Maxeda DIY Group

98% Certified Wood and Paper Products at Maxeda 🪵 A great step toward a more sustainable future. We are proud to share that 98% of all wood and paper products sold in our stores are now Forest Stewardship Council or PEFC International certified. This means we have already exceeded our long term goal of offering more than 95% certified wood and paper products in our stores. This includes not only timber, but also products such as sandpaper, moving boxes, and masking tape. As a result, the vast majority of these products purchased by our customers come from responsibly managed forests. Forests that protect biodiversity, support local communities, and safeguard resources for future generations. By taking this step, we are helping to combat deforestation while making sustainable building and DIY projects more accessible to everyone. It also makes it easier for our customers to choose more sustainable products for every project. #Sustainability #FSC #PEFC #SustainableBuilding #DIY

Social Highlights 2025/26 📊 At Maxeda, it's all about the people behind the organisation. Throughout 2025/26, Praxis, Brico and BricoPlanit continued to build a workplace where development, engagement, and collaboration take centre stage. In our Social Highlights, we look back on the key areas of focus over the past year. From strengthening learning and development opportunities to fostering stronger connections across our teams, these initiatives help create an environment where colleagues can continue to grow and support one another. We also look back on the past year together with Melithsa Demmers, Director HR at Praxis, and Tony Hoste, Director HR at Brico/BricoPlanit. What were the key achievements? And what lessons will we take into the year ahead? You can read the full interview via the link in the comments. #Praxis #Brico #Maxeda #HR #Collaboration

International visit in Amsterdam 🌎🔧 During the Global DIY-Summit (16 to 18 June in Amsterdam), we welcomed international groups throughout the day at our Praxis store in Amsterdam Zuidoost. The Global DIY Summit brings together leaders from the DIY and gardening industry. In our store, visitors got a closer look at how we support customers with their projects. From practical solutions to in-store inspiration. It is valuable to exchange ideas about trends and developments. What is happening in other markets? And what insights can we take with us into the future? A dedicated group of store managers and district managers from Praxis proudly showcased our store and answered all questions. It is great to see how knowledge from different countries comes together and becomes directly applicable in practice. Thank you to Global DIY-Summit for the visit and the valuable conversations. #DIY #retail #innovation #collaboration #GlobalDIYSummit

Discussing Products and Impact with PPG 🖌️💬 Last week, our Q&ESG team visited supplier PPG, the company behind well-known paint brands such as Histor, Rambo, and Sigma. We discussed products, manufacturing processes, and PPG’s sustainability programme. We also exchanged experiences regarding legislation on environmental claims, packaging requirements, and information on hazardous substances. It became clear that we are facing many of the same challenges, and that collaboration and knowledge sharing are essential in addressing them. Both PPG and Maxeda are active participants in EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network/’s Make It Zero programme, which focuses on reducing CO₂ emissions across the DIY sector. Representatives from both organisations will be attending the Global DIY Summit, taking place in Amsterdam from 16 to 18 June. Conversations like these demonstrate that the challenges we face require collaboration across the entire value chain. We look forward to continuing our partnership with companies such as PPG and taking further steps towards a more sustainable and future-proof DIY industry. #Maxeda #Praxis #Brico #BricoPlanit #Sustainability #Collaboration #DIY

A new chapter for Maxeda DIY Group After a long and successful career, our CEO Guy Colleau will step down on 1 July 2026 and retire. We thank Guy for his leadership and the important role he has played in strengthening and developing Maxeda. Looking ahead, Berend van Wel has been nominated as CEO, effective 1 July, subject to shareholder approval. With his international experience and previous time at Maxeda, we look forward to welcoming him back and working together on the next phase of the company. “I am excited to return to Maxeda and look forward to working with colleagues across the business to build on the strong foundation that is in place,” says Berend van Wel. At the same time, the composition of the Supervisory Board has changed. Dirk Van den Berghe has been nominated as Chair, effective 1 June (subject to shareholder approval). Marcus Johnson and Boudewijn Wentink joined the Supervisory Board in March, while Jean‑François Delepoulle and Geert Verkest stepped down. Current members Simon Granger and Niels Onkenhout will remain on the Supervisory Board. We look ahead with confidence to the next phase of Maxeda 💛 #maxeda #ceo #future #diy #workingtogether

