Papers by Roberta R Mandelli
Os projetos de identidade dos consumidores tem relacao com a influencia do mercado, uma vez que e... more Os projetos de identidade dos consumidores tem relacao com a influencia do mercado, uma vez que estes produzem certas categorias nas quais os consumidores podem optar por se enquadrar. O presente artigo tem como objetivo analisar a construcao de identidade de genero em criancas na idade pre-escolar e tracar diretrizes projetuais para o desenvolvimento de brinquedos, uma vez que e no ato de brincar que as criancas constroem sua identidade. O metodo consistiu na realizacao de entrevistas com seis maes a fim de identificar as crencas das mesmas em relacao ao genero dos filhos e habitos de consumo de brinquedos. Aplicando analise de conteudo desses dados, pode-se identificar relacoes entre as crencas das maes e o consumo de brinquedos.
Design for wellbeing in hospital routines for paediatric cancer treatment
The Design Journal
DRS2018: Catalyst, 2018
A thinking style refers to a person's preferred way to process and react to different situations.... more A thinking style refers to a person's preferred way to process and react to different situations. Since they have an impact on performance and should be viewed as fluid, some environments may benefit from specific thinking styles to optimize results and the use of resources. In this paper we present a study indicating which thinking style professionals with different backgrounds (engineers, designers, and architects) favour when designing a product. For that, we used the Concept Design Thinking Style Inventory (CD-TSI). Results showed that engineers favour the conditional thinking style (accepting opinions from others without questioning them), designers prefer the exploring style (seeking for options and differentiation), while both designers and architects lean towards the creative style (thinking in parts to get to the whole concept). Contributions in this study are threefold. First, we associate thinking styles to groups of professionals. Second, we discuss them in relation to decision-making processes (rationality and intuition). Third, we associate them to product design stages.
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Papers by Roberta R Mandelli