Are PALYs and PALE a meaningful tool to measure productivity losses in HTA? At this year’s HTAi 2026 Annual Meeting, our colleague Lea Wiedmann, PhD explored current discussions around measuring productivity losses, with a particular focus on methods to quantify productivity as an outcome instead of cost. Discover what PALYs and PALE are, how they are calculated, how they can help us understand disease burden, and the challenges to their use in HTA. Read the full article: https://lnkd.in/eUCWU56n #HTAi2026 #HTA #HEOR #HealthEconomics #ValueandAccess #Conference #PostConferenceHighlights
Costello Medical
Business Consulting and Services
Cambridge, UK 76,496 followers
Award-winning, independent and employee-owned global medical comms and HEOR agency | B Corp™ | 2-Star Best Companies
About us
Costello Medical is now proudly employee-owned! Costello Medical is an award-winning, independent, and now employee-owned global healthcare agency specialising in Medical Communications, Health Economics and Outcomes Research (HEOR), Evidence Development, and Market Access. Our mission is to be a community of the very best people building trusted partnerships across the healthcare sector by delivering an exceptional service. We are proud to have been recognised through a number of awards and accreditations that reflect our international growth and our commitment to people, quality and responsible business. We are proud to have achieved a 2-star accreditation with Best Companies™, and were certified as a B Corporation™ in 2022, demonstrating our commitment to meeting the highest standards of verified social and environmental performance. In 2025, we were honoured to receive the prestigious King's Award for Enterprise in International Trade and the Agency of the Year Award at the PMi Awards. We provide scientific support in the analysis, interpretation, and communication of clinical and health economic data. Our capabilities include: - Evidence Development (Statistics, Literature Reviews, Real-World Evidence) - Value & Access (Health Economics, Market Access, Health Technology Assessment) - Medical Communications (Medical Affairs, Publications, Creative) - Health Policy & Public Affairs (Health Policy, Patient Engagement, Public Sector) We partner with leading pharmaceutical and MedTech companies across Europe, US, Canada, and Asia Pacific. We have extensive experience across all major therapeutic areas, alongside dedicated teams focused on Rare Diseases and MedTech (medical devices, diagnostics and digital health) bringing specialist expertise to these rapidly evolving fields. We also deliver extensive pro bono support to charities and non-profit organisations that share our commitment to improving global health.
- Website
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http://www.costellomedical.com
External link for Costello Medical
- Industry
- Business Consulting and Services
- Company size
- 501-1,000 employees
- Headquarters
- Cambridge, UK
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Medical Communications, Publications, Medical Affairs, Marketing Services, Creative Services, Evidence Development, Literature Reviews, Real-World Evidence, Statistics, Infectious Disease Modelling, Health Economics, Health Technology Assessment, Market Access, Health Policy, Gene Therapy, Patient Engagement, Rare Diseases, Medical Devices, Medical Diagnostics, and Digital Health
Locations
Employees at Costello Medical
Updates
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What does the future of patient engagement in medical communications look like? In our final episode, Lisa Yang, Head of Creative, and Emma Phillips, Patient Engagement and Centricity Lead, discuss current trends in the industry, with a particular focus on the impact of AI on patient trust. Discover how AI is reshaping patient engagement, and why maintaining trust and meaningful patient involvement will be critical to the future of medical communications. Watch the video below, and join the conversation: what innovation do you think will have the biggest impact on patient engagement over the next five years? #PatientEngagementPodcast #MedicalCommunicationsPodcast #CreativeMedComms
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We are pleased to share our 2025/26 Annual Impact Report, which reflects on the impact our work has had over the past year on our clients, employees, the community and the environment as well as the priorities shaping our work going forward. By sharing our Annual Impact Report, we aim to inspire other organisations to seek opportunities to enhance their social and environmental impact. Read the full report: https://lnkd.in/evqRXM8V For more information on our B Corp journey, contact Sophie Pearson. #MedComms #MarketAccess #HEOR #BCorp #ImpactReport #GivingBack
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Calling All Non-Profits Working in the Global Health Space! We are excited to launch our next call for projects and are welcoming applications from charities and non-profit organisations working to address global health challenges and improve health outcomes for underserved or marginalised communities worldwide. Our services will be offered free-of-charge to successful organisations. Applications close on Sunday 30th August at 23:59 BST. To learn more and apply for our support, visit: https://lnkd.in/epTNRVkQ #GlobalHealth #ProBono #GivingBack #NonProfit #Charity #Charities
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We’re proud to share an important milestone in Costello Medical’s journey: our transition to employee ownership. Our company is now owned by an Employee Ownership Trust (EOT) – a structure designed to safeguard our long-term future, protect the culture we’ve built, and ensure that Costello Medical continues to deliver exceptional work to our clients for generations to come. Hear from Sophie Costello, Founder and CEO, what the news means for clients and employees. Want to find out more? View further information on this change on our website: https://lnkd.in/e294MQ7M #EmployeeOwnership #EOT #LongTermThinking #CompanyCulture #ClientCommitment eoa
