NOCCO Cherry Berry has arrived in selected markets First launched in the US, Cherry Berry is now available in additional markets, including Sweden and Finland, bringing its bold cherry taste to more NOCCO consumers this summer.
Vitamin Well
Mat- och dryckesservering
Vitamin Well Group develops premium functional drinks and snacks designed for modern, everyday life on-the-go.
Om oss
Vitamin Well Group develops premium functional drinks and snacks designed for modern, everyday life and on-the-go consumption. Founded in 2006, we have grown into a global house of brands. Through innovation and international expansion, we have built a portfolio spanning functional drinks, protein snacks and more. We operate from 14 international offices and our 750 employees are present in over 50 markets across Europe, North America, Asia, the Middle East and Africa. Barebells offers a range of high-protein bars and drinks, convenient to consume on-the-go. The portfolio is known for delivering high protein without added sugar and a stand-out texture and taste. Vitamin Well is the ultimate thirst-quencher. It is non-carbonated, low-calorie or zero sugar, and comes in a range of delicious flavours, all enhanced with carefully selected combinations of vitamins and minerals. NOCCO is the leading functional drink in the Nordics and is growing across Europe. It is sugar-free and available with carefully composed functional combinations, including with and without caffeine, vitamins, BCAA and electrolytes. NÅBE provides exciting, innovative and modern lifestyle drinks in the Nordics, while our Swedish brand Tyngre produces innovative supplements that is functional, easy to understand and free of nonsense.
- Webbplats
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https://vitaminwellgroup.com/
Extern länk för Vitamin Well
- Bransch
- Mat- och dryckesservering
- Företagsstorlek
- 501–1 000 anställda
- Huvudkontor
- Stockholm
- Typ
- Privatägt företag
- Grundat
- 2006
- Specialistområden
- Vitamin Well, NOCCO, Barebells, Functional drinks, Protein bars, Milkshakes, On-the-go snacks, On-the-go meals, Performance drinks, Supplements, Tyngre, Soft bars, Sport drinks, nutritional bars, Protein Soda, Vegan bars, Milk drinks och functional foods
Adresser
Anställda på Vitamin Well
Uppdateringar
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NOCCO becomes Official Main Partner of the Finnish men’s, women’s and U20 national ice hockey teams. In partnership with the Finnish Ice Hockey Association (Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association), NOCCO will support the national teams, strengthen engagement around Finnish ice hockey and contribute to initiatives that bring players and fans closer together. This is a proud moment for NOCCO in Finland and a natural next step in the brand’s long-standing connection to ice hockey. More details on joint initiatives will be shared during the season.
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Barebells Cookie Milk Drink is now available in the U.S. Inspired by the classic combination of cookies and milk, the new drink brings a smooth, creamy texture and sweet cookie flavor to a accessible protein format. Made with ultra-filtered milk, each can contains 24 grams of protein and only 2 grams of total sugar. Now launched in the U.S.
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Vitamin Well Group joins forces with EMPWR Vitamin Well Group has entered into an agreement to join forces with EMPWR Nutrition Group, a Belgium-headquartered manufacturing company specialising in nutrition bars and Barebells’ long-standing manufacturing partner. EMPWR has been a key partner to Vitamin Well Group for many years, producing Barebells protein bars for markets around the world. With manufacturing facilities in Croatia, the Netherlands, the United States and Canada, EMPWR employs more than 1,500 people and brings deep expertise and capabilities built over many years. We look forward to welcoming the EMPWR team to Vitamin Well Group. The transaction is subject to customary closing conditions and regulatory approvals. More information is available on Vitamin Well Group’s website. Cinven Bridgepoint Group
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NOCCO SUMMER PACK – a multi-offer with limited editions NOCCO is celebrating summer by bringing four of its most summery flavors back, in a new, limited edition 4 pack format. It includes fan-favorites such as Caribbean, Tropical, Limon and Carnival, all with a special edition design. Available in store in Sweden for a limited time.
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Barebells x the Swedish Football Association In Sweden, our beloved Cinnamon Bun Soft Bar is now dressed in blue and yellow in an exclusive collaboration with the Swedish Football Association (Svenska Fotbollförbundet). The perfect snack for anyone cheering for Sweden this summer.
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Running for a good cause Recently, thousands of people came together in Finland and Sweden to support causes that matter. In Finland, almost 1,500 runners took part in Vitamin Well Mielijuoksu, raising more than €20,000 for MIELI ry and mental health support. In Sweden, more than 1,000 runners joined Run of Hope, raising around €14,000 for The Swedish Childhood Cancer Fund (Barncancerfonden). While the causes were different, the common thread was community. People showing up, getting involved, and supporting something good while moving together.
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Barebells Raspberry Gelato – limited summer edition Inspired by a classic summer ice cream, Raspberry Gelato Soft Bar combines a fresh raspberry flavour, soft texture and white chocolate coating with 16 grams of protein and no added sugar. It follows the Strawberry Sundae Soft Bar which launched earlier this year. Available in selected markets for a limited time during summer 2026.
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Our latest launches now live with Motor Fuel Group, the UK’s largest forecourt retailer. This week we’ve added new Vitamin Well Zero flavours, NOCCO Electrolyte and the Barebells Cinnamon Bun bar across stores nationwide in the UK. With around 1,200 petrol stations and convenience sites, MFG offers significant national coverage.
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