Design Bridge and Partners

"Heritage becomes desirable again when a brand understands the difference between being remembered and being relevant. Memory gives you something to work with, but evolution gives people a reason to look again," Emma Follett, Global Co-Chief Creative Officer.   Emma Follett shares her thoughts with Creative Review on how M&S leveraged heritage to find that sweet spot between aspiration and accessibility. Because after all, mastering the art of strategic evolution is about driving culturally-led behaviour, not abandoning identity.   Delve into the full article here: https://lnkd.in/dXtXYp5N   #Branding #BrandStrategy #WPP

AI-referred visitors to your brand website convert 42% better than other traffic 💡   And that's because they arrive already decided. The consideration battle is no longer part of the equation.   Matt Boffey was joined by Donata Peksa, PhD (HSBC) and Hanna Katschker (OH-SO Digital) last week in our "Two Brain Brand Building" webinar. There, they explored how brands should evolve when AI is increasingly influencing how people discover, evaluate, and engage with them.   ICYMI, these were just a few of the key takeaways: 👉 75% of marketers say AI visibility matters, but 74% don’t have a systematic approach to measure it 👉 Over 44% of citations come from a website page’s first 30% – so always lead with the answer   To navigate an AI-driven landscape, brands needs to prime for people and prove for AI.   Unpack more here: https://lnkd.in/ecFXV2x2   #BrandStrategy #Branding #WPP #webinar

Let's dive into July's edition of Full Spectrum!   This month, unpack key takeaways from our Reporting Reimagined webinar, covering the real advantages of AI in corporate and sustainability disclosures (and pain points) and how to design reports that AI scrapers can actually read. We also explore expert tips from our Production team on transitioning to Workiva.   Ready to future-proof your next reporting cycle?   Then delve into our full analysis 👇 #CorporateReporting #ESGReporting #WPP

What makes a design "American"?   Ben Sherwood, Creative Partner, North America, was invited to share his thoughts with Fast Company on the designs that contribute to defining America. Delve into the full feature to find out which iconic design made his list 👇   More here: https://lnkd.in/g2ubKYRT   #Branding #BrandStrategy #WPP

We’re delighted to share some leadership changes across the APAC region, to drive regional brand growth in an agentic AI era within WPP’s brand and design collective.   Alexandra Cerruti will take the helm in Singapore as Executive Vice President, Southeast Asia, WPP Brand & Design, driving SE Asia’s commercial success and building high-performing, collaborative team cultures across the group.   Tasked with piloting the WPP brand and design collective’s new chapter in Hong Kong, Danley Stone has been named Managing Director, Hong Kong, WPP Brand & Design. Nikki Lin steps into the Managing Director, China, WPP Brand & Design role, having led the Design Bridge and Partners Shanghai studio since 2020.   And finally, responsible for expansion across the region is Benedict Gordon, who takes on the role of EVP Growth, APAC, WPP Brand & Design.    Jane Geraghty, CEO, WPP Brand & Design: ‘This team’s combined expertise, local market knowledge, and passion for brand transformation are exactly what our clients need to navigate rapidly evolving, yet very different, marketplaces from Greater China to India to Australia.’   Each of these appointments highlights the incredible talent of our people and we couldn’t be prouder. Delve into the full MARKETING-INTERACTIVE article here: https://lnkd.in/gYpGbUxF #WPP

Last week, Poppy Scoffings, designer and D&AD New Blood award winner from our London studio, took to the stage at Meta HQ - as part of the UK Government Creators Network conference.   There, she led the audience on an inspiring journey through the experiences that have shaped her creativity – from personal stories about her family, early school days and university years, to the people, moments and passions (from sketching to synchronised swimming) that continue to inspire her work today.   Congrats Poppy! We're so proud to see you share your story on such a prestigious stage ❤️ 📸: Eli Laurence #Design #CreativeTalent #WPP

"Wellness isn’t confined to a single industry anymore; it’s become the operating system of modern life," Pemphero Sarah Mwathunga, Senior Strategist, London.   Consumers aren’t simply buying supplements, skincare, or wearable tech anymore. They’re investing in a future version of themselves: one that can move further, think faster, feel stronger, and stay independent for longer. And that’s an ambition every category can contribute to.   Sarah Mwathunga shares her thoughts with Advertising Week on how brands can ensure they have the strongest brand systems - distinctive enough to be recognised, yet flexible enough to evolve across new channels, technologies and experiences.   Explore the full article here: https://lnkd.in/ehjCthvu #Branding #BrandStrategy #WPP

How can you ensure your brand is recalled by humans and retrieved by machines?   Join us tomorrow, Tuesday July 21st, 3pm BST/ 10am EDT, for our Two Brain Brand Building webinar. There, Matt Boffey, CSO, UK & Europe, Donata Peksa, PhD, Global Head of Brand Campaigns, HSBC, and Hanna Katschker, Senior Strategist and RAIDER.GEO Lead, OH-SO Digital, will uncover how brands should evolve when AI is increasingly influencing how people discover, evaluate, and engage with them.   Don't miss out. Sign up here 👉: https://lnkd.in/eU2NdADd   #BrandStrategy #Branding #WPP #webinar

Creativity was alive at this year's D&AD New Blood Awards as the industry came together to celebrate the fiercest new creative talent in design, advertising and beyond.    Winners spanned 29 countries, drawn from over 7000 entrants across 78 countries, with a total of 175 Pencils awarded on the night.   This year, our support of the Canestan brief produced the most awarded projects in the competition: Blood Stocks by Kirstine Vilsen and Jens Kühnel from Danmarks Medie- og Journalisthøjskole earned a White Pencil for creativity driving positive social impact, before going on to receive a rare Black Pencil - D&AD's highest honour and one of the toughest awards in the industry to win.   Our brief with Tuborg also awarded 4 Yellow Pencils, 2 Graphite and 5 Wood Pencils. Huge congrats to all of this year's winners - what an achievement.   Now it's your turn – if you're an agency or brand interested in joining the New Blood Awards brief line-up, get in touch with the Partnerships team at partnerships@dandad.org. Let's create more opportunities for emerging talent together.   Photography: Scott Little   #newblood26 #creativetalent #designagency #designinspiration

"This identity perfectly encapsulates what we stand for. It visualises the magic of human-centred creativity, helping creators find the perfect sound to elevate their work, while also showing how music can make a genuine difference in the world,” Jane Carter, President, Universal Production Music. Music takes on an immersive visual form through the new brand identity that our Hong Kong studio developed for Universal Production Music. Inspired by the four corners of the globe, four distinct worlds have been brought to life through atmosphere, energy and emotion. Shaped by music and evolved through generative design and 3D visualisation, the living design system allows for infinite creative possibilities 💡 Discover more here: https://lnkd.in/e8Rdd8Pd #Branding #Design #WPP