Challenge

Moon Holidays specialises in crafting personalised travel experiences for travellers from the Middle East exploring Thailand and Southeast Asia. Every itinerary is handcrafted by local Hebrew and Arabic-speaking experts who offer insider access to places and experiences that don't appear on typical tour maps. By speaking both the literal and figurative language of their audience, Moon Holidays has become Thailand's go-to travel agency for tourists from the Middle East.

In 2023, Moon Holidays began looking for a more flexible and scalable payment partner to support its expansion across Southeast Asia. Booking costs range from 6,000 to 20,000 Israeli shekels ($1,700 to $5,700) and must be collected before travellers arrive. Moon Holidays needed a payment experience that would help customers overcome hesitancy around paying a large sum to a company they hadn't encountered before. Moon Holidays' analytics indicated that most customers do their planning on their computer but tend to pay from their phone. That meant the company needed a