Talkwalker’s cover photo
Talkwalker

Talkwalker

Software Development

Consumer intelligence for the world’s most impactful brands

About us

Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive business impact and revenue. Recognized as a Leader in Consumer Intelligence and Social Listening, our platform combines a multitude of internal and external data sources with AI powered by Blue Silk™ technology, for the most expansive view of consumers. Our Activate professional services team can augment, accelerate, or fully service brands’ insights needs to increase their ROI from our platform. With offices around the globe, we help over 2,500 brands maximize profits with actionable consumer intelligence. To learn more about us, visit our blog (blog.talkwalker.com), or join the conversation on Twitter (@Talkwalker).

Website
https://www.talkwalker.com/
Industry
Software Development
Company size
501-1,000 employees
Headquarters
Luxembourg
Type
Privately Held
Founded
2009
Specialties
Analytics, Social Media Monitoring, Big Data, Social Intelligence, Social Media, Research, Reporting, Social Listening, Consumer Intelligence, Voice of the Customer, hashtag tracking, Customer Intelligence, Market research, Social Analytics, Customer Feedback Analytics, Location Insights, Review Analytics, Next-Gen Social Listening, and Consumer Insights

Products

Locations

Employees at Talkwalker

Updates

  • Talkwalker reposted this

    View profile for Irina Novoselsky
    Irina Novoselsky Irina Novoselsky is an Influencer

    I recently watched Mercedes-Benz AG's "Be One of Many" commercial for International Women's Day. I haven't stopped thinking about it. Because for most of my career, I’ve been the “only.” The first. And for a long time, the youngest (that one resolves itself the quickest 🤣). When you’re in those moments, no one hands you the rulebook. No one explains how the room actually works, how decisions get made, or how you should show up. And the bigger the organization, the lonelier that can feel. I’ve been incredibly fortunate that along the way, three leaders showed up for me. All men. All generous with their time and perspective. They pulled me out of my head, helped me see around corners, and shared lessons from places they had already been. Those conversations shaped me more than they probably realize. Because of that, I now spend a meaningful part of my time doing the same for others. Coaching men and women navigating their first real leadership moments. It can feel lonely. And it doesn’t have to be. This year’s theme for International Women’s Day is “Give to Gain.” So I’m opening something up beyond my usual Owl and personal networks. I’ll host two small group coaching sessions for leaders going through their first major leadership stretch. If you are a first-time leader or VP+ in an organization with 1,000+ employees, comment “Give to Gain.” If someone comes to mind who might benefit, tag them. Regardless of the day, take a moment to pull someone up who is finding their leadership voice. We’re all doing life for the first time. We might as well learn and lean on each other ❤️

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  • Talkwalker reposted this

    View profile for Maja Voje

    Brand partnership

    The iPhone just gave us a masterclass on how orange is the new black when it comes to gadgets. Forget AI, tech capabilities, battery life… Is color how you stand out in 2025? I checked Talkwalker (ad) to dive deep into this launch. Here’s what every PM should take away from it: → Cameras continue to be the real “feature”. A bigger sensor. Better zoom. Night performance that reviewers can’t stop showing off. Lesson: Customers don’t buy the device. They buy the outcome. In this case: better photos. Sharper memories. More status. → Price is a story. Not a number. The Pro Max price triggered memes comparing it to rent, groceries, and luxury bags. 26% of all discussions were focused on price. And yet… people bought it anyway. Lesson: If the value narrative is strong enough, the price becomes a punchline, not a blocker. → And finally - an orange iPhone?! Even though some users expressed disappointment with the color options, this is what sparked the discussions. Lesson: When people are already used to your annual product updates, an unexpected twist can make your product interesting again. If you work in product, study this launch that has engaged over 134 million people. It’s the clearest 2025 reminder that product excellence is only half the game. The story you tell around your trade-offs is the other half. Apple knows that the cultural moment trumps features. Explore all Talkwalker-powered insights here → https://ow.ly/yfN950XteFM P.S.: My favorite iPhone color from the previous models is still black. What is yours?

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  • Exciting news! 🚀 Hootsuite is teaming up with Bluesky for an exclusive webinar: Exploring Bluesky with Hootsuite: Strategy, Growth, and Authentic Engagement. Bluesky is quickly becoming the space where influence is being shaped. In this session, you’ll learn how to: ✨ Explore Bluesky with confidence 🌐 Build your brand presence and connect authentically 🚀 Turn early adoption into sustainable growth 📅 Save your spot today: https://ow.ly/ehNX50X3rwB

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  • Knowing your audience makes your marketing work harder! You should know your - 👨👩👧👦 Demographics 💭Psychographics 💻Behaviors 🥅Motivations How? It's easie than you think. Check out our latest blog to see how Talkwalker helps you run an audience analysis, including the 4 key elements you need to include. https://ow.ly/ycHw50WXmP8

  • View organization page for Talkwalker

    37,146 followers

    Our first-ever partnership with Snap Inc. can help you make Snap decisions 🫰😉 Snapchat Creator Insights are now in Talkwalker and Hootsuite, giving you next-level social intelligence based on public Snapchat Creator content. Snapchat has 932M+ global monthly active users and reaches over 75% of the 13-34 year old population in over 25 countries* Fuel your next big move with a complete view of insights from public Snap Creator content—all pulled from Stories, Spotlights, and more—so you can: ✅ Detect trends faster ✅ Build smarter, data-driven campaign strategies ✅ Increase audience engagement where it counts This is how we’re setting the pace in AI-powered listening with the most expansive social data set out there. Want to see what your competitors are missing? Reach out to request a free demo: https://ow.ly/uO4450WXmiS *Snap Inc. internal data Q2 2024

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  • The NFL Season Opener was packed full of drama, injury, twists, and turns. 🏈 And that's not to forget Spitgate. It's was also a way for marketers to get their heads in the game, and discover how to monitor online buzz in real time. In our latest blog, we look at the conversations that happened around the game. And identify the signals that showed the stories trending upwards, and the fans getting engaged. https://ow.ly/TvZY50WVj7P

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