Paddle helps digital product companies operate and grow, automatically. As the complete Merchant of Record, Paddle takes on the legal and operational complexity of global selling across payments, tax and regulatory compliance, fraud prevention, billing management, and buyer support, through a single unified platform. Beyond enabling businesses to sell globally, Paddle continuously improves how revenue performs across the entire monetization journey. By combining intelligent technology with deep operational expertise, Paddle helps companies optimize pricing, checkout, subscriptions, renewals, and retention to increase revenue, reduce cost, and manage risk as they scale. More than 10,000 digital product companies, including Codeway, Fortinet, GeoGuessr, HubX, MacPaw, n8n, and Runna, use Paddle to grow globally without carrying global complexity. Backed by KKR, FTV Capital, Kindred, Notion Capital, and 83North, Paddle is building the system behind the next generation of global digital businesses. You obsess. We handle the rest.
External link for Paddle
From checkout to global sales tax compliance, companies around the world use Paddle to simplify their payment stack. As a merchant of record, we take away the pain of payments fragmentation in a unique way: - Build and maintain relationships with payment providers - Take on liability for charging and remiting sales taxes, globally - Take on liability for all fraud that takes place on our platform - Reconcile your revenue data across billing and payment methods - Handle all billing-related support queries for you - Reduce churn by recovering failed payments www.paddle.com/pricing
Judd House
18-29 Mora Street
London, England EC1V 8BT, GB
Paddle reposted this
If you're in London on the 6th of August, and are helping scale a consumer/prosumer digital product company, come join our Padel with Paddle tournament 🏅 We're hosting some of Londons fastest growing companies for fun, rallies, drinks, food and networking. We've previously had folks from Fyxer, Lovable, and Praktika.ai turn up. You can request an invite here: https://luma.com/qfzxft54 Hopefully see you on the court 🎾
Paddle reposted this
Looking to boost app profits? It’s time to think bigger than standard app stores. 🚀 Expanding your monetization strategy to the web is a smart growth move, but it comes with a hidden wave of complexity. From handling chargebacks and refunds to navigating global sales tax compliance and local payment methods, the backend friction can quickly derail your momentum. That is why we are happy to feature Paddle as an official sponsor at Business of Apps New York. ✨ 👏 Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a merchant of record for our customers, taking away 100% of the pain of payments fragmentation. It’s faster, safer, simpler, and much better. 👉 Get your tickets for Business of Apps New York today and visit the Paddle booth to learn how to supercharge web growth strategies. #BOANYC #appgrowth #appmarketing #paddle #supercharging
You've heard of product-led growth, but what about signal-led growth? Signal engineering or designing isn't new, it's been around for years in verticals like gaming. But only recently has it found a name, partly thanks to people like Thomas Petit teaching the market (and clients) how to get more out of ad platforms like Meta. Paid media today is really just three levers: budget, creative, and what you optimize towards. The first two get obsessed over, but businesses tend to gloss over the third. Ad platforms like Meta learn exactly what you teach it, so if your signal is wrong, you're paying to train it on the wrong leads. And undoing that can take months. Signal engineering is about being intentional with that conversion event, designing it around what actually predicts retention and long-term value, not just what's easiest to track. In our latest sit-down from B2Coast, Paddle's Andrew Davies sits down with Thomas to discuss signal engineering, plus: ❇️ Where AI is genuinely useful in UA vs where it's not effective ❇️ How Thomas decides who to work with ❇️ Why early founders should go all in on one growth motion (App2Web, IAP or Web2App) ❇️ The power of web monetization beyond higher net proceeds Full conversation on YouTube 👇
Paddle's VP of Data Hendrik Brackmann joined Seb Johnson 📊🇪🇺, Dust and Checkout.com last week to talk about rewiring fintech in the age of AI 👇
Last week I co-hosted the "Rewiring Fintech" event with Dust and it was SO MUCH FUN Dust is the Sequoia Capital-backed enterprise AI platform, co-founded by Gabriel Hubert and Stanislas Polu. The team recently expanded to the UK, and since then have been flying and signing some amazing clients. I partnered up with them to run an event about rewiring fintech in the age of AI where we heard from: 🔥 Andy Cornforth of Checkout.com 🔥 Hendrik Brackmann of Paddle 🔥 Faateh Dhillon of Dust We hosted it in the Jellicoe building in Kings Cross which is an amazing space, so a massive thank you to Adam Egan and the Fora team Great to work together on this Neyla Belmaachi and Sophie Palmer 👏 If you're interested in coming to an event in the future or co-hosting one, just LET ME KNOW. Video made, as always, made by the very talented Orla Price.
