bol Retail Media

Great to spend time with the team from Publicis Groupe NL as part of our Agency Acceleration Program! 🚀 A valuable day focused on sharing knowledge, exchanging insights and exploring how we can create even stronger results for the brands we work with together. The sessions at our office provided a great opportunity to dive deeper into retail media developments, challenge each other's perspectives and learn from one another's experiences. By continuing to strengthen our partnership and build our retail media expertise together, we create smarter opportunities and greater impact for brands. A big thank you to the Publicis Commerce team for their energy, engagement and openness throughout the day. Looking forward to continuing the conversation and accelerating growth together. Jules Janssen Alex Bos Annedoor Aberson Anouck van Rietschoten Beau Nijdam Sem Bootsma Laurence Ruijsch Cato Roest Yuliya Pulatova Robin van Dolder #RetailMedia #bolRetailMedia #AgencyAccelerationProgram #PublicisCommerce

The Dutch call it 'komkommertijd'. Retail media calls it business as usual. This summer, two conversations worth adding to your playlist: Justin Sandee joins The FMCG Guys to discuss the evolution of retail media, measurement, effectiveness and the growing role of AI in commerce. If you're interested, have a listen here: https://lnkd.in/eZXqdB8k Jelmer Helderman joins VIA’s Retail Media Journal Club to explore a question many marketers are asking: can retail media become a true branding channel alongside its proven performance capabilities? Listen here https://lnkd.in/eqTrwjuA Different conversations, one shared theme: helping brands make more meaningful connections with consumers. Happy listening this summer! #RetailMedia #CommerceMedia #BrandBuilding #ThoughtLeadership #bolRetailMedia

The bol Retail Media Awards are back! Have you delivered an outstanding retail media campaign on bol? This is your opportunity to showcase your work, share your learnings and inspire the industry.    Submissions are now open for the second edition of the bol Retail Media Awards. From today till August 14, brands, advertisers and agencies can submit their best retail media cases and compete for industry recognition. Find out more https://lnkd.in/esy7ASJW We can’t wait to discover the campaigns that are pushing the boundaries of creativity, effectiveness, and innovation in retail media! #BolRetailMediaAwards #RetailMedia #Marketing #Advertising #MediaInnovation #EcommerceMarketing #RetailMarketing #Awards #AgencyLife #BrandMarketing 

Energizing to spend time with the Gold Partners from Omnicom Media Group and Flywheel as part of our Agency Acceleration Program! ⛵ A valuable moment to share knowledge, exchange insights and explore new opportunities for the brands we work with together. The dinner and boat tour together made it an even better opportunity to connect beyond the day’s sessions. By strengthening our partnership, challenging each other and continuing to build our retail media expertise, we keep creating better opportunities and stronger impact together. A big thank you to the Omnicom Media Group and Flywheel teams for their energy, engagement and commitment throughout the day. Jules Janssen Maarten de Vries Ilse Boers Juliette Eijsvoogel Justin Sandee Alex Bos Stefan Heijdra @MaartenvanderStad Joyce Kolijn Laura Annema Alyssa Pijpstra Gerrie Schilder Helen Abady Raghav Ramesh Victor Strengers Indiana Duker @HelenKolijn #AgencyAccelerationProgram #RetailMedia #GoldPartner #bolRetailMedia

93% of male bol shoppers buy sports products. 87% buy fashion. But personal care? That’s still far from being a natural routine. Together with L’Oréal, we explored how to truly influence behaviour. Not by shouting louder, but by understanding what people need at the right moment and responding accordingly. In this interview, we share: - How we drive category and brandgrowth - The role retail media plays in that journey - What works (and what doesn’t) when it comes to changing consumer behaviour Curious about the approach and key insights? Read the interview with Marlot Lutjenkossink and Michelle Hart - van Dijk here: https://lnkd.in/embt2Bae #bolretailmedia #retailmedia

Bol is een van de sterkste merken van Nederland en België. Miljoenen klanten weten al jaren dat ze op ons kunnen rekenen. Adverteerders spelen daarin een belangrijke rol. Of het nu gaat om inspiratie, vergelijken of bevestiging: goede retail media versterkt het vertrouwen.    Vandaag lanceert bol een nieuwe consumentencampagne waarin dat vertrouwen centraal staat. Met 'Effe bollen' zet bol in op zorgeloos winkelen en een gerust gevoel. Goede prijzen, snelle levering, eenvoudig retourneren en een oplossing als er iets misgaat. Zonder stress en zonder twijfel. Met de (her)introductie van Billie en Boxie krijgt het campagneplatform ‘Effe bollen’ een herkenbaar, vertrouwd gezicht.    Benieuwd wat dit voor jou als adverteerder betekent?    Lees het volledige verhaal op: https://lnkd.in/eRsrsCez #effebollen

Congratulations to Amazin on achieving Gold Partner status for Advertising! On Wednesday, Ilse Boers and Jules Janssen visited Amazin to present their Gold Partner label and deliver our Agency Acceleration Program session. Great to take a moment to celebrate our strong partnership and the steps we're taking together to further develop our retail media expertise. By sharing knowledge, exchanging insights and challenging each other, we continue to grow together. A big thank you to the Amazin team for their energy, engagement and commitment throughout the journey Ronan Franzen, Saskia Kroes, Joeri Jongedijk, Lars Kuntkes, Pepijn Ruiter & Daniël Eeftink🚀 #AgencyAccelerationProgram #RetailMedia #GoldPartner

𝘽𝙤𝙡 𝙍𝙚𝙩𝙖𝙞𝙡 𝙈𝙚𝙙𝙞𝙖, 𝙬𝙝𝙖𝙩 𝙚𝙡𝙨𝙚? What happens when a premium brand and a retail platform combine their strengths? For the Vertuo Up campaign, bol Retail Media created the shopper context. Nestlé Nespresso SA added a strong brand story and premium coffee experience.   Together, this resulted in a seamless journey from inspiration to purchase.  Florence Vandecaveye and Nele Vanhecke share how retail media became the connecting link. Read the full article 👉 https://lnkd.in/e_QzMF59   #RetailMedia #bolRetailMedia #nespresso #whatelse

Warmer weather is on the way! ☀️ And it immediately shows in consumer behaviour. In DIY, Garden and Outdoor categories, demand shifts as soon as the weather changes. Think of the first sunny days, a heatwave or even a rainy weekend. At moments like these, timing is everything. Not a standard approach, but responding to what is happening right now drives real impact. Curious how to make your assortment visible at the right moment? Discover more here: https://lnkd.in/e9kjMMrR #RetailMedia #bolRetailMedia #Advertising #Ecommerce #MarketingStrategy #Seasonality

Most marketers still choose between brand and performance, but what if that’s the wrong decision? On the digital shop floor, it’s no longer either-or, it’s both.   In this interview, Justin Sandee and Stefan Brzozowski explain how retail media is evolving from a channel into a moment of choice. Not driven by a single metric but by the combination of context, behaviour and intent. Because a decision moment is never just one datapoint, it’s where behavior comes together and relevance matters most. And that requires a different mindset. Not just optimising for short-term sales, but showing up meaningfully when people are ready to choose.   At Nima Marketing Day, we’ll go deeper into this shift: • how to recognise real decision moments • how to connect data, context and creativity • and how to move beyond purely transactional retail media   Join our session at NIMA Marketing Day: Round 2 (11:50 – 12:20) DeFabrique, Utrecht – Room Loods 8 Read the full interview #RetailMedia #BrandBuilding #PerformanceMarketing #NIMAMarketingDay #bolRetailMedia