Papers by Randall Shannon
The Contribution Of Salient Mall Attributes To Consumer Satisfaction: An Importance-Performance Analysis Across Nations
By employing an importance-performance analysis technique, this paper first compares the similari... more By employing an importance-performance analysis technique, this paper first compares the similarities and differences in mall attributes that are important to mall shoppers in China and Thailand. The performance of all attributes in each country are then evaluated to gain further understanding about consumers’ satisfaction level toward malls’ overall performance. It is found that while Thai shoppers place more importance on both functional and experiential aspects of mall attributes, Chinese shoppers place more importance on functional aspects of mall attributes alone, likely due to their differences in shopping motives. The results of this study provide useful insights for international mall managers in terms of customer retention and attraction. The results can also help mall managers to prioritize their scarce resources with higher efficiency and effectiveness to maximize customer satisfaction.
Preparing Managers For Action: A Problem-based Approach
Achieving Sustainable Development Goals for People with Disabilities through Digital Technologies
2019 Portland International Conference on Management of Engineering and Technology (PICMET), 2019
The world is moving towards an aging society, which causes a rise in the population of people wit... more The world is moving towards an aging society, which causes a rise in the population of people with disabilities. A lot of attention is given to the use of digital technologies that can facilitate activities and solve issues in the daily life of a disabled person. The Sustainable Development Goals (SDGs) initiative launched by the United Nations focuses on the development of a blueprint to achieve a better and more sustainable future for all. In this view, digital technologies are promising to support the development and to help achieve the SDGs. This paper outlines a systematic literature review with bibliometric analysis of scientific publications to provide a connection between digital technologies for persons with disabilities and the SDGs. The results show the clusters of digital technologies and their research collaboration networks. The review intends to provide a knowledge base and evaluation of applications for these technologies. It is the intention of this paper to facilit...
Marketing to Aging Consumers
Using the life course paradigm to study financial well-being in late life
Asia Pacific Journal of Marketing and Logistics
PurposeThis study aims to show how the increasingly popular life course paradigm (LCP) can be emp... more PurposeThis study aims to show how the increasingly popular life course paradigm (LCP) can be employed as an alternative to the successful aging perspective (SAP) as an overarching conceptual research framework to study elderly consumers' financial well-being.Design/methodology/approachA questionnaire was administered to a convenience sample of 804 Thai consumers over the age of 45 selected via the snowball method.FindingsSignificant results were found for hypotheses derived from the LCP for older consumers' financial well-being, suggesting critical roles of early life experiences, developmental factors, adaptation mechanisms and contextual factors.Originality/valueThis paper shows how efforts to study consumers over the course of their lives can be improved by utilizing the principles and theoretical perspectives of the LCP and offers research directions for studying not only older consumer well-being but also numerous consumer behavior issues at any stage of life in an inn...
Sustainability
Trends in world population growth have created an agri-food demand that is unsustainable under th... more Trends in world population growth have created an agri-food demand that is unsustainable under the present resource-intensive agricultural systems and expected growth in income levels in many developing countries. As such, research and policy making related to sustainable development have focused on consumption. One major approach to sustainable consumption lies in shaping food demand that would require changes in people’s present food consumption habits that are excessive and unhealthy, leading to overweight and obesity. In order to change food consumption habits, one must understand the factors that lead to their onset and change. This article offers the life course paradigm, which is increasingly used by social and behavioral scientists to study the development and change of various forms of behavior, as a research framework for studying the onset and change in food consumption habits. It shows how the life course approach could help guide future research not only on sustainable ...
Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures
Journal of Global Scholars of Marketing Science
Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries
Journal of Global Scholars of Marketing Science
Sustainability
This review explores the rising research field of sustainable development in combination with inn... more This review explores the rising research field of sustainable development in combination with innovation. The basis to reach sustainable development is innovation, which plays a role on all dimensions, be it economically, socially, or environmentally. In this review, science mapping techniques were employed in order to asses 1690 journal articles extracted from the SCOPUS database concerned with innovation in sustainable development (ISD). The main objective of the review is to reveal the size, growth trajectory, and geographic distribution of the ISD literature. Furthermore, the aim is to assess the key publishing journals, authors, and documents as well as to uncover the intellectual structure and topical foci of the research domain. The review acknowledges a reasonable body of knowledge spanning nearly three decades. A result of this review is that the sustainable development literature emerged from the environmental research field and that the topical foci of the domain is close...
