Where do brand, creativity, data, and culture come together? Commerce. James Phillips, Executive Creative Director of WPP’s Commerce Practice, shares how AI agents are revolutionizing shopping, and what brands can do to win. #Commerce #CreativeCommerce #VML #WPP
AI agents are already making purchasing decisions for consumers. No browsing, no comparing – you're either in the recommendation or you're not. Swipe to hear how James Phillips, Executive Creative Director of WPP's Commerce Practice, thinks about winning in this new landscape – and why the best commerce ideas don't just drive conversion, they build brands. ↓ See how WPP's Commerce Practice is helping the world's biggest brands stay ahead: wpp.com/en/commerce #Commerce #CreativeCommerce #RetailMedia #WPP