Becoming a parent is one of life’s biggest milestones. Alongside all the excitement comes a whole new set of responsibilities, including thinking about how to protect you family’s future. But with so much to think about, putting financial protection in place can often slip down the list.
In fact, our latest research found:
- 38% of parents with children under four don’t have life insurance
- 34% worry their family would struggle financially if they unexpectedly died
- 30% say cost has put them off taking out cover
So, today we’re helping change that. We’re proud to announce we’re launching Free Parent Life Cover, in partnership with Aviva.
Providing £15,000 of free life cover for each child under four for 12 months, it’s designed to remove some of the biggest barriers to getting started. With no cost, no bank details and no medical questionnaire, it gives families a simple way to take their first step towards thinking about their longer-term protection needs.
By making protection simpler and more accessible, we’re helping more families build financial resilience, so they can spend less time worrying about the future, and more time making memories with their growing family.
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