Cint

The era of agentic market research is actively unfolding. Among the innovations disrupting our industry is AI-moderated interviews (AIMI). What do survey takers make of their deployment? - 73% in the UK and 76% in the US are likely to regularly participate in AI-moderated sessions. - Half of the surveyed participants view sharing opinions with an AI interviewer as just as authentic and reliable as speaking to a human researcher. - A clear majority (58% UK / 62% US) agree that recording audio or video responses allows them to articulate far more detailed and comprehensive answers than traditional writing. See the full picture by downloading our whitepaper: https://lnkd.in/dzRynTcW

In 2026's geopolitical climate, even the best-laid plans can be disrupted. On a recent ADWEEK webinar, Anna Li, Director, Analytics & Insights WPP discussed with Cint's Christopher Pope, Senior Director, Data & Measurement how organizations can build in agility so a campaign pivot doesn't break the measurement framework. "Having a good partner and a good tech stack ensures your measurement stays whole, to the best of its ability," says Li. ▶️ Hear Anna share her strategies for navigating external uncertainties that are out of our control.

Next month, catch us down under! 🇦🇺 We’ll be exhibiting at The Research Society’s Human Insights Conference and our team would love to chat with you about your research needs. Quyen Do Tabish Baig 📅 26 August 2026 📍 Ilumina, Sydney

The hottest coffee spot in all of Manhattan just popped up here at Quirk’s New York ☕️ Swing by booth 108 to grab a cold brew and have a chat with the Cint team about your coffee order or your research needs. Andrew Harvey Ariel Madway Neha Purswani Kristen Kaufherr Adam Kessler Phil Ahad Vicky Rzepecki Blaine Simon

AI-Moderated Interviews (AIMIs), are an innovative, qualitative approach for market researchers to capture human-driven insights at scale. Traditionally, qualitative studies used to be restricted by scheduling issues involved with speaking to a live human interviewer, downloading mobile apps, and logging on at a specific time. The good news? The foundation of those very human-to-human interviews has been crucial in building a completely frictionless respondent experience, with plenty of exciting updates on the horizon. According to Bruno P., Senior Product Manager, the shift has also made us re-evaluate how data quality is measured in a high-speed, AI-driven world. Read more about how qualitative research can be scaled through AIMIs while preserving the human touch: https://lnkd.in/gTu7AYZB

🗞️Hitting today's headlines: We are thrilled to announce our partnership with Samba to bring brand lift measurement to more international Markets. Through the expanded integration, advertisers can now use Samba’s deterministic TV exposure data within Cint’s Lucid Measurement platform to measure brand lift for campaigns across more international markets. “Advertisers everywhere need trusted, timely data to understand how their investments are shaping consumer perceptions,” said Kathryn Failon, VP of Measurement for Cint. “By expanding our partnership with Samba, we are helping global advertisers better understand the impact of cross-platform campaigns that include linear TV, streaming, and digital.” Learn more about how this partnership, the expanded capabilities it enables: https://lnkd.in/gvsyuCXh

1 goal conceded. 8 matches played. The World Cup had the world on the edge of its seat for over a month, and Spain capped it off with a nail-biter of a final. 🇪🇸🏆 Spain's defence let in a single goal across the entire World Cup - not a lucky run, but a standard held match after match. We think about data quality in the same way. Not just “clean enough”, but as close to zero bad responses as possible, every time. Discover our multi-faceted strategy here: https://lnkd.in/gdMsGHN5

We're one week away from Quirk's Media New York and we've got everything in check: ✔️ Cold brew coffee ✔️ Friendly team ✔️ One platform that covers all your research needs Want to find out more? Connect with our Quirks crew: Phil Ahad Andrew Harvey Adam Kessler Joshua Hawkins Michelle Darcy Clarke Ariel Madway Blaine Simon Vicky Rzepecki 🇺🇸 Javits Center 📅 July 29-30, 2026 📍 Booth 108

AI fraud is evolving, but so is our defence. The threats to data integrity in market research have changed, which means the tools protecting it need to change too. That’s why Cint is doubling down on R&D, investing in a modern armory built for a more resilient research environment. Our strategy focuses on three critical pillars: 🛡️ AI-powered prevention 🛡️ Behavioral and pattern analysis 🛡️ Unified ecosystem security Find out how our dual-pronged approach helps us stay ahead of sophisticated threats: https://lnkd.in/eY-2G3Ha

Don’t just buy around an event — build a strategy. 💡 That’s exactly what we did with Vodafone for the London Marathon. To measure impact beyond standard delivery metrics, TripleLift commissioned a post-campaign brand lift study with Cint. Check out the results below. Big thanks to Luke Taplin, Manon CLERY, and Maria Parratt from the TL team for this one! 🧡 Link: https://lnkd.in/gGurpcXW #EventMarketing #AdTech #ProgrammaticAdvertising #SSP