Lucky Saint | B Corp™

𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗡𝗔𝗠𝗘𝗗 𝗧𝗛𝗘 #𝟭 𝗔𝗟𝗖𝗢𝗛𝗢𝗟-𝗙𝗥𝗘𝗘 𝗕𝗘𝗘𝗥 𝗜𝗡 𝗧𝗛𝗘 𝗨𝗞 🍺 We are thrilled to share that our Lucky Saint Unfiltered Lager is the highest-ranked alcohol-free beer in the country with We Are Beer Top 50 UK Beers. Voted for by beer lovers and backed by a panel of industry experts, the awards celebrate the very best beers being brewed across Britain today. A huge thank you to everyone who voted for us, and continues to support our mission of changing the way the world drinks.

𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗔𝗧 𝗟𝗢𝗡𝗗𝗢𝗡 𝗖𝗥𝗔𝗙𝗧 𝗕𝗘𝗘𝗥 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟 🍻 Last weekend, we took the Lucky Saint Pub Garden to London Craft Beer Festival. With more than 20,000 beer lovers through the gates, there couldn't have been a better place to show that great alcohol-free beer belongs alongside the very best of craft beer. As 45% of UK adults have now tried "zebra striping" by alternating between alcoholic and alcohol-free drinks, festivals like this show why having more choice matters. 🍺 We poured over 5,000 beers across the weekend, from our Unfiltered Lager on draught to our new Lime & Sea Salt Lager, plus electrolytes. 💬 We had thousands of conversations with everyone from long-time Lucky Saint drinkers to craft beer fans trying us for the first time. 🎶 Alongside the pints, festival goers enjoyed live music, garden games and competitions, with 250+ people taking home Lucky Saint hats, T-shirts, goodie bags and more. A big thank you to Greg Wells and the team at We Are Beer for putting on such a great event.

One of the things I love most about working at Lucky Saint | B Corp™ is that we’re never content with following the category, we want to help shape where alcohol-free goes next. Back in April we launched Lucky Saint Lime & Sea Salt Electrolyte Lager, blending alcohol-free beer with functional hydration. It was a bold idea that challenged what people expect from the category and, if I’m honest, we weren’t quite prepared for just how well it would be received. Demand exceeded all expectations, leading to some frustrating out of stocks. Thankfully, it’s back in stock very shortly. I’m thrilled that the launch has been shortlisted for a Marketing Week Brand Innovation Award. I particularly love this award because it celebrates marketing innovation in its broadest sense, not just brilliant communications, but the thinking behind creating something new. Whether we win or not, being shortlisted feels like recognition that taking thoughtful risks is worthwhile. Thank you Russell Parsons and all the judges for shortlisting us! A huge thank you and congratulations to everyone who made this happen from marketing, innovation and insights to supply chain, operations, and sales. Now, fingers crossed for awards night! 🍻

Alcohol-free beer hits record highs this summer. With more people choosing it as part of how they drink and socialise today.

𝗟𝘂𝗰𝗸𝘆 𝗦𝗮𝗶𝗻𝘁 𝗼𝗻 𝗕𝗕𝗖 𝗕𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁: 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗭𝗲𝗯𝗿𝗮 𝗦𝘁𝗿𝗶𝗽𝗶𝗻𝗴 This week, our very own Nate joined BBC Breakfast to discuss the continued growth of alcohol-free beer and what we're seeing first-hand at Lucky Saint. Some of the latest insights shared include: 🦓 45% of UK adults have now tried zebra striping ⚽ 50% say having an alcohol-free beer makes it easier to stay up late to watch the football. 🍺 More people are choosing alcohol-free without missing out on the pub, live sport or time with friends. At Lucky Saint, we've always believed that the future of socialising is about giving people more choice, and it's great to see people embracing alcohol-free in different ways. A big thank you to BBC Breakfast for having Nate on to discuss one of the biggest shifts in UK drinking culture. BBC News BBC