Journal of Global Scholars of Marketing Science
In countries where pensions are not the main responsibility of employers or governments, workers ... more In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within-and between-country differences of three variables-financial satisfaction, financial knowledge, and saving pronenessare examined as indicators of financial preparation and financial well-being. The life course paradigm provides the basis for the conceptual framework. In addition to structural factors unique to each of the four countries, the study considers the effects of contextual variables, including individual attributes, early-in-life socialization experiences, and variables that locate the person in social structures. The results of this exploratory study show how the impact of these variables on the three indicators of financial preparedness of middle-aged workers differs across the four countries. Socioeconomic status is the only variable that positively affects financial satisfaction in all four countries. The results also shed light on the value of the life course approach for understanding individual-and country-based differences in the levels of preparation for financial wellbeing in later life.
The influence of country image on luxury value perception and purchase intention
Journal of Asia Business Studies
The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City
Tijdschrift voor economische en sociale geografie
The effect of time stress on store loyalty: A case of food and grocery shopping in Thailand
Australasian Marketing Journal (AMJ)
In today's competitive environment, consumers face a hectic pace of life and are often time p... more In today's competitive environment, consumers face a hectic pace of life and are often time pressured when managing their occupation and family. This study investigates the effects of time pressure stress on store loyalty in the context of food and grocery shopping in Thailand. Additionally, this research introduces the concept of shopping motivations (i.e., utilitarian and hedonic motivation) to explain how and why time-stressed shoppers may be loyal to particular retail stores. The philosophy of utilitarian-oriented motivation asserts that time-stressed consumers are more loyal toward a preferred store where they may shop with minimal exertion of time and energy. In addition, this study indicates that shoppers who experience time stress may be responding to hedonic motivations related to food and grocery shopping.
Explaining older consumers' low use of the internet
International Journal of Internet Marketing and Advertising
Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands
Springer Proceedings in Business and Economics, 2016
The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions
The International Review of Retail, Distribution and Consumer Research, 2016
The expansion of modern trade food retailing in Thailand
The International Review of Retail, Distribution and Consumer Research, 2014
ABSTRACT With a population of nearly 70 million people, Thailand is a large and attractive emergi... more ABSTRACT With a population of nearly 70 million people, Thailand is a large and attractive emerging market, drawing investments from various foreign food retailers since the 1980s. An economic crash and currency devaluation in 1997 brought both new challenges and opportunities, and led to a renewed wave of expansion, but also calls for regulation, which had not been strictly enforced. Thailand has been host to transnational retailers from many countries, several of which ultimately withdrew. The competitive landscape has continued to evolve, with a range of new store formats, expanded services, smart phone applications and online shopping, and a push to expand both private label brands and ready-to-eat foods. However, some of these offerings appear to have potential conflicts in terms of Thai consumer behaviour. Thai culture places low importance on time; few shop online, and the majority of consumers have low incomes, and thus may not be attracted to visit modern trade retailers for the same reasons as customers in the retailers’ home markets. Despite this, Thailand is currently the second largest global market for 7-Eleven and Tesco’s number two international market. This presents a paradox in that Tesco operates hypermarkets, while 7-Elevens are convenience stores. Do Thais want hypermarket style volume discounts, or higher priced convenience, or both? Thais traditionally have shopped in wet markets and enjoy fresh foods, which contradicts attempts by many retailers striving to sell ready- to-eat foods. Many Thais are concerned about face and status, which may be a barrier towards buying private label brands. This paper describes the history and expansion of food retailing in Thailand and also highlights how cultural differences may affect consumer behaviour. As the ASEAN Economic Community (AEC) aims to open borders more broadly, there will likely be more expansion of stores and potentially more cultural differences. Whether transnational or domestic, food retailers may need to further consider aspects of culture and consumer behaviour to determine whether to adapt their strategies, rather than copy and paste formats from abroad.
An Exploration of Country of Origin Effects in the Vietnamese Life Insurance Industry
With a large population and an emerging economy, Vietnam offers potentially high growth markets f... more With a large population and an emerging economy, Vietnam offers potentially high growth markets for many industries. Life insurance was first offered by a state owned enterprise in 1996, but competition intensified when foreign competitors were allowed to enter in 1999. There are now five companies competing and the state owned enterprise has seen its market share reduced. Survey research
Time Pressured Grocery Shopping, A Cross-Cultural Study
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Papers by Randall Shannon