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At this year’s R for Health Technology Assessment 2026 conference, our colleague Alex Mclean explored some of the biggest trends shaping the industry. From Excel/R hybrid models delivering significant efficiency gain, to the growing role of AI in economic modelling, the conference sparked discussions around what the future of HEOR modelling could look like. Alex shares his reflections and key takeaways from the conference in our latest blog. Read the full article: https://lnkd.in/eiXcHUHb #HTA #HEOR #RforHTA #Conference #PostConferenceHighlights #ValueandAccess #AI
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How can real-world evidence help rare disease organisations strengthen research, inform decision making, and amplify patient voices? Our colleagues, Emma Phillips and Abigail Lampkin, will be joining ISPEP's upcoming Voice2Value webinar to discuss the opportunities, challenges, and practical applications of real-world evidence in the rare disease landscape. If you are an ISPEP member, register here: https://lnkd.in/ehnuQUfR #RealWorldEvidence #ISPEP #RareDiseases #Webinar
Join ISPEP's FREE Voice2Value Webinar: Unlocking Real-World Evidence for Rare Disease Organisations Real-world evidence (RWE) is playing an increasingly important role in advancing research, informing healthcare decisions, and amplifying the voices of rare disease communities. Join us on 8 July 2026 at 14:00 BST for an insightful Voice2Value webinar as our expert panel explores how real-world databases and evidence can support rare disease organisations in driving meaningful impact. 🎙 Speakers: Emma Phillips, Costello Medical Abigail Lampkin, Costello Medical Lindsay Randall, SLC6A1 Connect UK-AQ Emma Sutcliffe, ISPEP Together, they'll discuss the opportunities, challenges, and practical applications of real-world evidence in supporting patients, advocacy groups, researchers, and decision-makers. 📅 Date: 8 July 2026 🕑 Time: 14:00 BST 👉 Register now and be part of the conversation shaping the future of rare disease evidence generation. https://lnkd.in/ehnuQUfR #ISPEP #Voice2Value #RealWorldEvidence #RealWorldData #RareDiseases #PatientAdvocacy #HealthcareResearch #HEOR #HealthEconomics #EvidenceGeneration #CostelloMedical #SLC6A1ConnectUKAQ #ISPEPCommunity #V2VStudy
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How do our Creative and Patient Engagement teams ensure accessibility is at the core of our work? Understanding our audience’s needs is central to shaping both the content and design of medical communications, to make sure everyone has access to relevant medical information and research. In our penultimate podcast episode, Lisa Yang, Head of Creative, and Emma Phillips, Patient Engagement and Centricity Lead, discuss what this looks like in practice at Costello Medical. Check out the video below and stay tuned for our final episode, where we look ahead to the future of patient engagement! #PatientEngagementPodcast #MedicalCommunicationsPodcast #CreativeMedComms
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Costello Medical reposted this
Two weeks ago, my colleague, Liberty Goodman and I attended the Annual Ethos Charity Symposium 2026, titled “The future of medicines’ promotion: Are we brave enough to change?”. It was really heartening to see that medicines promotion is shifting from product-led messaging to purpose-led, trust-building approaches which prioritise patient safety and ethical values. Here are some of our key learnings from a healthcare communications perspective: 🎯 Promote with moral purpose, aiming to get the right medicine to the right patient, safely and ethically 🟰 Omissions can be as harmful as misinformation: balance, transparency, and completeness matter 🌐 Digital trust is evolving; regulation must match its pace with online information, and encourage responsible use of AI to support accuracy and counter misinformation 💬 Conversation over hyper-personalisation: quality clinician/HCP conversations > mass targeting 📈 Measure real-world impact: Value = Innovation × System Use; focus on outcomes, not just clicks 🛡 Embed safety into communication, and ensure post-launch surveillance and clear risk communication 🇬🇧 UK context: align with NICE/NHS/MHRA/ABPI; foster collaboration to improve access 🧭 Build compliance in from the start, rather than as an afterthought All in all, a day well spent! Many thanks to the event organisers (Ethos Pharmaceutical Ethics & Compliance), charity partner (Bucket List Wishes), sponsors, and to Costello Medical for the opportunity to attend! If you’re interested in hearing more about our Marketing services, please reach out to Charlotte Bright, our Creative Marketing Lead. #HealthcareComms #PharmaMarketing #PatientSafety #UKHealth #RWE #DigitalHealth #NICE #MHRA #ABPI #HealthcareInnovation
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How should your organisation be embedding creativity in your business practices in 2026? A couple of weeks ago, 5 members of our Creative and Innovation teams attended SXSW London 2026 to find out what some of the leading companies are doing across a range of industries. Across the team, we attended around 120 sessions, hearing a range of experts speak, sparking fresh perspectives in our team and allowing us to draw inspiration from a range of disciplines that we can apply to our own work. A few key takeaways jumped out to our team: - AI is devaluing the possession of knowledge, creativity is the new differentiator - Authenticity is a more effective strategy than chasing trending moments - Prioritise moments of human connection over digital impressions Applying these principles to the pharmaceutical industry could have long-term impact for businesses looking to stay ahead in this ever-evolving digital landscape. For a deeper dive into our insights, read the full article: https://lnkd.in/ekKQX3Ap #SXSWLondon #SXSW2026 #MedicalCommunications #MedComms #Innovation
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