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If you were building a company today, what would you prioritise: maximum growth or maintaining control of your vision? In this week’s episode of 'All About Business', I sat down with James Perry , co-founder of COOK Trading Ltd and one of the driving forces behind the B Corp movement in the UK. Created in 1997, COOK grew from a small family venture into a nationally recognised brand, with more than 100 shops across the UK and an award-winning range of frozen homemade meals and desserts. In this episode, we discuss how business and finance can be better aligned with people and the planet and how to build a successful company without following the conventional playbook. Throughout his career, James has consistently asked himself the same fundamental question: what is business really for? Let me know what you think in the comments below… #AllAboutBusiness #LoveMondays #LifeAtReed #BusinessPodcast #Since1960 #PhilCo #JamesPerry #COOK #Entrepreneurship #Leadership #BusinessGrowth #BCorp