B2B Marketing

The best marketing today doesn't just build brands. It drives growth. It changes the game. Judging for the 2026 B2B Marketing Awards starts today and I'm honored to be serving as a judge once again this year - alongside some familiar faces, and some new. I can't wait to dig into this year's entries; the strategies behind the work, the trade-offs made, the focused actions grounded in insights. And most importantly, what actually changed; for the customer; for the business; and for the teams behind the work. Every year I walk away inspired and humbled by our industry and the talent across the globe - I have a feeling that 2026's entries will not disappoint ! #B2BMarketingAwards #B2BMarketing #MarketingExcellence

I'm delighted to be returning to chair some of B2B Marketing's final awards judging panel sessions in September for the 6th year running. You might not be surprised to hear that I'll be chairing the #ABM and #Demandgen categories among others. It's always a fantastic day reviewing short-listed entries from the very best in #B2B and debating awards with some on the industry's most experienced marketers. Can't wait!

I’m excited to be joining the judging panel for this year’s B2B Marketing Awards. What I enjoy most about judging is getting to see the thinking, collaboration and hard work behind each campaign. The strongest entries are not always the ones with the largest budgets, but the ones that clearly understand their audience, approach a challenge differently and deliver meaningful, measurable impact. It is always inspiring to discover the people and stories behind the work, and I’m looking forward to learning from this year’s entries and celebrating the very best of B2B marketing. Best of luck to everyone entering #B2BMarketingAwards #B2BMarketing

We’re proud to share that Samsung Summit has earned Silver for Best Channel or Ecosystem Partner Program at the B2B Marketing US #ElevationAwards. 🏆 This recognition reflects our commitment to helping partners grow through engaging experiences, meaningful incentives and continuous learning. As part of the Ascend Partner Program, Samsung Summit has driven measurable impact, including: ✔️ 700+ codes issued annually with a 76% redemption rate ✔️ 93% increase in training completions from H2 2024 to 2025 ✔️ 19% increase in email open rates ✔️ Positive partner feedback that continues to shape and strengthen the program A huge thank you to B2B Marketing for this honor, and congratulations to everyone who helped make this possible—including Shannon Solheim, PMP, Beau Kidwell, Mireidys Garcia and our partners at Blueprint Partners. Here’s to continuing to empower our partner ecosystem and driving even greater success together.

If you haven't explored the Top B2B Marketing Agencies UK 2026 report yet, it's well worth a look. It continues to be a go-to resource for marketers looking to understand the UK's B2B agency landscape. For marketers reviewing agency partnerships, benchmarking the market or planning, it offers a comprehensive view of the UK's B2B agency landscape. The report includes: - Rankings of the UK's leading B2B marketing agencies. - Specialist rankings across key disciplines. - Client satisfaction, retention and new business performance data. - Analysis of the trends shaping the agency market. - Regional insights into the UK's B2B agency landscape. If you haven't downloaded it yet, it's a valuable resource for understanding where the market stands today and identifying the agencies best placed to support your objectives. Download your copy: https://okt.to/cLYFzi

I'm excited to be one of the judges for the B2B Marketing Awards 2026 - thanks to the B2B Marketing and Propolis teams for the invite. Looking forward to spending some time reviewing this year's entries - and learning from some of the best in our industry in the process. #B2BMarketingAwards

Once again I am in-seat for one of the most rewarding jobs out there - Chair Judge at this year's B2B Marketing Awards. I am far more excited than my face seems to suggest... Looking forward to seeing all the great work and working with the fellow judges and Chairs (Shane Redding, Robert Norum and Scott Stockwell) on deciding who gets the gold!

In this special episode of the #B2BMarketingPodcast and Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Andrea Clatworthy to ask a blunt question: have we hit peak martech? With 15,000+ vendors, low adoption, and only a fraction of functionality actually used, they dig into why marketers keep getting dazzled by shiny platforms, how to stop treating tech as a crutch for weak strategy, and why clicks, impressions, and other vanity metrics are quietly devaluing marketing in the boardroom. Andrea shares how Fujitsu has deliberately avoided the “mega ABM platform” route, instead using a lean spine of CRM, automation, intent data, and smart agency partnerships to get the outcomes without the bloated stack. They also explore how AI is amplifying both the promise and the problems of martech—from cheap, fractional tools creeping into teams to leaders overestimating cost savings and underestimating the adoption effort. Andrea warns that without a clear strategy, strong skills, and a shared view of what good looks like, AI and martech risk becoming expensive comfort blankets rather than genuine growth drivers especially when marketers are still rewarded for vanity metrics instead of meaningful business impact. Check out the full episode here: https://okt.to/EzVoJB

84% of B2B CEOs see marketing as a support function. The headline finding from our latest research is staggering. The bigger concern is the knock-on effect of that perception. When marketing isn’t seen as a commercial growth driver, it is brought into the conversation too late. It has less influence over strategy, less freedom to invest for the long term and more pressure to justify everything through immediate leads. It becomes a cycle, a way of working that is very hard to break. It's bad for marketers. But more importantly, it's bad for businesses. Marketing is how organisations understand markets, create demand, build trust and strengthen future revenue. Underestimate that contribution and you risk cutting the very capabilities needed to sustain growth. The challenge now is not just for marketers to prove their value more clearly. CEOs also need to become better at recognising where growth really begins. Great to see WARC pick up the report and extend the conversation https://lnkd.in/eqB4hTkv if you are serious about proving marketing's commercial impact, the full report is well worth a read https://lnkd.in/ePVRWUK6 B2B Marketing #B2BMarketing #B2B Propolis