G-STAR

G-STAR SS27 AT CIFF · Copenhagen International Fashion Fair For nearly 40 years, G-STAR has approached denim as a material to construct, engineer and evolve. Not through nostalgia, but through shape, function and design intent. At CIFF · Copenhagen International Fashion Fair, G-STAR presents SS27 as the next chapter in that mindset: a collection built from denim, European workwear and 3D construction. At the heart of the presentation are key silhouettes that define G-STAR’s design DNA and continue to shape its future. Alongside them, we present our premium ARCHETYPES collection, connecting iconic G-STAR identity with modern craftsmanship, selected fabrics and elevated detailing. The broader SS27 collection translates decades of experimentation into contemporary silhouettes, new proportions and future-facing denim for men and women. Visit G-STAR in Hall B at CIFF · Copenhagen International Fashion Fair, 3–5 August.

SS27 has arrived and the G-STAR showrooms worldwide are open. Discover the SS27 collections, innovations, and campaigns and experience what’s next for the future of denim. We invite you to make an appointment with one of our showroom teams below.   Oceania: Jürgen Derycke North America: Crystal Combs APAC: Olof Willebrands Germany - Eastern Europe - Austria - Israel : Florian Litze Netherlands - Scandi : Marcel Konijn - Niels Hegeman Belgium - Luxemburg : Pascal De Groeve South Africa: Ryan Anley Ireland - UK: Adel CHARNI South Europe: France - Spain - Portugal - Italy - Greece - Turkey: Adel CHARNI, Rosa María de Aguirre, Céline Cayrol

We’re proud to share that G-Star has been awarded the Champion Award by ZDHC Roadmap to Zero Programme. 🌍 ♻️ 👖 🏆 This recognition reflects our ongoing commitment to responsible chemical management, cleaner production, and driving positive change across the denim industry. At G-STAR, sustainability is not a side project, it is part of how we design, develop, and produce. Working together with our partners, suppliers, and industry initiatives like ZDHC, we continue to push for safer chemistry and more transparent practices throughout our supply chain. A big thank you to ZDHC Roadmap to Zero Programme for this recognition, to Rebecka Sancho, everyone at G-Star and across our partner network who contributes to this progress every day. We are proud of how far we have come, and even more motivated for the work ahead. #GStar #ZDHC #Sustainability #ResponsibleFashion #Denim #ChemicalManagement #RoadmapToZero  

DENIM WITH TRUE CHARACTER 👖 🇳🇱 ⚽ 🦁 Campaign with midfielder Joey Veerman. Going live the day before the Dutch national team’s first match at the World Cup, our new campaign responds to a topic that has sparked much discussion in recent months: character. After an outstanding season with Dutch champions PSV, Joey was left out of the national team selection. What followed became one of the most talked-about football debates in the Netherlands, with his character publicly called into question. For us, that discussion became the starting point of a story about individuality, honesty and staying true to yourself. We make denim for people who follow their own path. Photographed on the dike in Volendam. Fully dressed in G-STAR denim. G-STAR. Supporter of true character. #worldcup #gstar #rawdenim #truecharcter #joeyveerman

The return of G-STAR SHAPE. Originally introduced in 2017, SHAPE was developed to challenge traditional women's denim fits. Now it returns, with a renewed focus on fit, movement and modern silhouettes, reimagined for the South African market. The collection expands beyond the original G-Shape Skinny with two new fits: SHAPE Straight and SHAPE Loose. Built around real proportions. Designed to move with the body while maintaining structure, shape and ease. Developed in collaboration with the G-STAR South Africa team. A more considered approach to women's denim, and how women wear it today. G-Star SHAPE Straight and SHAPE Loose, available now at G-STAR South Africa stores. Photography: Shezan Waggie Tastemaker: Jamie Lee Domburg 