Maxeda Away Days 🤝 Last week, 170 colleagues from different departments in the Netherlands and Belgium came together during the annual Maxeda Away Days at De Ruwenberg Hotel | Meetings | Events. We kicked off with a strategic update from Jacques Hayaux du Tilly. This was followed by inspiring presentations on topics such as our private labels, the Klusloods concept and retail media. Sustainability was also part of the program, including an interactive workshop where colleagues gained insight into their own impact and how they can make a difference in their daily work. Of course, there was plenty of time to connect and enjoy each other’s company. That is exactly what makes these days so valuable. Many thanks to all colleagues who organised this event and to everyone for the energy and engagement! 👏 #Maxeda #event #collaboration #diy #retail

A growing number of colleagues are switching to electric vehicles 🚗 At Maxeda, we work every day on our “Make it Sustainable” strategy. We focus on three key areas with initiatives that contribute to a positive impact on the environment, society, and our organization. A concrete example within our Scope 1 emissions reduction efforts is making our vehicle fleet more sustainable. These are the direct emissions from our own operations. By gradually replacing leased cars with electric alternatives, we significantly reduce fuel consumption and, as a result, emissions. At the same time, customers and colleagues can charge their vehicles at an increasing number of our stores. In the Netherlands, 78 out of 81 Praxis cars are now electric. This means the majority of the fleet has already been electrified. This number is expected to increase to 80 out of 81 cars by the end of 2026. By 2028, the fleet in the Netherlands will be fully electric. For Brico and BricoPlanit, we will take important steps in the coming years. By the end of 2026, 91 cars will be electric, meaning half of the total fleet (around 150 cars) will be electrified. As lease contracts expire, we will add approximately 80 more electric vehicles. By 2028, the entire fleet will be fully electric. In this way, our colleagues contribute every day to reducing our CO₂ footprint. #Praxis #Brico #BricoPlanit #ElectricDriving #CO2Reduction #Sustainability

Retail media in motion at Maxeda 🛠️ Retail media has been part of how we connect brands and DIY shoppers for quite some time. What started with a limited set of options is gradually expanding. More channels, more data, and above all, more ways to help brands be visible in a relevant way across our Praxis and Brico environments. Through Maxeda Retail Media, we offer brands the opportunity to advertise omni-channel within our unique DIY target group at Praxis.nl & Brico.be. More about our media propositions for advertisers can be found via Maxeda Retail Media and on our website: https://lnkd.in/ePQkzu_m. #Maxeda #RetailMedia #Brico #Praxis #advertise

Collaborating with our suppliers for sustainability 🌱 Over the past few years, the Quality & ESG team at Maarten Ramp has been working hard on our Sustainable Purchasing Policy (SPP). The goal of this policy is to work together on reducing CO2 emissions and making our product range more sustainable. This approach is growing step by step. We develop this policy in line with EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network's Make It Zero program, ensuring that our agreements with suppliers align with the international initiative. By linking it to the Supplier Engagement Strategy Programme, we create a single clear way of collaborating, collecting data, and making plans. We rolled out the SPP in 2024-2025 with 84 suppliers (73 in Europe and 11 in Asia). Together, they account for 55% of our revenue. This year, 41 more suppliers will join. In this way, we continue building a transparent and future-oriented supply chain, helping each other take small and large steps every day toward a more sustainable future. #Maxeda #sustainability #procurementpolicy #retail #collaboration #supplychainsustainability

  A new step in our marketplace journey! 🫱🏾🫲🏾 Recently, the Maxeda marketplace celebrated its third anniversary, a great moment to look back on how far we’ve come. Over the past three years, our online assortment has grown more than fourfold, and the number of sellers joining our platform continues to increase each year. Collaborations with various integrators have played an important role in that growth. From the very beginning, we’ve partnered with several providers to make it easier and more efficient for our sellers to connect with our platform. Today, we’re excited to share that we are adding a new partner to that group: Lengow. This collaboration will help us support our customers even better as they work on their homes and gardens. Together with our partners, we look forward to shaping the next chapter of our marketplace’s growth! 💛🚀 Thanks to team Lenglow: Lídia Asensio, Emilien Goudet, Vincent Angé and Chiara Barbato. And the Maxeda team: Sonja Kester, Samy Ayoute, Liesbeth Duenk, Selma Chenitir, Niels Meijer, Ysaline Thomas, Lisanne Metgod, Sten Lobles, Ilias Allali, Daan Brankaert, Sarino Hol, Stefan Scholte en Chloé Vanhassel. #maxeda #lenglow #marketplace #partnership #diy