and memorable) day on campus. The event led to 12 adoptions, while bringing teammates and community members together around a shared purpose: supporting animals in need and the Baltimore community. We’re proud to partner with BARCS and support the work they do every day to improve animal welfare across the region. Thank you as well to Checkerspot Brewing Co., Molly's Dog Care, and Good Goods for Dogs for helping create such an engaging experience for our teammates and community members alike. At Under Armour, creating opportunities for connection and giving back is a key part of our culture... and this event brought both to life in a big way. This is just the beginning; stay tuned for the next UnderDog Adoption Day! 

This May, our LEAD (Leading Empowering Asian Development) Teammate Resource Group celebrated APIDA Heritage Month through experiences centered around leadership, wellness, cultural connection, and community across Under Armour. 🌏 LEAD’s signature APIDA Month event, 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘍𝘪𝘷𝘦 𝘝𝘰𝘪𝘤𝘦𝘴 𝘰𝘧 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱, invited teammates to better understand their leadership voice and explore how stronger self-awareness can unlock deeper collaboration and impact across teams. Throughout the month, teammates also connected through experiences including a dumpling making class, a wellness experience focused on mental health and workplace well-being, and a KPop-themed spin class, creating space for learning, celebration, and community across our teammate network. These activations are just one of many ways LEAD continues fostering connection, growth, and representation throughout the year. #APIDAHeritageMonth #LifeAtUA 

Behind every bold idea is a team willing to challenge the expected. With Unapologetic By Design, we set out to spotlight the voices, mindsets, and experiences that define who we are at Under Armour. This campaign is a reflection of our teammates who shows up, takes ownership, and pushes boundaries. From concept to execution, it’s their passion that bring our culture to life every day. Thank you to the team who brought this into life and for showing what it truly means to be Unapologetic By Design. Federica Battaglio, Ben Pritchard, Margot Hazenberg, Amalie Rang, Ewa Becker, Holly Ovenden, Irem Nayman, Kim Hulshoff, Lonneke Keurs, Malena Cauderan Lázaro, Matteo Gallinelli, Mónica Ordoñez Hernández, Seda Cataltas Akdag #LifeAtUA #UAEMEA #UnapologeticByDesign 

Our APAC Rookies recently stepped into our Orchard Central flagship store to see how retail comes to life, from layout and storytelling to the energy of day to day operations. They experienced the product firsthand, connected with teammates on the floor, and channeled their creativity with a dress up challenge worthy of a runway. Because at Under Armour, we believe the best way to understand the athlete is to stand where they stand. That same mindset drives how we build our teams. We’re now hiring for our July 2026 Rookie cohort across APAC, with opportunities in Material Sourcing, Trims Sourcing, Merchandising, and more. If you're ready to get hands on with product, learn in real environments, and make a real business impact, we want to hear from you. Apply today- https://bit.ly/4wGpbuY #LifeAtUA #UAAPAC #APACRookies