Capture Communications

We’ve officially turned our favourite frozen snack into a fashion statement, just in time for the heatwave…. With HFSS not going anywhere, we had to get creative when brainstorming how to make a splash for Trü Frü UK this summer to drive awareness and cultural relevance at a key time for the brand. Enter Capture’s first foray into fashion with 'The Strawberry Edit' - a limited edition collaboration between Trü Frü and luxury swimwear brand Paolita. Inspired by the iconic chocolate-covered strawberries, the partnership reimagined  Paolita's signature silhouette through the lens of one of Trü Frü's bestselling products. From working with the inspiring design team on the swimwear, to stacking a wall of freezers at our local grocer for the shoot, this is certainly a summer highlight for the Capture team. You can get your hands on a limited edition piece at our pop up with The Açaí Girls next Thursday! 🍓 Onto the next...Zoe Isaacs, RODEN

Culture gives people a reason to stop, community gives them a reason to stay. That's something we're constantly thinking about when working with Plenish. As a brand built around helping people create healthier everyday habits, for Plenish, community isn't something that gets switched on for a campaign but is an always-on mission. Every activation, partnership and piece of content is an opportunity to bring people together around shared rituals and routines. So when sandwiches became one of this year's biggest food trends, there was a clear opportunity to connect the launch of Plenish Fibre Shots with the everyday habits that sit at the heart of the brand. Cue Shots & Sarnies: one-day takeover, one-night VIP event and month-long partnership with My Favourite Sandwich, featuring a fibre-inspired limited-edition menu designed to educate people about the benefits of fibre and show how Fibre Shots can slot seamlessly into daily routines. The result? Hundreds of free fibre-fuelled sandwiches and Plenish Fibre Shots handed out, queues out the door, plenty of UGC and, most importantly, another opportunity to bring the growing Plenish community together in real life. Missed it? Don't worry. The limited-edition Plenish x My Favourite Sandwich menu is available throughout the month, and every sandwich comes with a free Plenish Fibre Shot. Alex Petrogiannis, Michelle Eve Jones, Sam Yates, Hollie Bunyan, Isabelle Hosking

Apparently the route to Britain’s heart still runs through the local butcher. For one day only, we turned Clapham Common into a proper old-school butcher’s shop for The Jolly Hog | B Corp, complete with aprons, sausage samples and the kind of queue usually reserved for Glastonbury toilets and Erewhon smoothies. Why? Because launching a Marmite and Colman’s sausage range online alone felt a bit… beige. And (we will keep shouting it from the rooftops here at Capture) because amid all the AI, algorithms and endless scrolling, people are hungry for things that feel real again. So instead of chasing attention solely online, we built something people could physically stumble across, smell before they saw, and text their mates about. Turns out nostalgia still works pretty hard. 800+ packs gone in a few hours, queues across the common, hundreds of newsletter sign-ups and coverage spanning METRO, Time Out and socials full of people debating whether Marmite belongs anywhere near a sausage. (For the record, absolutely yes) Huge shoutout to the brilliant team who brought The Jolly Hog Butchers to life. Alice Cottle, Christine Everett, Olivia Bennett, Esme Lewis, Olly Kohn, Max Kohn, Camille Leroy 

🚨 New client alert 🚨: Everybody’s favourite snack FOREST FEAST is in the house! The Forest Feast team came to us with two exciting briefs, and we’ve wasted no time bringing the first to life. Tasked with launching the brand’s new Matcha Glazed Almonds in collaboration with dream team PerfectTed, the focus was clear: drive awareness, trial and UGC in a way that cuts through. So we leaned into a trend that isn’t going anywhere, beauty + food. Alongside a drumbeat press office across consumer and trade to land key product information, we brought this to life with a consumer pop-up designed to turn that trend into something tangible, a la Hailey Bieber. And so, the “Forest Feast Matcha Manis” nail bar was born. A live DJ, matcha on tap, almond-shaped matcha glazed manicures inspired by the product itself, and plenty of Forest Feast to snack on, all designed to create something people wanted to share and come along to with their friends. And it’s safe to say… it landed. Queues formed an hour before doors even opened, we sold out of matcha and snacks (with emergency top-ups needed), and demand was so high the salon began receiving bookings for matcha glazed nails across its other London locations. The results speak for themselves - UGC was flying across socials, reaching 877,000 consumers across TikTok and Instagram, and coverage KPIs were exceeded. A brilliant (and very fun) way to kick off our work with Forest Feast, and proof that when you tap into viral trends that have proven track records, bold ideas really do pay off. Whose up for matcha glazed nails then? More to come with brief no. 2… Leona Mccaugherty Esmée Hall

