Pricing trends: How to price like today's fastest-growing companies

Our survey of more than 2,000 business leaders reveals how top companies stay nimble with pricing: by combining subscription and usage-based models, running frequent pricing experiments and using AI to match prices to customer outcomes. Get the data-backed strategies market leaders use to maintain their competitive edge and learn how to apply them to your pricing strategy.

Five pricing trends from the fastest-growing companies

10-minute read
22 pages

Monetisation strategies

Why pricing agility defines today's most successful companies

Price with agility and stay ahead of the competition by implementing five strategies used by today's fastest-growing companies.
  • Adopt hybrid models: Combine predictable revenue from subscriptions with flexible, usage-based fees.
  • Experiment frequently: Treat pricing as a constant experiment to optimise revenue, not a one-time, static decision.
  • Align pricing with customer outcomes: Close the "value gap" by defining usage-based pricing based on what your customers achieve.
  • Price AI products confidently: Monetise complex new products, such as AI agents, by using sophisticated models.
  • Use AI-powered tools: Automate and dynamically adapt pricing, personalise offers and accelerate your experimentation.