Influencer

Real-time marketing sounds great in a strategy deck, but here's what it actually looks like IRL at the World Cup ⚽ 🎉 In partnership with the Saudi Tourism Authority | الهيئة السعودية للسياحة, Influencer turned the tournament's 3-minute hydration break into a live Instagram giveaway - creators asked their audiences to tag who they'd bring to Saudi, and if they got picked live, they had exactly 3 minutes to reply before the prize moved to someone else. We ran the campaign twice - at the semi-finals for a trip to The Red Sea EDITION in partnership with Red Sea Global, and at the Final for a trip to Aquarabia Qiddiya City in partnership with Qiddiya City | مدينة القدية. What was the result? 3M+ views, 3,000+ entries, and a winning reply that landed in 8 seconds - all built on a moment every football fan already understood, no explanation needed. The proof is in the content: creators got the audience in the door, and the urgency did the rest. Special thanks to Omar Biyari - عمر بياري for this great initiative ✨ 🚀 Full story via Campaign Middle East - linked down below👇 #worldcup2026 #creatoreconomy

The World Cup Final wasn't just a game - it was one of the biggest cultural moments of the year and we are proud to have been a part of it 🎉 ⚽ This past weekend, we attended the final game with YouTube and partnered with American Airlines to host the official watch party on the iconic Edge rooftop in NYC 🏙️📱 It's moments and events like these where we are reminded why creator partnerships work and the power they have to turn a single event into different streams of content that reaches thousands of audiences across the world. Never stop posting! You never know where it will take you✨ ✈️ #creatoreconomy #influencermarketing #worldcup2026 #partnerships

5 things worth the money… brand edition📱💰 You've probably seen the "5 things worth the money" trend everywhere - creators sharing the skincare, travel, and home buys they believe are worth every penny. Here's our take on it, from a brand's perspective👇 1️⃣ Long-term partnerships -> build deeper trust with communities and audiences than a one-off post ever could 2️⃣ Micro-creators -> drive bigger engagement and closer connection to audiences with a smaller following 3️⃣ Content series -> build community and keeps audiences coming back for more 4️⃣ Community-first launches -> build hype and momentum before the big moment of reveal 5️⃣ Affiliate programs-> full-funnel strategies that work with platform integrations It's not about spending more, it's about being more strategic and putting energy into what matters now 🚀 Share with us what you think is worth a brand's budget in 2026 down below! #creatoreconomy #influencermarketing #brandstrategy #marketing2026 #trends

Nobody scrolls past something that feels real… The most overly produced and curated pieces of content are often the ones that get skipped the fastest. Why? 🤔 Because they don't feel real. In an oversaturated world, consumers crave the one thing that brings us together 👉 connection. And connection is built through emotion, honesty, and most importantly, relatability. Audiences don't want to be marketed at. They want to be part of something that feels human. And the brands that show up as humans are the ones people actually remember ✨ What's one thing that makes a piece of content feel real to you? Share with us in the comments below 👇 #creatoreconomy #contentcreation #brandstrategy #influencermarketing #authenticity

What actually makes a piece of content convert? 🤔 It's not the product, the aesthetic, or the algorithm... it's the TRUST within the creator. Creators know their audiences more than anyone. The relationship and community they build through their own voice are the key drivers to creating something meaningful. Emily Lauren Newton unpacks it all with lifestyle creator @Isabellapmayer while making some matcha! PerfectTed 🍵 ✨ What's one thing that makes you trust a creator's recommendation? Share with us in the comments below👇 #creatormarketing #creatoreconomy #socialcommerce

What does it take to actually win on TikTok Shop? 🤳 The brands everyone is talking about aren't just posting content and relying on creator partnerships - they're dominating the feed and driving demand with full-funnel strategies that target every step of the consumer journey. Today, 54% of consumers say creators influence their purchase decisions and creator-led ecosystems can contribute up to 28% of total company revenue. The opportunity is HUGE and the brands that are crushing it are the ones leaning in 🚀 Brands that are dominating the platform: ✨ mixsoon (Parket Inc.) ✨ Free Soul ✨ Medicube 🎙️ Emily Eldridge #creatoreconomy #brandstrategy #socialcommerce #tiktokshop

Yesterday, Abigail Fisher, Charlie Stott, and Tierney Cowap attended Hello Partner’s Global Influencer Marketing Awards nominee brunch celebrating 4 nominations this year! 🏆 Best Cultural Moment / Entertainment Activation - Spotify VIP Programme Best Travel, Services or Finance Campaign - Book of Monzo Global Influencer Marketing Agency of the Year Rising Star - Abigail Fisher Thank you, Hello Partner, for a great morning and a massive congratulations to everyone behind these campaigns. We’re proud of our team and their accomplishments Fingers crossed for the win! 🤞

Creators are no longer supporting growth - they ARE the growth ENGINE🔥 A few weeks ago, we hit the ground in Soho for a 2-day pop-up where we brought together brands, creators and industry leaders to bring social commerce to life. This event wasn't just a moment, it was a signal to the power of creators and where the industry is headed. Creator-led content now influences more than half of consumers' purchase decisions and their power now goes beyond traditional brand partnerships. The space and platforms have evolved, and the brands investing in full-funnel strategies are the ones who won't just make a mark, but sustain long-term growth and momentum. We didn't produce this event to explain what social commerce is. We brought the feed to life to uncover the honest truths, the operational realities, and the decisions brands actually need to make to get started 🛍️ ✨ But the moment doesn't stop here - our Shop Social report is live and ready to download, with all the insights right at your fingertips✨ (link in the comments below🔗) Thank you to everyone who was part of it!🚀 #socialcommerce #brandmarketing #creatoreconomy #marketinginsights

This is where the creator economy summers ☀️ Last week, Influencer brought the Croisette to life hosting brand leaders, creators, platform partners, and indust