For our latest campaign with Plenish, the number one objective was clear: drive UGC at scale. We know this doesn’t happen by accident, so instead of building something people would simply see and walk past, we created something memorable and culturally relevant that they wanted to step into and post about. The Plenish Ritual Room in Shoreditch was a sell out success resulting in over 4,000 samples handed out, queues out the door, a notable increase in the brand’s social following and hundreds of pieces of UGC and coverage - plus friends mentioning the activation at the pub which is essentially the ultimate sign of success 😏 We also had a number of consumers attend who had participated in previous Plenish events - real life community building! The multiple branded touch points went far beyond the product itself, ensuring every element was built with shareability in mind, giving both consumers and influencers a reason to capture, create, and post organically. From the moment consumers walked through the doors, the music was pumping and the energy was high, ensuring they weren’t just interacting with a brand, but they were experiencing it, and ultimately documenting it. We can’t wait for the next one this Spring… watch this space!  Alex Petrogiannis Michelle Eve Jones Hollie Bunyan Sam Yates Isabel Wittmann

Debate drives engagement. And engagement drives results. For our recent campaign with The Jolly Hog | B Corp, we tapped into a simple truth: Brits love a food debate 📢 ❌ By using regional data to spotlight how Brits really eat its bacon sandwiches, we gave the nation something to argue about - and they did. From condiment choices to cooking preferences, the conversation travelled fast 📰 The result? 20+ pieces of nationwide coverage including the Daily Mail, The Telegraph, Metro and more totalling a whopping reach of 286M. Plus far reaching social buzz with 9.6M OTS and plenty of comment sections popping off. 🚀 What made it work wasn’t just the data - it was the tension. Regional pride. Strong opinions. Low-stakes controversy. When a campaign gives people something to agree (or disagree) on, it naturally fuels sharing, commentary and pick-up. And from a media perspective, regional and age splits give journalists multiple angles to localise and personalise the story. A reminder that sometimes the most powerful hook isn’t shouting the loudest - it’s sparking the right debate. So, the real question is… which side of the bacon debate are you on? 🥓 Olivia Bennett Christine Everett Peter Tizard

We’re hiring! The Capture team is growing and we’re on the hunt for an Account Exec or Junior Account Exec to join our award-winning team. If you’re motivated by securing top tier earned media coverage, making influencer magic and thrive in an energetic environment then we want to hear from you! Want to work with some of the best brands in the FMCG and lifestyle space, including the likes of Joe & The Juice, Plenish, Everyman, Trü Frü and more? Then get in touch or tag someone brilliant. Please send your CV to hello@capturecomms.com

Creating standout activations in an HFSS world? It’s not about working around the rules, but about working smarter because of them. With the introduction of the new HFSS restrictions, many food and drink brands have had to rethink how they show up. Traditional product-led campaigns aren’t always possible, so our creativity needs to evolve. That’s exactly what we did with Trü Frü to celebrate Valentine’s Day 🍓🍫 The Trü Love Hotline was a culturally relevant activation built on Gen Z insight, supported by consumer research, and designed to surprise loved ones, one frozen sweet delivery at a time. In just one week the Capture team generated social buzz, secured 280+ pieces of national and regional coverage, and over 3,500 people messaged the hotline to surprise their Trü Love in time for Valentine’s Day. For us, HFSS doesn’t mean less impact, but encourages us to lean into insight-led ideas over product pushes, and tapping into cultural relevance at every opportunity to encourage community participation. We love partnering with ambitious brands who see regulation not as a barrier, but as a redirection to execute smarter and more culturally connected campaigns! Bring on the next one Zoe Isaacs!

We love working with ambitious brands and supporting their growth stories.  JOE & THE JUICE recently made waves across the UK with four store openings in the space of two months, from Manchester to Bath, Windsor to Cambridge. The Capture team drove noise and buzz through targeted pitching to local, regional, and trade media. 50+ pieces of coverage were achieved, including features in Manchester Evening News, Bath Chronicle, Cambridgeshire Live, The Manc and many more 🚀 Not to mention we launched their first ever Christmas sandwich in December, the Joe Ho Ho which was a huge hit, with the team securing national coverage including Daily Mail, HELLO! and Good Housekeeping. And we’re not done yet 👀 Stay tuned for even more exciting openings in 2026 as the brand continues to bring its signature JOE energy across the nation, coming to a store near you. Ben Sturley Emily Fulcher

More than ever, community-led experiences are a powerful growth tool for brands. They create real-world visibility, build trust and loyalty and signal cultural relevance, showing the brand is ‘tapped in’. This is something we have worked hard on in recent years with Plenish who now sets an example to other brands on how to build (and keep) community. Most recently we turned a rainy Friday January morning into a community activation, including a sea of Plenish pink and green umbrellas, the brand’s Chief Nutrition Officer and of course plenty of Oat M*lk!  The Wellness Walk hosted by Emily English brought the brand’s ‘step into wellness’ mantra to life. Emily and the Plenish team hosted a pre-walk coffee, shared simple, credible wellness tips throughout the walk and took the time to interact with everyone who had come out in the rain. The feedback and content that resulted proved that consumers want to interact with their favourite brands IRL, even in a downpour. We’re excited to be working on more community moments coming this Spring… Michelle Eve Jones Alex Petrogiannis Sam Yates Issy Hosking Hollie Bunyan