From Cape Town. 🇿🇦 We've teamed up with visual artist Russell Abrahams - Yay Abe - on a limited-edition drop that brings the culture of Cape Town to a G-STAR essential, filtered through his signature bold figurative forms and saturated colour. A year in the making. Rooted in the same principles that shape our denim: construction, structure, intention. Anchored by a central heroic figure, translated from canvas to cloth, the piece carries Yay Abe's exploration of identity, power and presence, with denim as both symbol and statement. "G-STAR's legacy is built on construction and structural innovation. My practice is rooted in compositional architecture. There is a shared respect for form. The intention was to create something considered, not trend-driven, but able to exist beyond a season." - Russell Abrahams Where local creativity meets global design. Available now in Cape Town. #GStar #YayAbe #Denim #CapeTown #LimitedEdition

G-STAR at Jazz Week, Cape Town 🇿🇦 As a cultural partner, G-STAR stepped into Jazz Week with clear intent: connecting with a new wave of artists shaping both African and global sound. Denim led the narrative throughout, positioned not just as product, but as a uniform for creative expression. Nduduzo Makhathini’s self-styled look, featuring pieces from the Marc Newson and Raw Research capsules, brought together experimental silhouettes, rich textures, and layered storytelling. The line-up reflected the depth and diversity of South Africa’s music scene, featuring Rosey Gold, Mandisi, Manana, Msaki, Jesse Clegg, and more. A standout moment came from acclaimed pianist and composer Nduduzo Makhathini, whose performance embodied a contemporary, spiritually rooted interpretation of jazz. This moment reflects a continued focus: showing up in culturally relevant spaces, collaborating with artists and communities shaping contemporary sound, and positioning denim as a connector across music, style, and identity. Congratulations to our amazing South Africa team for bringing this partnership to life! Ryan Anley Wedaad Lima Zarah Philander Georgia Brown 📸: Trevor Stuurman , The Manor Africa

Introducing NEO RAW: The first washable raw denim. NEO RAW builds on G-STAR’s raw denim heritage, refined through years of research and material innovation. Developed with an exclusive in-house treatment, the denim retains its deep, unwashed indigo look—preserving its character even after machine washing. The indigo is locked in, preventing colour transfer onto skin or clothing. Combining the authenticity of raw denim with the performance of modern fabric engineering, NEO RAW is as future-forward as it is timeless. The result: – A true raw aesthetic, without stiffness or shrinkage – Immediate comfort, with fabric that adapts from day one – Natural, personalised wear patterns over time – Long-lasting colour, structure, and shape Available in super stretch, comfort stretch, and rigid, NEO RAW delivers versatility without compromise. With Cradle to Cradle Certified® Gold, it marks a meaningful step forward in responsible denim innovation. https://lnkd.in/eKMm_9MR

Last year, we collaborated with Darwin, Sinke & van Tongeren to create a monumental denim gorilla, a project rooted in craftsmanship, material innovation, and imagination. The piece went on to inspire a capsule denim collection, exploring anatomical fits and body-following silhouettes, a natural extension of G-STAR’s design ethos. Today, the gorilla has found its permanent home at Amsterdam’s Art Zoo Museum, recently named one of TIME’s World’s Greatest Places of 2026. Described by TIME as “Amsterdam’s wildest new cultural establishment,” the museum elevates taxidermy into high art, presenting meticulously crafted tableaux inspired by the Dutch Golden Age. Within this context, our gorilla becomes part of a broader narrative of storytelling, artistry, and craft. Congratulations to the teams at Art Zoo Museum and Darwin, Sinke & van Tongeren on this well-deserved recognition! If you’re in Amsterdam, it’s worth experiencing firsthand, and visiting our gorilla in its remarkable home. Eva Krook Ferry V. Jaap Sinke

Maha Amsterdam is not a typical sneaker store, it’s one of the more culturally driven retail concepts in the city, especially within women’s streetwear. Rooted in community and culture, it operates as a gathering space for like-minded women, extending far beyond traditional retail through Café Maha, events, collaborations, and content. This weekend, we've partnered with Maha Amsterdam to spotlight a curated selection of G-STAR archive pieces in celebration of the Raw Research SS26 collection. Set within Café Maha, the selection, curated by Saskia van Hofwegen brought past and future together. The pieces highlight the construction, innovation, and design language that continue to define G-STAR and reinforce its ongoing relevance. Thank you Dian Iskandar, Saskia van Hofwegen, Laurèl Caris and Ines Cornet for the collaboration. And of course to the one and only Rolph van Heyster for making this happen.