Drumsheds

A 90,000 sq ft warehouse. A full-size 3v3 football arena. 100 creators. That's what Müller and Myprotein recently built inside Drumsheds for The Mixer Cup, produced by Bigger Agency London, bringing together names like GK Barry, Chunkz and AngryGinge alongside the wider football creator community. Drumsheds isn't a music venue that happens to host other things. It's a blank canvas that becomes whatever an event needs it to be, a pitch, a stage, an arena, a set. If you can picture it, we can build it. https://lnkd.in/erriC7ES

The most successful event spaces are those that can be reimagined for every brief. For World Fitness Project, Room X was transformed from industrial warehouse space into a purpose-built arena environment. The introduction of tiered seating redefined the space for live competition, creating clear sightlines across the competition floor and a dedicated spectator experience. This transformation highlighted how Drumsheds can be configured to support entirely different event formats, adapting to the specific requirements of each brief.

HOKA recently chose Drumsheds for the launch of their newest trainer, proof the space works for activations both big and small. 30 guests, an immersive activation across Room X and backstage, and treadmills set up for hands-on testing throughout the night. Branding throughout, and the space flexed to match the energy of the launch. Another reminder that Drumsheds isn't just a music venue. It's a blank canvas for brands who want to do something different. https://lnkd.in/edN2pZUM

Müller and Myprotein brought The Mixer Cup to Drumsheds earlier this month, transforming the venue into a custom-built 3v3 football arena for a creator-led brand activation. Produced by Bigger Agency London, the event brought together 100 content creators and influencers, including GK Barry, Chunkz, AngryGinge and more alongside members of the wider football creator community. From the branded pitch and large-scale hanging banners to the competitive format itself, the event demonstrated how the space can be reimagined for high-impact brand experiences designed to generate both live engagement and content.

The World Fitness Project was created to help shape the future of competitive fitness, bringing a tour-based format to a sport that continues to grow on a global scale. Founded with the ambition of creating a professional platform for athletes, the series brings together elite competition, community participation and brand experience within a single event. Drumsheds was chosen to host the first stop of the global tour, providing the space for these elements to come together and creating an environment that extended beyond competition alone. To explore how Drumsheds can support your next event, click the link below. https://lnkd.in/ezRMCNEf

Ahead of World Fitness Project's first tour stop, our Head of Sales & Events, Daisy-Mae Robb, takes a look behind the build as the event transforms five distinct spaces across Drumsheds. From the competition space in Room X to partner activations and hospitality across The Stores and Upper Yard, the event demonstrates how multiple environments can come together within one connected footprint. To discuss your next event at Drumsheds, click the link in our bio to arrange a site visit.

Drumsheds recently hosted the first tour stop of World Fitness Project, activating multiple spaces across the venue to support the global fitness event. Room X became the primary arena space, while The Stores and Upper Yard were reconfigured for vendor activations, partner experiences and street food offerings - creating a programme that moved fluidly across the site, allowing audiences, athletes and partners to transition naturally between competition and brand environments throughout the event. With integrated production infrastructure and the ability to configure multiple spaces simultaneously, Drumsheds is designed to support large-scale live environments.

Drumsheds isn't just a music venue. It's a blank canvas with the bones to become whatever the brief demands. Conferences, awards, brand activations - the space shifts, the infrastructure delivers, and the result speaks for itself. If your event needs scale and substance, this is where it belongs. https://lnkd.in/eeZk6eDy

Lighting transforms a space before a single guest arrives. At Drumsheds, it's not an afterthought - it's a creative tool. One that shifts mood, defines moments and turns a large-scale environment into something that feels intentional down to the last detail.