This summer, we have partnered with the Licensed Trade Charity on their JOGLE pub run where they will be making their way from John O'Groats to Land's End, via some of the best pubs in the UK. The LTC JOGLE Pub Run Challenge is now live on Strava and from the 13th July and the 11th August, you can take part wherever you are. The Licensed Trade Charity (LTC) is a UK based organisation dedicated to helping current and former workers in the licensed hospitality sector (such as pubs, bars, and breweries) who are facing financial hardship, mental health struggles, or personal crises. As the proud headline supporters of the campaign, we are helping champion the important role pubs play in community, connection and wellbeing, while raising vital funds for the Licensed Trade Charity. So whether that's walk, run or jog, log your miles on the Strava challenge, and help support an incredible cause that champions the people across hospitality. Join the challenge through their Strava and find out more below. 👇 Sign up via the Strava Club challenge: https://lnkd.in/eCnyHYS2 or visit their website for more details: https://bit.ly/4bpN6FY. #LTCJOGLEPubRun #Strava #Community

𝟰𝟱% 𝗼𝗳 𝗨𝗞 𝗮𝗱𝘂𝗹𝘁𝘀 𝗵𝗮𝘃𝗲 𝘁𝗿𝗶𝗲𝗱 '𝗭𝗲𝗯𝗿𝗮 𝗦𝘁𝗿𝗶𝗽𝗶𝗻𝗴' For anyone unfamiliar with the term, zebra striping is the practice of alternating between alcohol free and alcoholic drinks during the same occasion. It's a drinking trend that has jumped from 34% in 2025 to 45% in 2026. It's at the highest level KAM has recorded, and highlights just how quickly drinking habits are evolving to match what people want from their social occasions. The 2026 Low+No Report has been developed by KAM Insight a leading industry voice of the UK hospitality industry, who have looked at data on the low and no category. The latest findings shows alcohol-free is reshaping how we are socialising: 🦓 45% have tried Zebra Striping, up from 34% in 2025. 🍺 33% of pub visits now don't involve alcohol, up from 25% in 2021. 🤫 4 in 10 people have ordered an alcohol-free drink without letting their group know. 🌅 47% say the next day influences their drink choices. At Lucky Saint, we're seeing this shift play out every day. As more consumers look to balance their alcohol consumption with remaining social, having great tasting alcohol-free options available has never been more important. What tactics do you use when you're choosing to drink less? ⬇️ Katy Moses CBII Katie Jenkins Charlotte Varney Jo Lynch Gemma Pym To access the full report, click here https://lnkd.in/eGZ9iYc9

Cycling to the pub to watch the England Games? 🍋🟩⚽ We’re proud to partner with Lime on their Promise Codes campaign, encouraging riders to choose Lucky Saint when in the pub and cycling home this World Cup. Enter the code ‘I promise to only cycle after beers if thy beer is lucky saint’ and get a free ride with Lime Cheers to that 💚

𝗦𝗨𝗠𝗠𝗘𝗥 𝗧𝗘𝗔𝗠 𝗗𝗔𝗬 Yesterday, the Lucky Saint | B Corp™ team came together for our Summer Team Day, a chance to celebrate our progress, reflect on our vision, and spend some well earned time together. It was the perfect opportunity to look back on everything we've achieved so far this year and bring colleagues together from all across the UK in one room. We started with a pub quiz at The Lucky Saint, and also celebrated our Saints of the Month, with Courtney Cooke recognised for April and Izzy Rees for May. Alongside reflecting on the year so far, the day was all about connection and a bit of friendly competition. With a couple games of pétanque at Boulebar in Waterloo, and a chance for everyone to relax, have fun, and strengthen the relationships that make our team so special. A huge thank you to The Windmill Pub, in Lambeth for hosting us, and to Botivo Drinks | B corp 💛 MOTH Drinks - B Corp™ Dusty's Signature Brew Beak Brewery PROPERCORN BOL Foods, and Peyton & Byrne Ltd, for keeping us fuelled with fantastic food and refreshments throughout the day. Special thanks also to our Culture Club and everyone involved in organising and coordinating the day. What a day. Cheers, The Lucky Saint Team 🍻