People do not have one clean, rational opinion about AI. They joke about it: “I make sure to say please and thank you. So when they take over the world, they might spare me.” They worry about it: “I worry about the AI bubble popping. I worry that AI is overhyped and it’s taking too much of a role in our economy. I worry about the impact on the environment and how many data centers are being built.” And they feel genuinely more capable because of it: “There have been times when there were things I wanted to do for work, or just creatively, that I just did not have within my own self to do. And being able to use AI to do those things has made me a lot more confident.” That’s the part I keep coming back to. AI is not just an adoption curve. It’s becoming emotional, practical, funny, scary, empowering, confusing, and deeply personal. A tracker can tell you where someone lands on a 1–10 scale. But it usually can’t tell you WHY they feel that way. Or how those feelings change once AI moves from novelty to habit. Or why the same person can be excited, skeptical, dependent, and uneasy all at once. That’s why KADRO partnered with Outset to build AI P.U.L.S.E. Each month, we’re conducting hundreds of in-depth, AI-moderated 1:1 interviews to understand the why behind AI adoption, sentiment, behavior, and usage. Qualitative depth, at a scale and cadence that simply was not possible a few years ago. On July 28, Aaron from Outset and I are walking through Wave 1: what we’re seeing, what surprised us, and why we think this kind of research matters for anyone building for or communicating about AI. 🤲 Come join us: https://luma.com/4mp3wbyu 🧠 Or learn more here: https://lnkd.in/gWneqs-2
I wonder if teaching AI how worried people are about it and why (though work like this where AI is the interviewer) will help it "do better" as it becomes more powerful and perhaps adopts an internal moral compass? If it doesn't, I wonder the degree to which it can be trusted over time to really tell us what people are thinking...
Great detection. The interesting shift isn’t just AI adoption…it’s that AI is becoming a cognitive partner. Traditional market research measures attitudes, but AI changes how people think, work, and make amplified decisions. That makes qualitative research far more valuable than simple usage metrics. Looking forward to hearing more from you.
This is gonna be good! Can't wait.
Can't wait to see this!
HUGE!
Very excited to see this webinar!! 👀
So excited for this webinar!
Can’t wait!
Let's go crush this webinar 🤝
This is very cool, and dovetails with some of my academic work. I'm wondering: how do you feel about having an AI interview people about AI? Are you concerned that the interview experience itself might influence responses?