A lot of paywalls are still transactional: Here's what you get, here's the price. Tolan's isn't. It draws on what users shared during onboarding and reflects that back on the paywall itself. Phil Carter points to this as one of the best examples of app personalization on the web right now. It makes the paywall feel less like a sales moment and more like a continuation of the product experience. The result is users who feel understood before they're ever asked to pay. Get Phil's thoughts on why web monetization is slowly becoming a non-negotiable for many in the space 👇
Paddle reposted this
For years, consumer subscription apps had a secret weapon: For most, the marginal cost of serving a subscriber was close to $0. But the world has changed. AI-powered apps are paying for compute on every interaction. And that puts downward pressure on their unit economics. This makes efficient monetization more important than ever, and one of the best ways to monetize efficiently is with Web-to-App (W2A) funnels. In a recent talk at MAU Vegas, I spoke about the many benefits of W2A: - Faster experimentation: Web tests don't require new app releases - Healthier margins: Web-based checkout avoids 15-30% app store fees - Better cashflow: Stripe payouts take 2-7 days vs. 45-60 days for Apple - Higher ROAS: No ATT restrictions → better ad targeting and performance These benefits have always been significant. For AI apps, they are essential. Which is why many of the best AI apps are going multichannel. How? With dedicated tools that make W2A easy: - FunnelFox for building and testing flows without a single line of code - Stripe for supporting checkout flows and processing payments - Paddle for handling taxes, compliance, fraud, and disputes Want to learn more? Check out the video below! 👇
In a world where anyone can build, some app founders are getting existential. No, the "APPocalypse" isn’t here just yet. But AI is quietly reshaping how consumer apps get valued, priced, and acquired. For most subscription businesses, the numbers are stronger than ever. Leaner teams, lower OPEX, better margins. But underneath that, harder questions are being asked. Volume-based models capture more spend but they make LTV murkier, cohorts harder to read, and acquirers more cautious about what comes next. Eric Crowley has spent nearly a decade on consumer app M&A, with deals including AllTrails, Flo Health, and Runna. At B2Coast, he sits down with Jimmy Fitzgerald to talk through what these shifts mean for the M&A landscape, and how top apps can set themselves up for sale over the next 3-5 years. In the conversation they cover: 🔹 What a gray market means if you're thinking about selling your app 🔹 The mistakes that are quietly hurting valuations in 2026 🔹 The metric most founders undertrack, and acquirers look at closely 🔹 How AI is reshaping gross margins, monetization models, and the build vs. buy equation 🔹 Why you should be talking to your banker long before you're ready to sell 🔹 The red flag Eric looks for in every M&A deal
More app revenue is moving to the web in 2026. So who's winning, and why? The likes of Tolan, Duolingo, Runna and Strava are all shifting revenue to the web. Fees are a big part of that, but it’s not the only benefit. Freedom and control over pricing, personalization, and UX that app stores don't allow are giving the world’s hottest brands a competitive edge. Zach Witzel, Phil Carter, and Paddle's VP of Product Lucas Lovell unpacked it at MAU Vegas. Five takeaways from the conversation → https://lnkd.in/e4DARBBE
🇮🇳 UPI AutoPay is now live in Paddle Billing UPI powers more than 75% of digital payments in India, processing over 1.27 billion transactions every month. Now, customers in India can subscribe using India’s most popular payment method through a simple checkout mandate, with recurring renewals handled automatically. 💰 Support for both one-time and recurring payments in INR 🚀 Faster, more local checkout experience 💻 Just flip the toggle in your Paddle dashboard to turn it on
Going from prompt to product has never been easier. But monetizing your app? That part is a little harder. Learn how the best vibe coded apps do it → https://lnkd.in/ehh5wtr5