EMERGE

We are looking for freelance support this Summer for two big projects in the Consumer space. If you have big brand campaign, talent and event experience - please get in touch! SAM/AD level preferable. mel@emergelimited.com cesca@emergelimited.com 🚀

SURI Canyon Sunrise, inbound, March 5th 🧡

From London lunches, to New York lines around the block. Farmer J has officially launched into New York, marking the next phase of an already huge growth journey - and we are proud to be working alongside them in their biggest year yet. Cracking America is no mean feat. What works in London doesn’t automatically translate in NYC. Different pace, expectations, and food trends. The brands that win, understand community - something Farmer J has continuously done. Through our launch of multiple UK sites, like evening launch parties, and our iconic Morning Rave, and infamous Black Card loyalty programme, our work with Farmer J proves growth is built on people, not just product. As Farmer J lands stateside, there’s more to come in our hometown too, with multiple new UK sites opening this year, continuing to up the lunch game in London. We know PR to scale brands to reach global - reach out to us at hello@emergelimited.com if you’re ready for your brand to grow. #EMERGE #PRAgency #FarmerJ #BrandScaling

GEO in PR is already shaping up to be the buzzword of 2026. But beyond the acronym, the real question is: how many brands are able to create tangible impact, and actually measure it? 🧐 With AI slowly becoming our default search engine - with 37% of consumers reaching for Chat GPT over Google - discoverability is changing. Acting as a new layer for search, recommendations, and decision-making, AI tools are influencing which brands are trusted. Emily M Austen recent Instagram post summed it up, and it landed for a reason. Visibility is no longer just about the volume of coverage; it is about clarity, credibility, and context. Content that succeeds is useful and easy to interpret, over keyword-filled and overproduced jargon. So what does this mean for brands in 2026? PR can no longer fixate on reach alone. It needs to think about how narratives are created, where authority reigns, and how often a brand shows up as the answer to a question, rather than blend in with the noise. GEO pushes us to consider not just who we are speaking to, but how machines are reading, learning, and relaying stories too. We are still at the beginning of the curve, but with the understanding that brands that win won’t be the loudest, but the most agile at the beginning. Winning brands will be tuned into behaviour shifts, testing new content, and willing to adapt before the GEO 101 guide is fully written. We are working with our clients on how their brands show up effectively in GEO, if you want our help: hello@emergelimited.com #EMERGE #PRAgency #GEO #BrandVisibility #2026Trends https://lnkd.in/exvcYGj4

January always brings a reset mindset, with slower mornings less plans - this year, wellness was the main brief. To kick off 2026, we’ve been leaning into experiences in line with new habit setting. Opening the newest luxury Third Space location; The Whiteley, we invited press and influencers in the fitness industry to Pilates and wellness sessions. Creating room for movement, energy, networking beyond the inbox and time to unwind in the new incredible facilities. Over in West London, we celebrated ROKA London’s launch of the new baby bag, by inviting mums to a safe space to leave their little ones to be looked after, whilst they enjoy some well-earned time for themselves. Two different events, two different audiences, both successful. Masses of organic social coverage, and a new engaged community. Proof that showing up intentionally as a brand, and meeting your audience where their current mindset is, helps create loyal connections. 'Wellness' has been a buzzword for every brand for the last five years, but it holds different meanings for different community groups. Finding out what it means for your audience is step one, creating something impactful that resonates with them is step two. 💪 🧘 #EMERGE #PRagency #ThirdSpace #ROKALondon #wellness #pilatesevents

With the launch of the John Lewis ad, Christmas might have just popped up on your radar, but for EMERGE, the festive season began back in July. From gift guide pitching to shoots and long-lead features, the best holiday coverage doesn’t happen overnight. It’s the result of early planning, smart positioning, and consistent storytelling that keeps your brand front of mind when shoppers start searching. We have actively maximised coverage, and in turn, sales of our clients products by using smart PR tactics:  🎄Leveraging a mix of media - gift guides, trend round-ups, expert commentary, online, broadcast, print, there are so many ways to show up. 🎄Thinking about titles - targeting media that our clients customers actually read, not just the big names  🎄Staying agile - Whilst pre-planning long-lead coverage is key, remaining reactive to trends and hijacking the media is essential The earlier the prep, the stronger the results, because by the time the John Lewis ad drops, the best PR groundwork is already done. Keep an eye out on our channels to see the coverage, campaigns and events we've got lined up for the festive season... 🎅 IG - https://lnkd.in/eRiTbeeC TikTok - https://lnkd.in/etXmQDGW #EMERGE #PR #ChristmasPR

Last month, our team launched SURI 2.0 – the next evolution of the award-winning sustainable electric toothbrush. From lifestyle features to tech deep-dives, EMERGE secured SURI’s latest innovation coverage across top-tier media and audiences alike. Featuring an exclusive in British Vogue, The Financial Times, The Guardian and more, we are proud to help SURI continue shaping the future of sustainable oral care and to see our media strategy generate such strong engagement and impact. Here are just a few of our hottest pieces of coverage: https://lnkd.in/e9ncgNH3 https://lnkd.in/et5kxcmx https://lnkd.in/e4c7BeGt #EMERGE #SURI #PRLaunch #Sustainability #Innovation #MediaCoverage

Another piece of huge news from EMERGE HQ. We are proud to announce we have been appointed as the UK Communications Agency for ALOHAS. The Barcelona-based footwear brand everyone’s talking about has exciting plans for the UK, and we’re honoured to be chosen as their partner to support their official market launch. EMERGE will lead all Brand PR & Communications efforts, from events and campaigns to strategic partnerships. Stay tuned 👀 #PRbutbetter #EMERGEClient

We are proud to announce EMERGE has been appointed agency partner for Dyson GB & Ireland! EMERGE is working on a series of projects across Beauty, Floorcare and Environment, stay tuned for us to fill your phone screens + inboxes with all things Dyson very soon. #prbutbetter #emergeclient #newclientalert